INNOVATOR G-100 PB ETF - NOV (NNOV) Institutional Ownership Changes & 13F Activity
INNOVATOR G-100 PB ETF - NOV (NNOV). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Raymond James Financial Inc, Focus Partners Wealth, Mai Capital Management, Jane Street Group, Llc, and Old Mission Capital Llc.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Citadel Advisors Llc | Sell | -13,814 | -49.1% | 14,319 | $450.29K | Q2 2026 | Sep 02, 2026 |
| Centaurus Financial, Inc. | Sell | -9,100 | -50.3% | 9,000 | $283.00K | Q2 2026 | Aug 17, 2026 |
| Fsa Advisors, Inc. | Sell | -3,235 | -19.0% | 13,830 | $434.91K | Q2 2026 | Aug 17, 2026 |
| Raymond James Financial Inc | Sell | -97,328 | -77.7% | 27,953 | $879.03K | Q2 2026 | Aug 14, 2026 |
| Mai Capital Management | Sell | -54,727 | -81.1% | 12,747 | $400.85K | Q2 2026 | Aug 14, 2026 |
| Jane Street Group, Llc | Buy | +22,198 | — | 22,198 | $698.06K | Q2 2026 | Aug 14, 2026 |
| Old Mission Capital Llc | Buy | +20,385 | +157.6% | 33,322 | $1.05M | Q2 2026 | Aug 14, 2026 |
| Hrt Financial Lp | Buy | +18,040 | — | 18,040 | $567.00K | Q2 2026 | Aug 14, 2026 |
| Osaic Holdings, Inc. | Sell | -4,195 | -7.7% | 50,073 | $1.57M | Q2 2026 | Aug 14, 2026 |
| Insigneo Advisory Services, Llc | Buy | +690 | +2.7% | 25,974 | $816.80K | Q2 2026 | Aug 14, 2026 |
| Dana Investment Advisors, Inc. | Buy | +6,581 | — | 6,581 | $206.95K | Q2 2026 | Aug 13, 2026 |
| Creativeone Wealth, Llc | Sell | -3,285 | -29.3% | 7,932 | $249.44K | Q2 2026 | Aug 13, 2026 |
| Steward Partners Investment Advisory, Llc | Sell | -2,205 | -70.5% | 921 | $28.96K | Q2 2026 | Aug 13, 2026 |
| Focus Partners Wealth | Buy | +96,352 | +66.2% | 241,828 | $7.60M | Q2 2026 | Aug 12, 2026 |
| Cetera Investment Advisers | Sell | -14,721 | -12.8% | 100,605 | $3.16M | Q2 2026 | Aug 12, 2026 |
| Summit Financial, Llc | Buy | +12,275 | — | 12,275 | $386.01K | Q2 2026 | Aug 12, 2026 |
| Harbour Investments, Inc. | Sell | -702 | -17.0% | 3,431 | $107.89K | Q2 2026 | Aug 12, 2026 |
| Tradition Wealth Management, Llc | Sell | -1,862 | -16.1% | 9,722 | $305.73K | Q2 2026 | Aug 11, 2026 |
| Advisory Alpha, Llc | Buy | +1,160 | +12.2% | 10,679 | $335.82K | Q2 2026 | Aug 11, 2026 |
| Lpl Financial Llc | Buy | +4,960 | +5.8% | 90,720 | $2.85M | Q2 2026 | Aug 07, 2026 |
| Mml Investors Services, Llc | Buy | +1,139 | +7.2% | 17,068 | $536.73K | Q2 2026 | Aug 07, 2026 |
| Grantvest Financial Group Llc | Sell | -46 | -0.3% | 13,873 | $436.26K | Q2 2026 | Aug 07, 2026 |
| Goldenstone Wealth Management Llc | Sell | -6,575 | -11.5% | 50,670 | $1.59M | Q2 2026 | Aug 05, 2026 |
| Envestnet Asset Management Inc | Buy | +189 | +1.2% | 15,598 | $490.51K | Q2 2026 | Aug 03, 2026 |
| Worth Financial Advisory Group, Llc | Buy | +6,730 | — | 6,730 | $211.64K | Q2 2026 | Jul 31, 2026 |
| Carmel Capital Partners, Llc | Buy | +9,100 | — | 9,100 | $286.17K | Q2 2026 | Jul 30, 2026 |
| Cambridge Investment Research Advisors, Inc. | Sell | -4,097 | -3.0% | 131,297 | $4.13K | Q2 2026 | Jul 30, 2026 |
| Commonwealth Equity Services, Llc | Sell | -14,033 | -10.9% | 114,809 | $3.61M | Q2 2026 | Jul 29, 2026 |
| Corrado Advisors, Llc | Buy | +6,585 | — | 6,585 | $207.08K | Q2 2026 | Jul 29, 2026 |
| Kovack Advisors, Inc. | Sell | -3,243 | -8.2% | 36,134 | $1.14M | Q2 2026 | Jul 29, 2026 |
Frequently asked questions about NNOV activity
Which institutional owners are buying NNOV?
Institutional owners buying NNOV include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in NNOV activity?
"Buy" means an investor increased their reported position in NNOV compared to the prior reporting period. This reflects growing exposure to INNOVATOR G-100 PB ETF - NOV (NNOV) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in NNOV increasing?
Institutional interest in NNOV can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.