Great Valley Advisor Group Portfolio Shifts in Q2 2026: Focus on ETFs

Great Valley Advisor Group Inc., a registered investment advisor managing substantial assets for clients, reported changes in its portfolio holdings as of June 2026. The firm's total managed assets stood at approximately $6.13 billion during this period.

Prominent Purchases This Quarter

Great Valley Advisor Group demonstrated a clear preference for Exchange-Traded Funds (ETFs) in its investment strategy during the second quarter of 2026, allocating significant capital to several new or substantially increased ETF positions. The most substantial purchase was Vanguard's VUG, adding over 335,414 shares and contributing a portfolio weight increase from less than 0.5% to about 0.55%. Similarly, the firm significantly boosted its allocation in Vanguard's VO by approximately 296,841 shares (from roughly 0.32% pre-change), resulting in a final weight of around 0.33%. The highly liquid WisdomTree US Minimum Duration Bond ETF (USMF) also saw a large increase, albeit still small relative to the overall portfolio (about 0.08% allocation), while American Century's AVIG and Invesco's IDMO also received significant new capital allocations, increasing their respective portfolio percentages to 0.75% and 1.48%. Victory Portfolios II (VFLO) was another notable addition or increase.

Significant Sales This Quarter

The investment strategy also involved substantial reductions in certain holdings. The most prominent sale occurred with the exit of WisdomTree's USMF, which saw its position reduced by nearly 85% (over half a million shares sold). This was followed by a significant reduction in JPMorgan Exchange-Traded Fund (HELO) holdings, effectively removing this ETF from the portfolio entirely as its position decreased by over 83%. Other notable sales included decreases in positions held by American Century's AVIG (though it remained a holding) and Invesco's IDMO. The firm also sold positions in other ETFs like SPDR Series Trust (SPLG) which saw a decrease of nearly 1.4%.

Technology Sector Focus Remains Modest

The Technology sector allocation within Great Valley Advisor Group's portfolio remained relatively concentrated, with approximately $632 million invested across its holdings (Great Valley Advisor Group Inc.). The primary Technology holding was NVIDIA Corporation (NVDA) with a portfolio weight of about 3.59%. This position saw only a modest increase in shares (267,79) and value during the quarter. Apple Inc. (AAPL) also maintained its Technology allocation at roughly $125 million (about 1.98% of portfolio). Its position increased slightly by around 60,437 shares and about 1.4%. Other Technology holdings like QGRO saw a small increase in allocation (to 1.94%), while Amazon (AMZN) increased its portfolio percentage by about 0.13%.

Other Sectors Show Net Reductions

In sectors other than Technology, Great Valley Advisor Group primarily focused on reducing existing positions rather than adding new ones this quarter. The firm sold significant amounts of ETFs from various trusts and fund providers, including reductions in FBCG, CGMS, and LVHI. The firm also sold ETFs from WisdomTree (DLN) and exited the position in USMF. While some sectors like Consumer Cyclical saw a small increase (likely due to Amazon's performance), overall, the portfolio experienced contraction outside of Technology holdings.

Overall Portfolio Dynamics

The changes observed reflect an active management approach focused on ETFs and rebalancing strategies. The total number of holdings decreased slightly during this period from 975 to 864 (based on the provided data). Despite these changes, the Technology sector allocation remains a distinct part of their portfolio strategy at around $632 million in value. Great Valley Advisor Group appears to be managing its assets actively through quarterly adjustments, focusing on ETFs and strategically reducing exposure where necessary.