NOW Institutional Ownership & Shareholders
SERVICENOW INC (NOW) is currently held by 2,300 institutional investors tracked by InsiderSet, with a combined reported market value of approximately $83.73B based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026.
Blackrock, Inc. is currently the largest disclosed institutional shareholder of NOW tracked by InsiderSet, reporting ownership valued at approximately $9.54B in its June 30, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $10.10B, representing an estimated gain of +5.88% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 41% of the total disclosed NOW value among the investors covered in this analysis. Major shareholders include Blackrock, Inc., Vanguard Capital Management Llc, State Street Corp, and several other long-term asset managers with concentrated positions in SERVICENOW INC (NOW).
This page ranks the largest institutional NOW shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
2,300
Total Reported Value
$83.73B
Largest Holder
Blackrock, Inc.
Largest Position
$9.54B
Insider Transactions (90d)
50
Latest Filing Quarter
Q2 2026
New Institutional Positions
43
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Blackrock, Inc. | 0.14% | 96,057,763 | $9,536,614,655 | $10,097,592,047 | +$560,977,392 | +5.88% | |
| Vanguard Capital Management Llc | 0.14% | 67,351,838 | $6,686,690,478 | $7,080,025,211 | +$393,334,733 | +5.88% | |
| State Street Corp | 0.14% | 49,038,218 | $4,868,514,283 | $5,154,897,476 | +$286,383,193 | +5.88% | |
| Morgan Stanley | 0.14% | 26,630,984 | $2,643,924,388 | $2,799,449,038 | +$155,524,650 | +5.88% | |
| Vanguard Portfolio Management Llc | 0.11% | 25,184,743 | $2,500,341,285 | $2,647,420,184 | +$147,078,899 | +5.88% | |
| Geode Capital Management, Llc | 0.13% | 24,274,498 | $2,407,583,912 | $2,551,735,230 | +$144,151,318 | +5.99% | |
| Price T Rowe Associates Inc | 0.16% | 16,066,335 | $1,595,066,000 | $1,688,893,135 | +$93,827,135 | +5.88% | |
| Ubs Am, A Distinct Business Unit Of Ubs Asset Management Americas Llc | 0.31% | 14,275,465 | $1,492,499,867 | $1,500,636,881 | +$8,137,014 | +0.55% | |
| Jpmorgan Chase & Co | 0.08% | 13,949,279 | $1,394,509,586 | $1,466,348,208 | +$71,838,622 | +5.15% | |
| Norges Bank | 0.12% | 12,458,091 | $1,236,839,274 | $1,309,594,526 | +$72,755,252 | +5.88% | |
| Fmr Llc | 0.05% | 11,395,881 | $1,131,383,137 | $1,197,935,011 | +$66,551,874 | +5.88% | |
| Northern Trust Corp | 0.13% | 10,991,523 | $1,091,238,403 | $1,155,428,898 | +$64,190,495 | +5.88% | |
| Goldman Sachs Group Inc | 0.11% | 10,957,837 | $1,087,894,091 | $1,151,887,825 | +$63,993,734 | +5.88% | |
| Swedbank Ab | 0.71% | 6,223,550 | $834,017,935 | $654,219,576 | -$179,798,359 | -21.56% | |
| Charles Schwab Investment Management Inc | 0.11% | 8,080,617 | $802,243,656 | $849,434,459 | +$47,190,803 | +5.88% | |
| Fisher Asset Management, Llc | 0.24% | 8,018,318 | $796,058,737 | $842,885,588 | +$46,826,851 | +5.88% | |
| Pictet Asset Management Holding Sa | 0.68% | 7,183,047 | $713,165,084 | $755,081,901 | +$41,916,817 | +5.88% | |
| Bank Of New York Mellon Corp | 0.12% | 7,177,406 | $712,572,826 | $754,488,919 | +$41,916,093 | +5.88% | |
| Victory Capital Management Inc | 0.40% | 7,163,661 | $711,214,536 | $753,044,044 | +$41,829,508 | +5.88% | |
| Ameriprise Financial Inc | 0.14% | 6,975,128 | $697,162,343 | $733,225,455 | +$36,063,112 | +5.17% | |
| Barclays Plc | 0.22% | 6,904,348 | $685,463,668 | $725,785,062 | +$40,321,394 | +5.88% | |
| Legal & General Group Plc | 0.13% | 6,465,436 | $641,888,484 | $679,646,632 | +$37,758,148 | +5.88% | |
| Bank Of America Corp | 0.04% | 6,319,051 | $627,355,395 | $664,258,641 | +$36,903,246 | +5.88% | |
| National Bank Of Canada | 0.54% | 6,234,306 | $618,946,048 | $655,350,247 | +$36,404,199 | +5.88% | |
| Deutsche Bank Ag\ | 0.17% | 5,994,734 | $595,157,192 | $630,166,438 | +$35,009,246 | +5.88% | |
| Vanguard Fiduciary Trust Co | 0.13% | 5,925,223 | $588,256,139 | $622,859,442 | +$34,603,303 | +5.88% | |
| Sg Americas Securities, Llc | 0.33% | 5,742,255 | $570,091,000 | $603,625,846 | +$33,534,846 | +5.88% | |
| Royal Bank Of Canada | 0.09% | 5,649,567 | $560,889,000 | $593,882,483 | +$32,993,483 | +5.88% | |
| Polen Capital Management | David M. Polen | 4.59% | 5,370,172 | $533,150,641 | $564,512,481 | +$31,361,840 | +5.88% |
| Ubs Group Ag | 0.08% | 5,321,142 | $528,282,978 | $559,358,447 | +$31,075,469 | +5.88% | |
| Invesco Ltd. | 0.04% | 5,242,990 | $520,524,034 | $551,143,109 | +$30,619,075 | +5.88% | |
| Arrowstreet Capital, Limited Partnership | 0.23% | 5,179,669 | $514,237,538 | $544,486,805 | +$30,249,267 | +5.88% | |
| Wells Fargo & Company/Mn | 0.09% | 5,007,309 | $497,125,592 | $526,368,322 | +$29,242,730 | +5.88% | |
