Most bought consumer defensive stocks in Q1 2025
See which Consumer Defensive stocks institutional investors increased the most in Q1 2025, measured as net growth in reported share positions from Q4 2024 into Q1 2025. Notable additions at the top of this list include KENVUE INC (KVUE), AMBEV SA-ADR (ABEV), ESTEE LAUDER COMPANIES-CL A (EL), CONSTELLATION BRANDS INC-A (STZ). These rankings aggregate SEC 13F filings from all institutional investors in our database.
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| Symbol | Name | Net shares | Net value | New | Added | Trimmed | Sold out | Holding now |
|---|---|---|---|---|---|---|---|---|
| KVUE | KENVUE INC | 8,308,008 | $227.84M | 3 | 2 | 5 | 1 | 11 |
| ABEV | AMBEV SA-ADR | 8,139,751 | $204.74M | 3 | 5 | 1 | 0 | 10 |
| EL | ESTEE LAUDER COMPANIES-CL A | 6,447,597 | $391.40M | 3 | 3 | 5 | 5 | 14 |
| STZ | CONSTELLATION BRANDS INC-A | 6,233,013 | $922.66M | 4 | 4 | 4 | 2 | 14 |
| COTY | COTY INC-CL A | 4,190,993 | $21.02M | 2 | 4 | 1 | 1 | 7 |
| KHC | KRAFT HEINZ CO/THE | 1,430,673 | -$52.58M | 3 | 5 | 7 | 1 | 19 |
| TSN | TYSON FOODS INC-CL A | 1,386,262 | $192.73M | 3 | 5 | 3 | 1 | 12 |
| HNST | HONEST CO INC/THE | 1,335,500 | $986.84K | 0 | 1 | 0 | 0 | 1 |
| TGT | TARGET CORP | 1,260,343 | $89.56M | 7 | 4 | 6 | 2 | 19 |
| BUD | ANHEUSER-BUSCH INBEV-SPN ADR | 1,216,349 | $573.83M | 2 | 3 | 4 | 0 | 11 |
| WMT | WALMART INC | 1,099,702 | $53.23M | 8 | 9 | 8 | 5 | 30 |
| USFD | US FOODS HOLDING CORP | 919,021 | $58.72M | 3 | 0 | 1 | 1 | 4 |
| CELH | CELSIUS HOLDINGS INC | 680,720 | $24.97M | 2 | 0 | 4 | 1 | 6 |
| HIMS | HIMS & HERS HEALTH INC | 677,230 | $57.42M | 4 | 3 | 0 | 1 | 7 |
| K | KELLANOVA | 651,972 | $55.67M | 3 | 2 | 3 | 1 | 11 |
| DG | DOLLAR GENERAL CORP | 514,795 | $286.92M | 4 | 6 | 5 | 3 | 17 |
| BRFS | BRF SA-ADR | 396,994 | -$3.56M | 0 | 1 | 0 | 0 | 2 |
| BTI | BRITISH AMERICAN TOB-SP ADR | 286,394 | $20.20M | 2 | 2 | 2 | 1 | 10 |
| STKL | SUNOPTA INC | 251,750 | -$57.92M | 0 | 1 | 0 | 0 | 3 |
| HRL | HORMEL FOODS CORP | 246,418 | $4.09M | 1 | 3 | 2 | 1 | 7 |
| COUR | COURSERA INC | 245,247 | $1.55M | 1 | 1 | 0 | 0 | 2 |
| BRBR | BELLRING BRANDS INC | 225,501 | $15.22M | 3 | 3 | 1 | 1 | 7 |
| ANDE | ANDERSONS INC/THE | 222,050 | $9.94M | 2 | 1 | 0 | 0 | 3 |
| PFGC | PERFORMANCE FOOD GROUP CO | 212,835 | $16.00M | 3 | 2 | 0 | 1 | 5 |
| FARM | FARMER BROS CO | 191,900 | $675.83K | 0 | 1 | 0 | 0 | 1 |
| UDMY | UDEMY INC | 185,960 | $1.38M | 1 | 1 | 0 | 0 | 2 |
| THS | TREEHOUSE FOODS INC | 176,100 | $4.77M | 1 | 0 | 0 | 1 | 1 |
| CHGG | CHEGG INC | 174,594 | -$1.68M | 0 | 2 | 0 | 0 | 2 |
| MAMA | MAMA'S CREATIONS INC | 164,718 | -$1.02M | 0 | 1 | 1 | 0 | 2 |
