SERVICENOW INC (NOW) Institutional Shareholders
SERVICENOW INC (NOW) is currently reported in institutional portfolios tracked by InsiderSet based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026. The institutional investors covered on this page collectively reported approximately $82.10B in NOW holdings during the latest filing period.
Blackrock, Inc. is currently the largest disclosed institutional shareholder of NOW tracked by InsiderSet, reporting ownership valued at approximately $10.19B in its March 31, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $10.85B, representing an estimated gain of +6.39% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 43% of the total disclosed NOW value among the investors covered in this analysis. Major shareholders include Blackrock, Inc., Vanguard Capital Management Llc, State Street Corp, and several other long-term asset managers with concentrated positions in SERVICENOW INC (NOW).
This page ranks the largest institutional NOW shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
2,146
Total Reported Value
$82.10B
Largest Holder
Blackrock, Inc.
Largest Position
$10.19B
Insider Transactions (90d)
9
Latest Filing Quarter
Q2 2026
New Institutional Positions
45
Funds Exiting Positions
1
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Blackrock, Inc. | 0.18% | 97,501,594 | $10,193,791,596 | $10,845,102,301 | +$651,310,705 | +6.39% | |
| Vanguard Capital Management Llc | 0.18% | 67,980,219 | $7,107,331,897 | $7,561,439,759 | +$454,107,862 | +6.39% | |
| State Street Corp | 0.17% | 48,058,492 | $5,024,515,339 | $5,345,546,065 | +$321,030,726 | +6.39% | |
| Vanguard Portfolio Management Llc | 0.14% | 25,172,570 | $2,631,792,194 | $2,799,944,961 | +$168,152,767 | +6.39% | |
| Geode Capital Management, Llc | 0.16% | 24,423,811 | $2,549,848,504 | $2,716,660,498 | +$166,811,994 | +6.54% | |
| Morgan Stanley | 0.15% | 23,347,995 | $2,441,033,324 | $2,596,997,484 | +$155,964,160 | +6.39% | |
| Ubs Am, A Distinct Business Unit Of Ubs Asset Management Americas Llc | 0.31% | 14,275,465 | $1,492,499,867 | $1,587,859,972 | +$95,360,105 | +6.39% | |
| Fmr Llc | 0.07% | 12,284,999 | $1,284,396,616 | $1,366,460,439 | +$82,063,823 | +6.39% | |
| Amundi | 0.33% | 11,479,098 | $1,200,139,698 | $1,276,820,071 | +$76,680,373 | +6.39% | |
| Northern Trust Corp | 0.15% | 10,837,127 | $1,133,021,627 | $1,205,413,636 | +$72,392,009 | +6.39% | |
| Bank Of New York Mellon Corp | 0.16% | 8,526,931 | $891,490,534 | $948,450,535 | +$56,960,001 | +6.39% | |
| Storebrand Asset Management As | 0.29% | 1,702,902 | $878,743,170 | $189,413,789 | -$689,329,381 | -78.44% | |
| Fisher Asset Management, Llc | 0.28% | 8,032,952 | $839,845,225 | $893,505,251 | +$53,660,026 | +6.39% | |
| Goldman Sachs Group Inc | 0.11% | 7,718,099 | $806,927,242 | $858,484,152 | +$51,556,910 | +6.39% | |
| Victory Capital Management Inc | 0.51% | 7,628,519 | $797,567,694 | $848,520,168 | +$50,952,474 | +6.39% | |
| Charles Schwab Investment Management Inc | 0.12% | 7,607,165 | $795,329,101 | $846,144,963 | +$50,815,862 | +6.39% | |
| Polen Capital Management | David M. Polen | 5.26% | 7,269,453 | $760,021,232 | $808,581,257 | +$48,560,025 | +6.39% |
| Bank Of America Corp | 0.05% | 7,081,771 | $740,399,191 | $787,705,388 | +$47,306,197 | +6.39% | |
| Pictet Asset Management Holding Sa | 0.68% | 7,183,047 | $713,165,084 | $798,970,318 | +$85,805,234 | +12.03% | |
| Legal & General Group Plc | 0.16% | 6,810,859 | $712,075,305 | $757,571,847 | +$45,496,542 | +6.39% | |
| Barclays Plc | 0.25% | 6,666,504 | $696,982,995 | $741,515,240 | +$44,532,245 | +6.39% | |
| Invesco Ltd. | 0.10% | 6,303,137 | $658,992,998 | $701,097,929 | +$42,104,931 | +6.39% | |
| Royal Bank Of Canada | 0.12% | 6,084,758 | $636,160,000 | $676,807,632 | +$40,647,632 | +6.39% | |
| Vanguard Fiduciary Trust Co | 0.16% | 6,035,246 | $630,984,969 | $671,300,413 | +$40,315,444 | +6.39% | |
| Deutsche Bank Ag\ | 0.21% | 5,988,638 | $626,112,104 | $666,116,205 | +$40,004,101 | +6.39% | |
