Northstar Asset Management Buys Heavily in Q2 2026
Northstar Asset Management Co significantly increased its holdings during Q2 2026, favoring Vanguard funds and specific individual stocks.

Introduction
According to the latest filing from Northstar Asset Management Co, significant changes occurred in its portfolio during Q2 2026. The investment advisor demonstrated a strong focus on buying activities, adding substantial positions to several Vanguard exchange-traded funds (ETFs) and introducing new individual stock holdings.
Major Purchases: Vanguard ETFs
The most prominent activity involved large additions to various Vanguard index funds. VANGUARD WORLD FD (VGT), symbol VGT, saw its position grow by 100% quarter-over-quarter, adding exactly the same number of shares it held previously (VGT). This ETF allocation increased to 18.58% of the total portfolio value.
Similarly, VANGUARD INDEX FDS (VUG), symbol VUG, experienced a massive increase of 509.24% in its position due to adding approximately 237,258 shares (VUG). Its portfolio allocation rose to 4.46%. Another significant addition was made to VANGUARD INDEX FDS (VO), symbol VO, with a 300.13% increase in shares (VO), boosting its allocation to 3.52%.
In addition to these substantial increases, Northstar also added positions to other Vanguard funds including VANGUARD INDEX FDS (VB), symbol VB (VB), and VANGUARD INTL EQUITY INDEX F (VWO), symbol VWO, which saw a 100% increase in shares (VWO). Furthermore, the firm initiated new positions with VANGUARD TAX-MANAGED FDS (VEA), symbol VEA, and ETF SER SOLUTIONS (SIXG), symbol SIXG (SIXG). These additions reflect a continued strategy of investing in broad-based index funds.
Purchases: Individual Stocks
Northstar also expanded its portfolio by adding several individual stocks, albeit to a lesser extent than the Vanguard fund purchases. A notable addition was URBAN OUTFITTERS INC (URBN), symbol URBN (URBN). The firm added 100% more shares of this Consumer Cyclical stock, increasing its portfolio allocation to 1.61%.
The Technology sector saw additions with companies like NVIDIA CORPORATION (NVDA), symbol NVDA (NVDA). Northstar added 100% more shares of this stock, raising its allocation to 1.51%. Similarly, they increased holdings in ZOETIS INC (ZTS), symbol ZTS (ZTS) and SELLAS LIFE SCIENCES GROUP I (SLS), symbol SLS (SLS). These additions, while smaller in percentage terms, still represent active investment decisions.
Small Exits and No Major Sales
In contrast to the buying focus, Northstar also made small reductions or exits from some holdings. For instance, they decreased their position in VANGUARD INDEX FDS (VFH), symbol VFH (VFH) by 100% of the previous quarter's shares. Similarly, they exited from VANGUARD TAX-MANAGED FDS (VEA), symbol VEA (VEA) and VFH. However, it's important to note that there were no major sales or significant reductions in portfolio allocation for any large holdings during this quarter.
Conclusion: Continued Focus on Broad Indexing
The overall pattern of activity suggests Northstar Asset Management Co maintained a strong emphasis on broad index funds, particularly Vanguard offerings, throughout Q2 2026. The significant increases in VGT, VUG, and VO indicate confidence in large-cap US stocks and international equities.
Furthermore, the addition of specific individual stocks like URBN, NVDA, ZTS, and SLS suggests a continued interest in certain sectors or companies that meet their investment criteria. The lack of major selling activity reinforces this quarter's focus on accumulation rather than substantial divestment by Northstar (Northstar Asset Management Co).