SERVICENOW INC (NOW) Institutional Ownership
NOW is currently held by 8 institutional investors tracked by InsiderSet, with a combined reported market value of approximately $1.22B based on the latest available SEC Form 13F filings for the quarter ended March 31, 2026.
The largest disclosed holder is Polen Capital Management, which reported ownership valued at approximately $760.02M in its March 31, 2026 13F filing. Based on current market prices and the latest disclosed share count, Polen Capital Management's NOW position is now estimated to be worth approximately $697.43M, representing an estimated loss of -8.24% since the filing period.
Major shareholders tracked on this page include Polen Capital Management, Tiger Global Management, Renaissance Technologies LLC, and other prominent asset managers. Collectively, these investors account for approximately 99% of the total disclosed value among the investors covered in this analysis.
This page tracks fund ownership trends, hedge fund exposure, portfolio concentration, historical 13F filings, and estimated holding performance to help investors analyze smart money sentiment toward SERVICENOW INC (NOW).
Institutional Ownership Trend
| Portfolio quarter | Institutional holders | Total reported value | Total shares |
|---|---|---|---|
| Q1 2026 | 8 | $1,224,004,444 | 11,707,360 |
| Q4 2025 | 6 | $1,764,923,139 | 11,521,139 |
| Q3 2025 | 5 | $1,911,563,452 | 2,077,155 |
| Q2 2025 | 5 | $2,188,762,303 | 2,128,981 |
| Q1 2025 | 6 | $1,969,873,229 | 2,474,280 |
| Q4 2024 | 4 | $2,378,564,339 | 2,243,674 |
| Q3 2024 | 5 | $2,536,126,955 | 2,835,594 |
| Q2 2024 | 6 | $2,437,310,218 | 3,098,262 |
| Q1 2024 | 7 | $2,512,032,068 | 3,535,834 |
| Q4 2023 | 6 | $3,118,262,943 | 4,454,664 |
| Q3 2023 | 5 | $2,584,248,758 | 4,623,316 |
| Q2 2023 | 5 | $2,741,115,060 | 4,877,689 |
Related NOW Institutional Insights:
- NOW Institutional Ownership & Insiders Activity
- NOW Institutional Ownership & 13F Activity
- NOW Top Institutional Shareholders
- NOW Institutional Buying Activity
- NOW Institutional Selling Activity
- Technology Sector Institutional Ownership
- Technology Sector Portfolio Overlap
- Institutional Portfolio Overlap & Shared Holdings
- Most Bought Technology Stocks By Institutional Investors
- Most Sold Technology Stocks By Institutional Investors
- NOW Insider Trading & SEC Form 4 Activity
- Top Institutional Investor Stock Rankings