Most bought consumer defensive stocks in Q1 2025
See which Consumer Defensive stocks institutional investors increased the most in Q1 2025, measured as net growth in reported share positions from Q4 2024 into Q1 2025. Notable additions at the top of this list include KENVUE INC (KVUE), AMBEV SA-ADR (ABEV), ESTEE LAUDER COMPANIES-CL A (EL), CONSTELLATION BRANDS INC-A (STZ). These rankings are based on SEC 13F filings from the investors we track.
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| Symbol | Name | Net shares | Net value | New | Added | Trimmed | Sold out | Holding now |
|---|---|---|---|---|---|---|---|---|
| KVUE | KENVUE INC | 8,550,762 | $227.91M | 1 | 0 | 3 | 0 | 4 |
| ABEV | AMBEV SA-ADR | 7,669,491 | $203.55M | 0 | 5 | 0 | 0 | 5 |
| EL | ESTEE LAUDER COMPANIES-CL A | 7,495,106 | $472.20M | 0 | 3 | 1 | 1 | 5 |
| STZ | CONSTELLATION BRANDS INC-A | 6,290,907 | $938.90M | 0 | 2 | 2 | 1 | 4 |
| COTY | COTY INC-CL A | 3,779,178 | $18.92M | 0 | 2 | 0 | 0 | 2 |
| WMT | WALMART INC | 2,610,561 | $201.85M | 0 | 3 | 5 | 0 | 9 |
| KHC | KRAFT HEINZ CO/THE | 1,841,241 | -$39.54M | 1 | 2 | 4 | 0 | 9 |
| TSN | TYSON FOODS INC-CL A | 1,400,998 | $190.24M | 0 | 4 | 1 | 0 | 5 |
| HNST | HONEST CO INC/THE | 1,335,500 | $986.84K | 0 | 1 | 0 | 0 | 1 |
| TGT | TARGET CORP | 1,191,998 | $105.14M | 3 | 1 | 4 | 0 | 8 |
| BUD | ANHEUSER-BUSCH INBEV-SPN ADR | 1,162,230 | $570.21M | 0 | 3 | 2 | 0 | 6 |
| USFD | US FOODS HOLDING CORP | 844,133 | $54.03M | 1 | 0 | 1 | 0 | 2 |
| K | KELLANOVA | 798,732 | $66.74M | 0 | 2 | 0 | 0 | 3 |
| CELH | CELSIUS HOLDINGS INC | 721,264 | $25.69M | 1 | 0 | 0 | 0 | 1 |
| DG | DOLLAR GENERAL CORP | 617,444 | $284.53M | 0 | 6 | 1 | 0 | 7 |
| HRL | HORMEL FOODS CORP | 432,964 | $10.00M | 0 | 2 | 1 | 0 | 4 |
| BRFS | BRF SA-ADR | 396,994 | -$3.47M | 0 | 1 | 0 | 0 | 1 |
| STKL | SUNOPTA INC | 251,750 | -$57.92M | 0 | 1 | 0 | 0 | 2 |
| BTI | BRITISH AMERICAN TOB-SP ADR | 200,097 | $16.42M | 1 | 2 | 1 | 0 | 4 |
| FARM | FARMER BROS CO | 191,900 | $675.83K | 0 | 1 | 0 | 0 | 1 |
| THS | TREEHOUSE FOODS INC | 176,300 | $4.78M | 1 | 0 | 0 | 0 | 1 |
| CHGG | CHEGG INC | 172,300 | -$1.66M | 0 | 1 | 0 | 0 | 1 |
| MAMA | MAMA'S CREATIONS INC | 164,718 | -$1.02M | 0 | 1 | 1 | 0 | 2 |
| NUS | NU SKIN ENTERPRISES INC - A | 153,800 | $1.74M | 0 | 1 | 0 | 0 | 1 |
| COUR | COURSERA INC | 135,200 | $815.98K | 0 | 1 | 0 | 0 | 1 |
| ZVIA | ZEVIA PBC-A | 106,000 | -$77.01K | 0 | 1 | 0 | 0 | 1 |
| CL | COLGATE-PALMOLIVE CO | 103,562 | $44.56M | 0 | 2 | 2 | 1 | 8 |
| BRBR | BELLRING BRANDS INC | 98,691 | $5.81M | 0 | 2 | 0 | 0 | 2 |
| PFGC | PERFORMANCE FOOD GROUP CO | 95,400 | $6.94M | 0 | 2 | 0 | 0 | 2 |