| Bank Of Montreal | 0.17% | 4,787,110 | $475,264,282 | $503,221,003 | +$27,956,721 | +5.88% | |
| Aqr Capital Management Llc | 0.17% | 4,823,040 | $474,153,016 | $506,997,965 | +$32,844,949 | +6.93% | |
| Susquehanna International Group, Llp | 0.42% | 4,718,625 | $468,465,090 | $496,021,860 | +$27,556,770 | +5.88% | |
| Nordea Investment Management Ab | 0.38% | 4,753,633 | $463,194,000 | $499,701,901 | +$36,507,901 | +7.88% | |
| Citadel Advisors Llc | 0.25% | 4,298,939 | $426,798,664 | $451,904,468 | +$25,105,804 | +5.88% | |
| Bnp Paribas Asset Management Holding S.A. | 0.42% | 4,259,443 | $422,877,803 | $447,752,648 | +$24,874,845 | +5.88% | |
| Employees Provident Fund Board | 2.38% | 4,172,044 | $414,200,528 | $438,565,265 | +$24,364,737 | +5.88% | |
| Nuveen, Llc | 0.10% | 4,050,087 | $402,092,608 | $425,745,145 | +$23,652,537 | +5.88% | |
| Marex Group Plc | 3.19% | 3,787,986 | $376,071,250 | $398,193,088 | +$22,121,838 | +5.88% | |
| Hsbc Holdings Plc | 0.17% | 3,515,451 | $348,509,031 | $369,544,209 | +$21,035,178 | +6.04% | |
| Bnp Paribas Financial Markets | 0.18% | 3,502,030 | $347,681,538 | $368,133,394 | +$20,451,856 | +5.88% | |
| American Century Companies Inc | 0.15% | 3,448,762 | $342,393,091 | $362,533,861 | +$20,140,770 | +5.88% | |
| Neuberger Berman Group Llc | 0.24% | 2,084,521 | $319,328,409 | $219,124,848 | -$100,203,561 | -31.38% | |
| Clearbridge Investments, Llc | 0.26% | 3,166,037 | $314,324,134 | $332,813,809 | +$18,489,675 | +5.88% | |
| Principal Financial Group Inc | 0.16% | 2,302,100 | $308,504,421 | $241,996,752 | -$66,507,669 | -21.56% | |
| Sumitomo Mitsui Trust Group, Inc. | 0.17% | 2,254,638 | $302,144,038 | $237,007,547 | -$65,136,491 | -21.56% | |
| Swiss National Bank | 0.15% | 2,950,140 | $292,889,899 | $310,118,717 | +$17,228,818 | +5.88% |
Frequently asked questions about NOW
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Who are the largest institutional holders of NOW?
The largest institutional holders of NOW reported in the latest SEC Form 13F filings include Blackrock, Inc. , Vanguard Capital Management Llc , State Street Corp , Morgan Stanley , and Vanguard Portfolio Management Llc . InsiderSet ranks institutional holders by their latest reported NOW position.
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What is NOW institutional ownership?
This page tracks NOW positions reported by institutional investment managers through SEC Form 13F. SERVICENOW INC (NOW) institutional ownership on InsiderSet reflects disclosed 13F holdings among the managers we analyze, not every shareholder of the stock.
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How many institutions own NOW?
InsiderSet currently tracks 2,300 institutional managers reporting NOW holdings in the latest available 13F data. This count reflects institutions included in the SEC Form 13F filings analyzed by InsiderSet and should not be interpreted as the total number of NOW shareholders.
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How much NOW stock do institutions own?
Institutional investment managers disclosed approximately $83.73B in NOW holdings for Q2 2026. This figure is reported 13F value as of the filing period, not necessarily today's market value.
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When was NOW institutional ownership last updated?
The latest NOW institutional ownership data on InsiderSet is based on SEC Form 13F filings for the quarter ended June 30, 2026. Form 13F filings are generally reported after the quarter ends, so the holdings shown represent the latest publicly disclosed positions rather than real-time institutional holdings.
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Are institutional NOW holdings real-time?
No. Form 13F data is not real-time. It represents positions reported by institutional investment managers as of the end of the reporting quarter. An institution may have changed its NOW position after the reporting date.
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Are institutions buying or selling NOW?
Institutional buying and selling can be analyzed by comparing NOW positions across consecutive 13F reporting periods. InsiderSet's NOW Ownership Changes page shows institutions that increased, reduced, initiated, or exited positions based on reported 13F holdings. View NOW ownership changes.
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How has NOW institutional ownership changed over time?
InsiderSet tracks NOW institutional holdings across multiple 13F reporting periods, allowing investors to compare institutional holder counts, reported value, and reported shares over time.