GLOBAL X MILLENNIAL CONSUMER (MILN) Institutional Ownership Changes & 13F Activity
GLOBAL X MILLENNIAL CONSUMER (MILN). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Bank Of America Corp, Morgan Stanley, Susquehanna International Group, Llp, Flow Traders U.S. Llc, and Hrt Financial Lp.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Bank Of America Corp | Buy | +117,289 | +21.8% | 655,299 | $28.39M | Q2 2026 | Aug 14, 2026 |
| Susquehanna International Group, Llp | Sell | -16,284 | -72.5% | 6,166 | $267.11K | Q2 2026 | Aug 14, 2026 |
| Hrt Financial Lp | Buy | +10,428 | — | 10,428 | $451.00K | Q2 2026 | Aug 14, 2026 |
| Osaic Holdings, Inc. | Sell | -3,403 | -49.5% | 3,478 | $150.67K | Q2 2026 | Aug 14, 2026 |
| Wells Fargo & Company/Mn | Buy | +450 | — | 450 | $19.48K | Q2 2026 | Aug 14, 2026 |
| Royal Bank Of Canada | Buy | +16 | +0.4% | 3,704 | $160.00K | Q2 2026 | Aug 14, 2026 |
| Morgan Stanley | Sell | -27,927 | -59.0% | 19,408 | $840.77K | Q2 2026 | Aug 13, 2026 |
| Ubs Group Ag | Sell | -4,348 | -96.8% | 142 | $6.15K | Q2 2026 | Aug 13, 2026 |
| Fmr Llc | Sell | -488 | -22.2% | 1,710 | $74.09K | Q2 2026 | Aug 13, 2026 |
| Vanguard Advisers Inc | Buy | +63 | +185.3% | 97 | $4.20K | Q2 2026 | Aug 13, 2026 |
| Cetera Investment Advisers | Sell | -1,460 | -23.7% | 4,704 | $203.76K | Q2 2026 | Aug 12, 2026 |
| Jpmorgan Chase & Co | Buy | +897 | — | 897 | $39.12K | Q2 2026 | Aug 12, 2026 |
| Newedge Advisors, Llc | Buy | +250 | — | 250 | $10.83K | Q2 2026 | Aug 12, 2026 |
| Stratos Wealth Partners, Ltd. | Sell | -5,088 | -41.1% | 7,298 | $316.17K | Q2 2026 | Aug 11, 2026 |
| Lpl Financial Llc | Buy | +653 | +2.3% | 28,541 | $1.24M | Q2 2026 | Aug 07, 2026 |
| Plante Moran Financial Advisors, Llc | Buy | +1,400 | — | 1,400 | $60.65K | Q2 2026 | Aug 06, 2026 |
| Moran Wealth Management, Llc | Buy | +7,335 | +19.9% | 44,204 | $1.91M | Q2 2026 | Aug 05, 2026 |
| Rossby Financial, Lcc | Buy | +85 | +2833.3% | 88 | $3.81K | Q2 2026 | Aug 04, 2026 |
| Commonwealth Equity Services, Llc | Sell | -165 | -0.6% | 26,628 | $1.15M | Q2 2026 | Jul 29, 2026 |
| Creative Financial Designs Inc | Buy | +4 | +0.5% | 757 | $32.79K | Q2 2026 | Jul 28, 2026 |
| Td Waterhouse Canada Inc. | Buy | +25 | — | 25 | $1.11K | Q2 2026 | Jul 27, 2026 |
| Sbi Securities Co., Ltd. | Sell | -20 | -10.9% | 164 | $7.10K | Q2 2026 | Jul 23, 2026 |
| Hbw Advisory Services Llc | Buy | +156 | +3.1% | 5,204 | $225.44K | Q2 2026 | Jul 16, 2026 |
| Northbridge Financial Group, Llc | Sell | -122 | -1.6% | 7,315 | $316.88K | Q2 2026 | Jul 09, 2026 |
| Western Wealth Management, Llc | Sell | -50 | -100.0% | 0 | $0.00 | Q2 2026 | May 19, 2026 |
| Flow Traders U.S. Llc | Sell | -12,870 | -100.0% | 0 | $0.00 | Q2 2026 | May 15, 2026 |
| Trask Adam Roland | Sell | -180 | -100.0% | 0 | $0.00 | Q2 2026 | May 15, 2026 |
| Aviso Financial Inc. | Sell | -240 | -100.0% | 0 | $0.00 | Q2 2026 | May 14, 2026 |
| Ae Wealth Management Llc | Sell | -30 | -100.0% | 0 | $0.00 | Q2 2026 | May 13, 2026 |
| Citigroup Inc | Sell | -1 | -100.0% | 0 | $0.00 | Q2 2026 | May 11, 2026 |
Frequently asked questions about MILN activity
Which institutional owners are buying MILN?
Institutional owners buying MILN include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in MILN activity?
"Buy" means an investor increased their reported position in MILN compared to the prior reporting period. This reflects growing exposure to GLOBAL X MILLENNIAL CONSUMER (MILN) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in MILN increasing?
Institutional interest in MILN can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.