AMPLIFY ONLINE RETAIL ETF (IBUY) Institutional Ownership Changes & 13F Activity
AMPLIFY ONLINE RETAIL ETF (IBUY). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Flow Traders U.S. Llc, Moran Wealth Management, Llc, Goldman Sachs Group Inc, Ameritas Advisory Services, Llc, and Nations Financial Group Inc.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Flow Traders U.S. Llc | Buy | +24,838 | +239.4% | 35,212 | $2.43M | Q2 2026 | Aug 14, 2026 |
| Goldman Sachs Group Inc | Buy | +6,502 | — | 6,502 | $449.43K | Q2 2026 | Aug 14, 2026 |
| Ameritas Advisory Services, Llc | Buy | +5,258 | +46.3% | 16,614 | $1.15M | Q2 2026 | Aug 14, 2026 |
| Ameriprise Financial Inc | Buy | +2,901 | — | 2,901 | $200.50K | Q2 2026 | Aug 14, 2026 |
| Osaic Holdings, Inc. | Buy | +520 | +14.4% | 4,123 | $285.04K | Q2 2026 | Aug 14, 2026 |
| Raymond James Financial Inc | Sell | -469 | -6.0% | 7,330 | $506.65K | Q2 2026 | Aug 14, 2026 |
| Susquehanna International Group, Llp | Sell | -236 | -0.8% | 27,585 | $1.91M | Q2 2026 | Aug 14, 2026 |
| Royal Bank Of Canada | Buy | +139 | +4.5% | 3,250 | $225.00K | Q2 2026 | Aug 14, 2026 |
| Ifg Advisory, Llc | Buy | +80 | — | 80 | $5.53K | Q2 2026 | Aug 14, 2026 |
| Qube Research & Technologies Ltd | Sell | -42 | -55.3% | 34 | $2.35K | Q2 2026 | Aug 14, 2026 |
| Larson Financial Group Llc | Sell | -10 | -1.0% | 1,009 | $69.77K | Q2 2026 | Aug 14, 2026 |
| Wells Fargo & Company/Mn | Sell | -9 | -0.7% | 1,310 | $90.52K | Q2 2026 | Aug 14, 2026 |
| Ubs Group Ag | Sell | -466 | -38.8% | 735 | $50.80K | Q2 2026 | Aug 13, 2026 |
| Horizon Investments, Llc | Sell | -420 | -60.3% | 276 | $19.08K | Q2 2026 | Aug 13, 2026 |
| Morgan Stanley | Buy | +181 | +2.3% | 8,065 | $557.46K | Q2 2026 | Aug 13, 2026 |
| Fmr Llc | Sell | -8 | -16.0% | 42 | $2.93K | Q2 2026 | Aug 13, 2026 |
| Cetera Investment Advisers | Sell | -2,431 | -41.6% | 3,415 | $236.02K | Q2 2026 | Aug 12, 2026 |
| Newedge Advisors, Llc | Buy | +200 | — | 200 | $13.84K | Q2 2026 | Aug 12, 2026 |
| Harbour Investments, Inc. | Sell | -99 | -14.1% | 602 | $41.60K | Q2 2026 | Aug 12, 2026 |
| Simplex Trading, Llc | Buy | +56 | — | 56 | $3.87K | Q2 2026 | Aug 12, 2026 |
| Lpl Financial Llc | Sell | -2,846 | -4.7% | 57,377 | $3.97M | Q2 2026 | Aug 07, 2026 |
| Swisher Financial Concepts, Inc. | Sell | -2,846 | -66.9% | 1,409 | $97.39K | Q2 2026 | Aug 06, 2026 |
| Moran Wealth Management, Llc | Buy | +7,021 | +20.3% | 41,625 | $2.88M | Q2 2026 | Aug 05, 2026 |
| Cambridge Investment Research Advisors, Inc. | Sell | -709 | -3.9% | 17,541 | $1.21K | Q2 2026 | Jul 30, 2026 |
| Valley National Advisers Inc | Buy | +4 | — | 4 | $277.00 | Q2 2026 | Jul 29, 2026 |
| Sfi Advisors, Llc | Sell | -2,221 | -5.7% | 36,416 | $2.52M | Q2 2026 | Jul 27, 2026 |
| Signaturefd, Llc | Sell | -4 | -100.0% | 0 | $0.00 | Q2 2026 | Jul 24, 2026 |
| Nations Financial Group Inc | Buy | +3,083 | — | 3,083 | $213.15K | Q2 2026 | Jul 23, 2026 |
| Western Wealth Management, Llc | Sell | -327 | -100.0% | 0 | $0.00 | Q2 2026 | May 19, 2026 |
| Advisory Services Network, Llc | Sell | -80 | -100.0% | 0 | $0.00 | Q2 2026 | May 15, 2026 |
Frequently asked questions about IBUY activity
Which institutional owners are buying IBUY?
Institutional owners buying IBUY include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in IBUY activity?
"Buy" means an investor increased their reported position in IBUY compared to the prior reporting period. This reflects growing exposure to AMPLIFY ONLINE RETAIL ETF (IBUY) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in IBUY increasing?
Institutional interest in IBUY can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.