| NUS | NU SKIN ENTERPRISES INC - A | 153,800 | $1.74M | 0 | 1 | 0 | 0 | 1 |
| BYND | BEYOND MEAT INC | 122,043 | $238.09K | 2 | 1 | 1 | 0 | 5 |
| ZVIA | ZEVIA PBC-A | 106,000 | -$77.01K | 0 | 1 | 0 | 0 | 1 |
| DEO | DIAGEO PLC-SPONSORED ADR | 102,813 | -$5.47M | 3 | 2 | 4 | 2 | 13 |
| OLLI | OLLIE'S BARGAIN OUTLET HOLDI | 101,878 | $11.94M | 3 | 0 | 1 | 0 | 4 |
| MGPI | MGP INGREDIENTS INC | 97,643 | -$4.69M | 1 | 3 | 0 | 0 | 4 |
| COCO | VITA COCO CO INC/THE | 84,162 | $2.50M | 1 | 1 | 0 | 0 | 2 |
| LFVN | LIFEVANTAGE CORP | 83,100 | -$1.09M | 0 | 1 | 0 | 0 | 1 |
| POST | POST HOLDINGS INC | 74,442 | $8.79M | 1 | 3 | 0 | 0 | 5 |
| PPC | PILGRIM'S PRIDE CORP | 69,360 | $16.66M | 1 | 4 | 0 | 1 | 5 |
| EWCZ | EUROPEAN WAX CENTER INC-A | 54,700 | $97.75K | 0 | 1 | 0 | 0 | 1 |
| INGR | INGREDION INC | 53,822 | $2.74M | 2 | 1 | 3 | 1 | 6 |
| JVA | COFFEE HOLDING CO INC | 46,700 | $215.44K | 0 | 1 | 0 | 0 | 1 |
| STRA | STRATEGIC EDUCATION INC | 43,112 | -$2.54M | 1 | 2 | 0 | 1 | 3 |
| LOPE | GRAND CANYON EDUCATION INC | 37,711 | $9.58M | 4 | 1 | 1 | 1 | 6 |
| DNUT | KRISPY KREME INC | 34,493 | $169.71K | 1 | 0 | 0 | 0 | 1 |
| UTZ | UTZ BRANDS INC | 34,300 | -$387.79K | 1 | 1 | 0 | 1 | 2 |
| LWAY | LIFEWAY FOODS INC | 27,467 | $514.84K | 1 | 1 | 0 | 0 | 3 |
| VITL | VITAL FARMS INC | 26,821 | -$6.02M | 0 | 2 | 0 | 1 | 2 |
| KLG | WK KELLOGG CO | 26,156 | $564.90K | 1 | 0 | 2 | 0 | 4 |
| SKIN | BEAUTY HEALTH CO/THE | 24,900 | $23.27K | 0 | 1 | 0 | 0 | 1 |
Frequently asked questions about Most bought consumer defensive stocks in Q1 2025
What are the most bought Consumer Defensive stocks in Q1 2025?
The most bought consumer defensive stocks in Q1 2025 are those with the largest increase in reported share counts across institutional investors compared to Q4 2024, based on SEC 13F filings.
Which consumer defensive stocks did institutional investors added to the most in Q1 2025?
Among filers in this sector, net additions were largest in companies such as KENVUE INC (KVUE), AMBEV SA-ADR (ABEV), ESTEE LAUDER COMPANIES-CL A (EL), based on aggregated 13F data.
How is institutional buying calculated?
Buying is calculated by summing the net increase in shares reported by institutional investors between two consecutive quarterly 13F snapshots (compared to Q4 2024).
Does this include all institutional owners?
Yes. These rankings aggregate SEC 13F filings from all institutional investors in our database, not only the investors we track individually.
Are these trades real-time?
No. 13F filings are reported quarterly and may be delayed by up to 45 days. The data reflects positions at the end of the reporting period, not real-time trading activity.