Define Financial LLC Q2 2026 Portfolio Activity: Focus on Core ETFs, New Positions in VUG & NOBL

As part of its investment strategy, Define Financial LLC has released data detailing changes to its portfolio holdings for the period ending June 30, 2026.

The bulk of their activity appears focused on reinforcing existing core positions within their broadly diversified holding structure. Increases were observed across several Vanguard and American Century ETFs that form a significant part of their current allocation strategy.

Significant Purchases This Quarter

Define Financial demonstrated continued confidence in its preferred funds, notably increasing shares in the American Century ETF TR (AVUV), which holds a substantial 15.07% of their portfolio.

• Their position in AVUV grew by 14,133 shares (+5.68%) during the quarter.
• Similarly, they boosted holdings in another American Century fund, AVDV, increasing its share count by 17,160 units (+6.81%).
• Vanguard International Equity Index Fund Shares (VEU) also saw a significant increase in allocation.

Furthermore, the investor initiated new positions during this quarter. Notably, they added Vanguard Information Technology ETF (VUG) and ProShares TR Select S&P 500 Trust (NOBL) to their portfolio.

• Their initial investment in VUG was relatively small, valued at $487,134 or approximately 0.22% of the total portfolio value.
• Similarly, NOBL started with a modest position worth $446,735 (0.21%).

Their Technology sector allocation also saw an addition via purchases in NVIDIA Corporation (NVDA) and Microsoft Corporation (MSFT), although the latter experienced a substantial decrease.

Notable Changes & Sales

Besides these additions, Define Financial also made adjustments to other holdings. They increased their position in Vanguard Mid-Cap Value ETF (VTIP) by 78,434 shares (+13.85%), reinforcing this core holding.

• They also added to Vanguard Core Equity Index Fund (VEA) via increased share count and holdings in AVEM.

A significant change involved the complete exit from a position they held previously. Define Financial sold all shares of US Bancorp (USB) during this quarter, effectively removing it entirely from their portfolio holdings list.

• However, the data shows that AVEM was held at year-end despite a large sale occurring earlier in the period. This might indicate an error or that AVEM is still considered part of the core structure.

The investor also disposed of their position in Stylus Pharmaceuticals (SYK), selling all 3,393 shares held previously (-100%). Despite this sale, they maintained a Technology allocation through other means.

Overall Portfolio Strategy Context

In summary, Define Financial's Q2 activity focused on growing their positions in established core holdings like AVUV and AVDV. They also strategically added new ETF-based positions (VUG, NOBL) and exited USB entirely.

• Their portfolio remains heavily concentrated in American Century funds and Vanguard index funds.

For more detailed information about Define Financial's investment strategy or to explore their specific holdings including these changes, you can visit the investor profile page at https://www.insiderset.com/institutions/define-financial-llc.