Baugh & Associates Portfolio Analysis: Quarterly Trends in Tech and Consumer Stocks

Portfolio Snapshot: As of June 30, 2026, Baugh & Associates LLC's portfolio totals approximately $226.0 million.

Top Holdings Overview

The firm maintains a concentrated position in several sectors:

• Technology: Dominated by holdings in INTC and AAPL, accounting for 7.34% and 7.13% respectively.
• Financial Services: Includes significant positions in MS (4.79%) and JPM (4.25%).
• Healthcare: Notable holdings in ABBV, PFE, MRK, and ABT ranging from 3.1% to 4.17%.
• Consumer Defensive: Concentrated in WMT (4.2%) and COST (3.89%).
• Energy & Utilities: Includes ET, NEE, HD, and others with allocations between 0.13% and 2.81%.

Major Share Changes in Q2 2026

Baugh & Associates made several adjustments to its portfolio during the quarter:

• INTEL CORP (INTC): The firm reduced shares by approximately -31.74%.
• AAPL: Shares decreased by about -9.89%, a notable reduction for this position.
• MSFT: Holdings saw a decrease of roughly -8.04% during the period.
• MS (Morgan Stanley): The investment in Morgan Stanley experienced a significant decline, with shares reduced by approximately -17.92%.
• JPM: Shares decreased slightly but still saw an overall reduction of about -6.42%.

These reductions were part of broader quarterly adjustments:

• The firm sold shares in several top holdings, including INTC (-31.74%), AAPL (-9.89%), MSFT (-8.04%), and WMT (-7.01%).
• Several other positions also saw reductions: ARCC (-11.78%), PFE (-7.28%), BAC (-10.86%), NEE (-15.59), TFC (-8.15), and MO (-9.72).

Despite these reductions, the portfolio maintained its allocation percentages across sectors:

• Technology: 24.92%
• Financial Services: 16.86%
• Healthcare: 14.46%
• Consumer Defensive: 12.46%
• Energy: 6.97%

The overall portfolio allocation percentages remained unchanged from the previous period.