Most sold consumer cyclical stocks in Q1 2026
See which Consumer Cyclical stocks institutional investors trimmed or exited the most in Q1 2026, measured as net reductions in reported share positions from Q4 2025 into Q1 2026. Notable reductions at the top of this list include COUPANG INC (CPNG), AMAZON.COM INC (AMZN), CARNIVAL CORP (CCL), UNDER ARMOUR INC-CLASS A (UAA). These rankings are based on SEC 13F filings from the investors we track.
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| Symbol | Name | Net shares | Net value | New | Added | Trimmed | Sold out | Holding now |
|---|---|---|---|---|---|---|---|---|
| CPNG | COUPANG INC | -74,464,765 | -$1.76B | 1 | 0 | 0 | 5 | 1 |
| AMZN | AMAZON.COM INC | -73,565,728 | -$16.01B | 2 | 3 | 1 | 25 | 6 |
| CCL | CARNIVAL CORP | -54,226,641 | -$1.66B | 1 | 0 | 0 | 3 | 1 |
| UAA | UNDER ARMOUR INC-CLASS A | -41,958,923 | -$208.54M | 0 | 0 | 0 | 1 | 0 |
| QSR | RESTAURANT BRANDS INTERN | -34,139,600 | -$1.78B | 1 | 0 | 1 | 3 | 2 |
| SFIX | STITCH FIX INC-CLASS A | -25,179,749 | -$132.19M | 0 | 0 | 0 | 2 | 0 |
| F | FORD MOTOR CO | -24,358,528 | -$320.17M | 1 | 0 | 0 | 1 | 1 |
| MAT | MATTEL INC | -21,102,461 | -$418.67M | 0 | 0 | 0 | 2 | 0 |
| LEN | LENNAR CORP-A | -20,519,357 | -$2.28B | 1 | 1 | 0 | 5 | 2 |
| SE | SEA LTD-ADR | -20,276,255 | -$2.59B | 1 | 0 | 0 | 4 | 1 |
| DKNG | DRAFTKINGS INC-CL A | -19,094,267 | -$658.32M | 1 | 0 | 0 | 1 | 1 |
| PDD | PDD HOLDINGS INC | -19,001,656 | -$2.15B | 1 | 0 | 0 | 7 | 1 |
| GTX | GARRETT MOTION INC | -18,367,676 | -$320.15M | 0 | 0 | 0 | 3 | 0 |
| RIVN | RIVIAN AUTOMOTIVE INC-A | -16,364,842 | -$322.70M | 1 | 0 | 0 | 1 | 1 |
| GNTX | GENTEX CORP | -14,497,810 | -$337.44M | 1 | 0 | 0 | 4 | 1 |
| CHWY | CHEWY INC - CLASS A | -13,565,629 | -$448.39M | 1 | 0 | 0 | 2 | 1 |
| TPX | TEMPUR SEALY INTERNATIONAL I | -11,739,430 | -$1.05B | 1 | 0 | 0 | 4 | 1 |
| BABA | ALIBABA GROUP HOLDING-SP ADR | -10,125,254 | -$1.49B | 1 | 1 | 0 | 7 | 2 |
| RERE | ATRENEW INC | -9,831,218 | -$52.11M | 0 | 0 | 0 | 1 | 0 |
| CVNA | CARVANA CO | -9,788,739 | -$4.13B | 1 | 0 | 0 | 6 | 1 |
| UA | UNDER ARMOUR INC-CLASS C | -9,457,355 | -$45.40M | 0 | 0 | 0 | 1 | 0 |
| ABNB | AIRBNB INC-CLASS A | -9,426,995 | -$1.28B | 1 | 0 | 0 | 3 | 1 |
| GM | GENERAL MOTORS CO | -9,126,344 | -$742.29M | 1 | 0 | 1 | 5 | 2 |
| NIO | NIO INC - ADR | -8,438,050 | -$42.99M | 1 | 0 | 0 | 1 | 1 |
| SBUX | STARBUCKS CORP | -8,318,408 | -$699.01M | 1 | 0 | 2 | 3 | 3 |
| QS | QUANTUMSCAPE CORP | -8,117,510 | -$84.58M | 0 | 0 | 0 | 1 | 0 |
| LI | LI AUTO INC - ADR | -7,417,229 | -$125.55M | 1 | 0 | 0 | 1 | 1 |
| MSGE | MADISON SQUARE GARDEN ENTERT | -6,881,315 | -$370.82M | 0 | 0 | 0 | 1 | 1 |
| ORLY | O'REILLY AUTOMOTIVE INC | -6,803,926 | -$620.49M | 2 | 0 | 1 | 2 | 3 |
