Fortune Financial Group Increases Exposure to Growth ETFs in Q2 2026

As of June 30th, 2026, Fortune Financial Group Inc.'s portfolio allocation has undergone notable shifts compared to the previous quarter. The total portfolio value remains substantial at $107,878,799 (approx. 107.9 million USD).

Several key holdings show significant increases in their portfolio percentage allocation:

• SPLV, the iShares S&P 500 Low Volatility ETF, increased its weight by approximately 1.4% quarter-over-quarter.
• QQQ, the Invesco QQQ Trust, saw a massive boost of over 1069% in shares and allocation percentage.
• PFEB, Innovator U.S. Equity Power Buffer ETF - February, entered the portfolio with significant growth from a prior period change of 223%.
• DHS, the WisdomTree US High Dividend Fund, also saw substantial addition to its position in this quarter.
• PFEB and DHS, along with QQQ, were highlighted as significant buys by the investor.
• PFEB gained over 43% allocation while DHS added just under 0.8%, though both represent substantial new positions.
• PFEB's share increase was particularly large, adding over 20k shares to the portfolio.

Conversely, some holdings experienced significant reductions or exits:

• USFR, the WisdomTree Floating Rate Treasury Fund, saw its allocation decrease by nearly 6%.
• SPHD, the iShares S&P 500 High Dividend Low Volatility ETF, experienced a substantial reduction of over 23% in its portfolio weight during this period.
• AMZN, which was exited by the investor, is not present in the current holdings list provided.

The overall portfolio shows a heavy concentration with 96.26% of assets allocated to positions where the sector could not be determined (Unknown). This lack of sector classification data limits detailed analysis into industry or market segment exposure changes, but it highlights that most holdings are broad-based ETFs.

Several other notable movements occurred:

• PAPR, Innovator U.S. Equity Power Buffer ETF - April, saw a significant increase in shares (41.54% change) but its overall portfolio percentage allocation remains relatively modest at 1.63%, similar to PJAN and PDEC.
• FLRN, SPDR Bloomberg Investment Grade Floating Rate ETF, experienced a large reduction in shares (-26.75%) but its allocation percentage is much lower at 0.89%.
• IDMO, Invesco S&P International Developed Momentum ETF, saw a substantial increase in shares (143%) but its allocation percentage is small at 0.53%.
• RSP was not listed among the top holdings or changed holdings, suggesting minimal change during this period.

The portfolio's structure indicates a focus on exchange-traded funds (ETFs), particularly those tracking US indices like QQQ and VOO. The has_large_buys indicator confirms substantial purchases were made, while the has_large_sells suggests significant divestments occurred as well.

In summary, Fortune Financial Group Inc.'s portfolio in Q2 2026 shows a dynamic shift towards certain popular ETFs like QQQ and PFEB, alongside reductions in positions such as USFR and SPHD. The dominance of unclassified holdings remains unchanged from the previous period.