Prentice Wealth Management Llc Q2 2026 Portfolio Activity: Significant ETF Purchases Observed

Prentice Wealth Management Llc's portfolio activity during Q2 2026 was characterized by strategic adjustments in its holdings. The investment firm increased positions across several ETFs, including significant additions to the ISHARES TR (AGG) and moderate increases in other fixed income and dividend-focused trusts.

Purchasing Activity

• The firm notably increased its position in the ISHARES TR (AGG) ETF by approximately 30,442 shares. This bond fund allocation rose to represent about 13.94% of the portfolio.
• An increase was observed in the ISHARES INC (DVYE) ETF, a diversified dividend fund now comprising roughly 1.78% of assets.
• The Franklin Templeton family showed moderate buying activity with increases in the FRANKLIN TEMPLETON ETF TR (FLHY) and FRANKLIN TEMPLETON ETF TR (FLBL), both now holding about 5.4% and 3.06% of assets respectively.

These purchases suggest a continued focus on diversification, particularly within fixed income and dividend-paying sectors during this period.

Selling Activity

• The most significant selling activity involved the JPMorgan Exchange Traded Fund (JMHI) and SPDR Series Trust (HYMB). JMHI saw a substantial reduction of over 20,500 shares (-20.52%), while HYMB experienced an approximately 19,500 share decrease (-15.61%).
• Other exits included the SPDR JPMorgan Equity Indexed Annuity ETF (JMHI) and Schwab Strategic Trust (SCHP), though these were less pronounced.
• No major sell-offs of the type seen in JMHI or HYMB occurred for other significant holdings during this quarter.

These sales indicate a potential rebalancing effort, possibly reducing exposure to certain equity strategies that may have been overrepresented previously.

Mixed Changes and Portfolio Context

• The firm also purchased shares in the BlackRock ETF Trust II (HYMU) and Litman Gregory Fund TR (DBMF), though these additions were less substantial than AGG.
• Several holdings saw moderate increases, including the Franklin Templeton ETF TR (FLMI) and iShares Diversified Dividend (DVYE).
• The portfolio currently holds assets totaling $468.7 million as of June 30th, with fixed income allocation being particularly prominent.

Overall, the Q2 activity for Prentice Wealth Management Llc appears focused on enhancing diversification and potentially adjusting sector exposures within its large portfolio.