| MLCO | MELCO RESORTS & ENTERT-ADR | -5,932,954 | -$44.91M | 0 | 0 | 0 | 2 | 0 |
| GPK | GRAPHIC PACKAGING HOLDING CO | -5,795,070 | -$87.41M | 1 | 0 | 0 | 2 | 1 |
| HLT | HILTON WORLDWIDE HOLDINGS IN | -5,764,316 | -$1.66B | 1 | 0 | 0 | 5 | 1 |
| NKE | NIKE INC -CL B | -5,746,076 | -$368.25M | 2 | 2 | 0 | 3 | 4 |
| W | WAYFAIR INC- CLASS A | -5,434,182 | -$545.65M | 0 | 0 | 0 | 2 | 0 |
| ETSY | ETSY INC | -5,363,287 | -$297.36M | 1 | 0 | 0 | 1 | 1 |
| LIND | LINDBLAD EXPEDITIONS HOLDING | -5,213,304 | -$75.18M | 0 | 0 | 0 | 2 | 0 |
| MGA | MAGNA INTERNATIONAL INC | -5,131,124 | -$234.14M | 1 | 0 | 1 | 3 | 2 |
| MNRO | MONRO INC | -5,078,573 | -$101.77M | 0 | 0 | 0 | 1 | 0 |
| CMG | CHIPOTLE MEXICAN GRILL INC | -4,895,675 | -$181.39M | 1 | 0 | 0 | 2 | 1 |
| TCOM | TRIP.COM GROUP LTD-ADR | -4,886,077 | -$351.81M | 1 | 0 | 0 | 2 | 1 |
| KMX | CARMAX INC | -4,785,455 | -$71.83M | 1 | 0 | 0 | 4 | 1 |
| WHR | WHIRLPOOL CORP | -4,671,228 | -$336.98M | 0 | 0 | 0 | 2 | 0 |
| JD | JD.COM INC-ADR | -4,461,586 | -$128.01M | 1 | 0 | 0 | 2 | 1 |
| MCD | MCDONALD'S CORP | -4,361,836 | -$1.33B | 1 | 2 | 0 | 5 | 3 |
| MBLY | MOBILEYE GLOBAL INC-A | -4,117,670 | -$42.99M | 0 | 0 | 0 | 1 | 0 |
| MAR | MARRIOTT INTERNATIONAL -CL A | -3,993,320 | -$1.24B | 1 | 0 | 0 | 5 | 1 |
| ROL | ROLLINS INC | -3,669,151 | -$220.33M | 1 | 0 | 0 | 2 | 1 |
| DPZ | DOMINO'S PIZZA INC | -3,393,868 | -$1.41B | 1 | 0 | 0 | 2 | 1 |
| FND | FLOOR & DECOR HOLDINGS INC-A | -3,309,522 | -$201.71M | 1 | 0 | 0 | 3 | 1 |
| OLPX | OLAPLEX HOLDINGS INC | -3,278,904 | -$4.38M | 1 | 0 | 0 | 1 | 1 |
Frequently asked questions about Most sold consumer cyclical stocks in Q1 2026
What are the most sold Consumer Cyclical stocks in Q1 2026?
The most sold consumer cyclical stocks in Q1 2026 are those with the largest decrease in reported share counts across tracked institutional investors compared to Q4 2025, based on SEC 13F filings.
Which consumer cyclical stocks did institutional investors trimmed or exited the most in Q1 2026?
Among the managers we track, net reductions were largest in companies such as COUPANG INC (CPNG), AMAZON.COM INC (AMZN), CARNIVAL CORP (CCL), based on aggregated 13F data.
How is institutional selling calculated?
Selling is calculated by summing the net decrease in shares reported by tracked investors between two consecutive quarterly 13F snapshots (compared to Q4 2025).
Does this include all institutional owners?
These rankings are based on a subset of tracked institutional investors who file SEC 13F reports. While not exhaustive, the dataset includes many of the largest and most influential funds.
Are these trades real-time?
No. 13F filings are reported quarterly and may be delayed by up to 45 days. The data reflects positions at the end of the reporting period, not real-time trading activity.