| LFVN | LIFEVANTAGE CORP | 83,100 | -$1.09M | 0 | 1 | 0 | 0 | 1 |
| HIMS | HIMS & HERS HEALTH INC | 73,200 | $39.49M | 0 | 1 | 0 | 0 | 1 |
| VITL | VITAL FARMS INC | 72,400 | -$4.30M | 0 | 2 | 0 | 0 | 2 |
| POST | POST HOLDINGS INC | 68,533 | $8.10M | 0 | 2 | 0 | 0 | 2 |
| INGR | INGREDION INC | 57,726 | $3.32M | 0 | 1 | 2 | 0 | 3 |
| EWCZ | EUROPEAN WAX CENTER INC-A | 54,700 | $97.75K | 0 | 1 | 0 | 0 | 1 |
| OLLI | OLLIE'S BARGAIN OUTLET HOLDI | 52,095 | $6.15M | 1 | 0 | 1 | 0 | 2 |
| JVA | COFFEE HOLDING CO INC | 46,700 | $215.44K | 0 | 1 | 0 | 0 | 1 |
| ANDE | ANDERSONS INC/THE | 45,300 | $2.35M | 0 | 1 | 0 | 0 | 1 |
| PPC | PILGRIM'S PRIDE CORP | 44,060 | $13.02M | 0 | 2 | 0 | 0 | 2 |
| STRA | STRATEGIC EDUCATION INC | 42,258 | -$2.61M | 0 | 2 | 0 | 0 | 2 |
| UDMY | UDEMY INC | 41,800 | $262.70K | 0 | 1 | 0 | 0 | 1 |
| LOPE | GRAND CANYON EDUCATION INC | 39,200 | $9.61M | 0 | 1 | 0 | 0 | 1 |
| MGPI | MGP INGREDIENTS INC | 36,235 | -$6.44M | 0 | 2 | 0 | 0 | 2 |
| DNUT | KRISPY KREME INC | 34,493 | $169.71K | 1 | 0 | 0 | 0 | 1 |
| COCO | VITA COCO CO INC/THE | 34,400 | $976.74K | 0 | 1 | 0 | 0 | 1 |
| LWAY | LIFEWAY FOODS INC | 27,467 | $514.84K | 1 | 1 | 0 | 0 | 3 |
| DEO | DIAGEO PLC-SPONSORED ADR | 26,000 | -$13.52M | 1 | 1 | 4 | 2 | 7 |
| SKIN | BEAUTY HEALTH CO/THE | 24,900 | $23.27K | 0 | 1 | 0 | 0 | 1 |
| TR | TOOTSIE ROLL INDS | 17,373 | $110.16K | 0 | 1 | 0 | 0 | 1 |
| HSY | HERSHEY CO/THE | 16,008 | $2.92M | 1 | 2 | 1 | 0 | 5 |
Frequently asked questions about Most bought consumer defensive stocks in Q1 2025
What are the most bought Consumer Defensive stocks in Q1 2025?
The most bought consumer defensive stocks in Q1 2025 are those with the largest increase in reported share counts across tracked institutional investors compared to Q4 2024, based on SEC 13F filings.
Which consumer defensive stocks did institutional investors added to the most in Q1 2025?
Among the managers we track, net additions were largest in companies such as KENVUE INC (KVUE), AMBEV SA-ADR (ABEV), ESTEE LAUDER COMPANIES-CL A (EL), based on aggregated 13F data.
How is institutional buying calculated?
Buying is calculated by summing the net increase in shares reported by tracked investors between two consecutive quarterly 13F snapshots (compared to Q4 2024).
Does this include all institutional owners?
These rankings are based on a subset of tracked institutional investors who file SEC 13F reports. While not exhaustive, the dataset includes many of the largest and most influential funds.
Are these trades real-time?
No. 13F filings are reported quarterly and may be delayed by up to 45 days. The data reflects positions at the end of the reporting period, not real-time trading activity.