VANGUARD CONSUMER STAPLE ETF (VDC) Institutional Ownership Changes & 13F Activity
VANGUARD CONSUMER STAPLE ETF (VDC). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Ameriprise Financial Inc, Bank Of America Corp, Foundations Investment Advisors, Llc, Ameritas Advisory Services, Llc, and Royal Bank Of Canada.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Anchor Investment Management, Llc | Sell | -386 | -2.8% | 13,226 | $2.98M | Q2 2026 | Sep 15, 2026 |
| Integrated Wealth Concepts Llc | Buy | +105 | +5.8% | 1,905 | $429.54K | Q2 2026 | Sep 09, 2026 |
| Citadel Advisors Llc | Buy | +8,361 | — | 8,361 | $1.89M | Q2 2026 | Sep 02, 2026 |
| Corient Private Wealth Llc | Sell | -716 | -3.7% | 18,884 | $4.26M | Q2 2026 | Aug 27, 2026 |
| Mercer Global Advisors Inc | Sell | -4,268 | -6.3% | 63,874 | $14.40M | Q2 2026 | Aug 19, 2026 |
| Kingsview Wealth Management, Llc | Buy | +20 | +1.2% | 1,624 | $366.24K | Q2 2026 | Aug 19, 2026 |
| Beacon Pointe Advisors, Llc | Sell | -328 | -3.5% | 9,155 | $2.06M | Q2 2026 | Aug 18, 2026 |
| Jdm Financial Group Llc | Buy | +65 | — | 65 | $14.66K | Q2 2026 | Aug 18, 2026 |
| Leo H. Evart, Inc. | Buy | +1 | +0.3% | 389 | $87.64K | Q2 2026 | Aug 18, 2026 |
| Wny Asset Management, Llc | Buy | +24,528 | — | 24,528 | $5.53M | Q2 2026 | Aug 17, 2026 |
| Empowered Funds, Llc | Buy | +13,018 | — | 13,018 | $2.94M | Q2 2026 | Aug 17, 2026 |
| Equitable Holdings, Inc. | Sell | -2,665 | -12.9% | 17,917 | $4.04M | Q2 2026 | Aug 17, 2026 |
| Caitlin John, Llc | Buy | +652 | +27.6% | 3,011 | $678.95K | Q2 2026 | Aug 17, 2026 |
| Jacobs Equity Llc | Sell | -168 | -10.9% | 1,369 | $308.70K | Q2 2026 | Aug 17, 2026 |
| United Capital Financial Advisors, Llc | Sell | -85 | -1.2% | 6,718 | $1.52M | Q2 2026 | