SERVICENOW INC (NOW) Institutional Shareholders
SERVICENOW INC (NOW) is currently reported in institutional portfolios tracked by InsiderSet based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026. The institutional investors covered on this page collectively reported approximately $81.66B in NOW holdings during the latest filing period.
Blackrock, Inc. is currently the largest disclosed institutional shareholder of NOW tracked by InsiderSet, reporting ownership valued at approximately $9.54B in its June 30, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $13.30B, representing an estimated gain of +39.47% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 42% of the total disclosed NOW value among the investors covered in this analysis. Major shareholders include Blackrock, Inc., Vanguard Capital Management Llc, State Street Corp, and several other long-term asset managers with concentrated positions in SERVICENOW INC (NOW).
This page ranks the largest institutional NOW shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
2,182
Total Reported Value
$81.66B
Largest Holder
Blackrock, Inc.
Largest Position
$9.54B
Insider Transactions (90d)
50
Latest Filing Quarter
Q2 2026
New Institutional Positions
30
Funds Exiting Positions
1
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Blackrock, Inc. | 0.14% | 96,057,763 | $9,536,614,655 | $13,301,118,443 | +$3,764,503,788 | +39.47% | |
| Vanguard Capital Management Llc | 0.14% | 67,351,838 | $6,686,690,478 | $9,326,209,008 | +$2,639,518,530 | +39.47% | |
| State Street Corp | 0.14% | 49,038,218 | $4,868,514,283 | $6,790,322,046 | +$1,921,807,763 | +39.47% | |
| Morgan Stanley | 0.14% | 26,630,984 | $2,643,924,388 | $3,687,592,354 | +$1,043,667,966 | +39.47% | |
| Vanguard Portfolio Management Llc | 0.11% | 25,184,743 | $2,500,341,285 | $3,487,331,363 | +$986,990,078 | +39.47% | |
| Geode Capital Management, Llc | 0.13% | 24,274,498 | $2,407,583,912 | $3,361,289,738 | +$953,705,826 | +39.61% | |
| Price T Rowe Associates Inc | 0.16% | 16,066,335 | $1,595,066,000 | $2,224,705,407 | +$629,639,407 | +39.47% | |
| Ubs Am, A Distinct Business Unit Of Ubs Asset Management Americas Llc | 0.31% | 14,275,465 | $1,492,499,867 | $1,976,723,639 | +$484,223,772 | +32.44% | |
| Jpmorgan Chase & Co | 0.08% | 13,949,279 | $1,394,509,586 | $1,931,556,663 | +$537,047,077 | +38.51% | |
| Norges Bank | 0.12% | 12,458,091 | $1,236,839,274 | $1,725,071,861 | +$488,232,587 | +39.47% | |
| Fmr Llc | 0.05% | 11,395,881 | $1,131,383,137 | $1,577,987,642 | +$446,604,505 | +39.47% | |
| Northern Trust Corp | 0.13% | 10,991,523 | $1,091,238,403 | $1,521,996,190 | +$430,757,787 | +39.47% | |
| Goldman Sachs Group Inc | 0.11% | 10,957,837 | $1,087,894,091 | $1,517,331,689 | +$429,437,598 | +39.47% | |
| Charles Schwab Investment Management Inc | 0.11% | 8,080,617 | $802,243,656 | $1,118,923,036 | +$316,679,380 | +39.47% | |
| Fisher Asset Management, Llc | 0.24% | 8,018,318 | $796,058,737 | $1,110,296,493 | +$314,237,756 | +39.47% | |
| Pictet Asset Management Holding Sa | 0.68% | 7,183,047 | $713,165,084 | $994,636,518 | +$281,471,434 | +39.47% | |
| Bank Of New York Mellon Corp | 0.12% | 7,177,406 | $712,572,826 | $993,855,409 | +$281,282,583 | +39.47% | |
| Victory Capital Management Inc | 0.40% | 7,163,661 | $711,214,536 | $991,952,139 | +$280,737,603 | +39.47% | |
| Ameriprise Financial Inc | 0.14% | 6,975,128 | $697,162,343 | $965,845,974 | +$268,683,631 | +38.54% | |
| Barclays Plc | 0.22% | 6,904,348 | $685,463,668 | $956,045,068 | +$270,581,400 | +39.47% | |
| Legal & General Group Plc | 0.13% | 6,465,436 | $641,888,484 | $895,268,923 | +$253,380,439 | +39.47% | |
| Bank Of America Corp | 0.04% | 6,319,051 | $627,355,395 | $874,998,992 | +$247,643,597 | +39.47% | |
| National Bank Of Canada | 0.54% | 6,234,306 | $618,946,048 | $863,264,352 | +$244,318,304 | +39.47% | |
| Swedbank Ab | 0.52% | 6,061,895 | $601,824,937 | $839,390,601 | +$237,565,664 | +39.47% | |
| Deutsche Bank Ag\ | 0.17% | 5,994,734 | $595,157,192 | $830,090,817 | +$234,933,625 | +39.47% | |