| Aqr Capital Management Llc | 0.28% | 5,918,697 | $618,799,776 | $658,336,667 | +$39,536,891 | +6.39% | |
| Swedbank Ab | 0.52% | 6,061,895 | $601,824,937 | $674,264,581 | +$72,439,644 | +12.04% | |
| Wellington Management Group Llp | 0.11% | 5,491,790 | $574,166,645 | $610,851,802 | +$36,685,157 | +6.39% | |
| Ameriprise Financial Inc | 0.13% | 5,454,649 | $570,091,704 | $606,720,608 | +$36,628,904 | +6.43% | |
| Bank Of Montreal | 0.21% | 4,945,324 | $517,033,625 | $550,068,389 | +$33,034,764 | +6.39% | |
| Bnp Paribas Financial Markets | 0.34% | 4,875,504 | $509,733,943 | $542,302,310 | +$32,568,367 | +6.39% | |
| Two Sigma Investments, Lp | 0.40% | 4,636,219 | $484,716,696 | $515,686,639 | +$30,969,943 | +6.39% | |
| Wells Fargo & Company/Mn | 0.09% | 4,524,512 | $473,037,746 | $503,261,470 | +$30,223,724 | +6.39% | |
| Franklin Resources Inc | 0.12% | 4,499,527 | $470,425,546 | $500,482,388 | +$30,056,842 | +6.39% | |
| Ubs Group Ag | 0.08% | 4,466,334 | $466,955,220 | $496,790,331 | +$29,835,111 | +6.39% | |
| Jane Street Group, Llc | 0.50% | 4,414,834 | $461,570,894 | $491,061,986 | +$29,491,092 | +6.39% | |
| Bnp Paribas Asset Management Holding S.A. | 0.53% | 4,354,467 | $455,656,414 | $484,347,364 | +$28,690,950 | +6.30% | |
| Arrowstreet Capital, Limited Partnership | 0.24% | 4,328,805 | $452,576,563 | $481,492,980 | +$28,916,417 | +6.39% | |
| Alliancebernstein L.P. | 0.15% | 2,932,110 | $449,169,931 | $326,138,595 | -$123,031,336 | -27.39% | |
| Edgewood Management Llc | 2.85% | 4,221,426 | $441,350,088 | $469,549,214 | +$28,199,126 | +6.39% | |
| Nordea Investment Management Ab | 0.39% | 4,014,338 | $420,622,335 | $446,514,816 | +$25,892,481 | +6.16% | |
| Nuveen, Llc | 0.11% | 3,995,038 | $417,681,224 | $444,368,077 | +$26,686,853 | +6.39% | |
| Hsbc Holdings Plc | 0.22% | 3,558,248 | $372,619,299 | $395,783,925 | +$23,164,626 | +6.22% | |
| Clearbridge Investments, Llc | 0.32% | 3,501,277 | $366,058,538 | $389,447,041 | +$23,388,503 | +6.39% | |
| D. E. Shaw & Co., Inc. | 0.29% | 3,474,317 | $363,239,843 | $386,448,280 | +$23,208,437 | +6.39% | |
| Swiss National Bank | 0.18% | 3,044,540 | $318,306,657 | $338,644,184 | +$20,337,527 | +6.39% | |
| Russell Investments Group, Ltd. | 0.32% | 2,854,918 | $298,648,305 | $317,552,529 | +$18,904,224 | +6.33% | |
| Jacobs Levy Equity Management, Inc | 1.21% | 2,753,854 | $287,915,436 | $306,311,180 | +$18,395,744 | +6.39% | |
| Employees Provident Fund Board | 2.14% | 2,705,845 | $282,896,095 | $300,971,139 | +$18,075,044 | +6.39% | |
| Mitsubishi Ufj Asset Management Co., Ltd. | 0.19% | 2,676,920 | $279,871,986 | $297,753,812 | +$17,881,826 | +6.39% |
Frequently asked questions about NOW
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Who owns the most NOW stock?
The largest holders of NOW are typically major institutional investors such as asset managers and hedge funds reporting on Form 13F. The table above ranks tracked superinvestors by reported position size using the latest available filings for SERVICENOW INC (NOW).
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Is NOW widely held by superinvestors?
Many widely followed stocks like NOW appear across numerous superinvestor portfolios because of liquidity, index inclusion, and fundamentals. The holder count and table above show how broadly NOW is represented among the institutional managers we track.
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What do “Current Estimated Value”, “Gain/loss Since Filing”, and “Estimated Portfolio Performance” mean?
Current Estimated Value is reported share quantity from the latest 13F times our most recent split-adjusted U.S. session close. Gain/loss Since Filing is that estimate minus the reported 13F dollar value; Estimated Portfolio Performance is that difference as a percent of the reported value. Green means the estimate is above the filing value; red means below (not purchase cost). If many filers share the same implied filing price per share, the performance % may match across rows. These are not official fund marks or live quotes.