Highland Financial Advisors Q2 2026 Portfolio Activity: Significant ETF Purchases and Sales Observed
Highland Financial Advisors, as of June 30th, 2026, showed notable buying activity in several exchange-traded funds (ETFs) while substantially reducing its position in one specific fund.

Investment Pattern Overview
This report summarizes the observable investment activities undertaken by Highland Financial Advisors, Llc during Q2 2026 based on available filing data. The analysis focuses solely on changes in holdings as disclosed.
Prominent Purchases Observed During the Quarter
The portfolio exhibited significant buying activity towards several ETFs this quarter:
- AVDE (American Century ETF TR) saw a substantial increase in its position, growing by 66.21% to reach a portfolio allocation of 7.95%. This was the largest buying activity among all changes.
- IWF (iShares TR) experienced an impressive jump in its holding, increasing by 299.69% and now accounting for 2.85% of the total portfolio value.
- The fund established a new position with AVDV (American Century ETF TR), allocating 2.45% to this holding, representing an increase from zero in the prior period.
- USXF (iShares TR) was added with a significant initial purchase, bringing it up to 1.18% of the portfolio.
- AVSD (American Century ETF TR) also showed strong buying interest, increasing its allocation by 60.68% and now holding 1.41%.
- AVIG (American Century ETF TR) increased slightly but meaningfully by 5.3%, adding to its existing allocation of 5.42%.
- SPLG (SPDR Series Trust) saw a notable increase in value, contributing an additional 0.19% to the portfolio weighting.
Notable Sale Observed During the Quarter
The most significant sale activity during Q2 involved:
- GINN (Goldman Sachs ETF TR), which experienced a drastic reduction of 81.46% in its position, decreasing from an allocation that was likely higher to now just 0.8%. This represents one of the largest disclosed selling activities.
Overall Portfolio Changes and Holdings Count
The investor's portfolio saw substantial changes this quarter, with a total holding count fluctuating between periods:
- The overall portfolio value stood at $454.6 million as of June 30th.
- Several holdings experienced weight reductions: VONG, DFAU, and SPLG all decreased their portfolio percentages, though the data provided doesn't specify if these were sales or rebalancing actions.
- The total number of holdings changed from 73 to potentially fewer positions following this quarter's transactions.
Sector Allocation Insights (Where Disclosed)
Based on the available sector allocation data, most of Highland Financial Advisors' portfolio appears concentrated in unclassified or 'Unknown' holdings. However, some sectors were represented:
- GINN, associated with Goldman Sachs ETF TR, was categorized under Technology.
- Consumer Defensive and Financial Services ETFs also contributed to the portfolio allocation as disclosed.
No Disclosed Activity in Other Categories
The provided data does not include information on changes within other sectors like:
- Healthcare
- Communication Services
- Energy
If activity occurred within these sectors, it was either below the reporting threshold or not included in the disclosed changed holdings list.