| Vanguard Fiduciary Trust Co | 0.13% | 5,925,223 | $588,256,139 | $820,465,629 | +$232,209,490 | +39.47% | |
| Sg Americas Securities, Llc | 0.33% | 5,742,255 | $570,091,000 | $795,130,050 | +$225,039,050 | +39.47% | |
| Royal Bank Of Canada | 0.09% | 5,649,567 | $560,889,000 | $782,295,542 | +$221,406,542 | +39.47% | |
| Polen Capital Management | David M. Polen | 4.59% | 5,370,172 | $533,150,641 | $743,607,717 | +$210,457,076 | +39.47% |
| Ubs Group Ag | 0.08% | 5,321,142 | $528,282,978 | $736,818,533 | +$208,535,555 | +39.47% | |
| Invesco Ltd. | 0.04% | 5,242,990 | $520,524,034 | $725,996,825 | +$205,472,791 | +39.47% | |
| Arrowstreet Capital, Limited Partnership | 0.23% | 5,179,669 | $514,237,538 | $717,228,766 | +$202,991,228 | +39.47% | |
| Wells Fargo & Company/Mn | 0.09% | 5,007,309 | $497,125,592 | $693,362,077 | +$196,236,485 | +39.47% | |
| Bank Of Montreal | 0.17% | 4,787,110 | $475,264,282 | $662,871,122 | +$187,606,840 | +39.47% | |
| Aqr Capital Management Llc | 0.17% | 4,823,040 | $474,153,016 | $667,846,349 | +$193,693,333 | +40.85% | |
| Susquehanna International Group, Llp | 0.42% | 4,718,625 | $468,465,090 | $653,388,004 | +$184,922,914 | +39.47% | |
| Nordea Investment Management Ab | 0.38% | 4,753,633 | $463,194,000 | $658,235,562 | +$195,041,562 | +42.11% | |
| Citadel Advisors Llc | 0.25% | 4,298,939 | $426,798,664 | $595,274,083 | +$168,475,419 | +39.47% | |
| Bnp Paribas Asset Management Holding S.A. | 0.42% | 4,259,443 | $422,877,803 | $589,805,072 | +$166,927,269 | +39.47% | |
| Employees Provident Fund Board | 2.38% | 4,172,044 | $414,200,528 | $577,702,933 | +$163,502,405 | +39.47% | |
| Nuveen, Llc | 0.10% | 4,050,087 | $402,092,608 | $560,815,547 | +$158,722,939 | +39.47% | |
| Marex Group Plc | 3.19% | 3,787,986 | $376,071,250 | $524,522,421 | +$148,451,171 | +39.47% | |
| Hsbc Holdings Plc | 0.17% | 3,515,451 | $348,509,031 | $486,784,500 | +$138,275,469 | +39.68% | |
| Bnp Paribas Financial Markets | 0.18% | 3,502,030 | $347,681,538 | $484,926,094 | +$137,244,556 | +39.47% | |
| American Century Companies Inc | 0.15% | 3,448,762 | $342,393,091 | $477,550,074 | +$135,156,983 | +39.47% | |
| Clearbridge Investments, Llc | 0.26% | 3,166,037 | $314,324,134 | $438,401,143 | +$124,077,009 | +39.47% | |
| Swiss National Bank | 0.15% | 2,950,140 | $292,889,899 | $408,505,886 | +$115,615,987 | +39.47% | |
| Mitsubishi Ufj Asset Management Co., Ltd. | 0.16% | 2,939,190 | $291,802,783 | $406,989,639 | +$115,186,856 | +39.47% | |
| Millennium Management Llc | 0.19% | 2,818,282 | $279,799,037 | $390,247,509 | +$110,448,472 | +39.47% | |
| National Pension Service | 0.17% | 2,705,240 | $268,576,227 | $374,594,583 | +$106,018,356 | +39.47% |
Frequently asked questions about NOW
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Who owns the most NOW stock?
The largest holders of NOW are typically major institutional investors such as asset managers and hedge funds reporting on Form 13F. The table above ranks tracked superinvestors by reported position size using the latest available filings for SERVICENOW INC (NOW).
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Is NOW widely held by superinvestors?
Many widely followed stocks like NOW appear across numerous superinvestor portfolios because of liquidity, index inclusion, and fundamentals. The holder count and table above show how broadly NOW is represented among the institutional managers we track.
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What do “Current Estimated Value”, “Gain/loss Since Filing”, and “Estimated Portfolio Performance” mean?
Current Estimated Value is reported share quantity from the latest 13F times our most recent split-adjusted U.S. session close. Gain/loss Since Filing is that estimate minus the reported 13F dollar value; Estimated Portfolio Performance is that difference as a percent of the reported value. Green means the estimate is above the filing value; red means below (not purchase cost). If many filers share the same implied filing price per share, the performance % may match across rows. These are not official fund marks or live quotes.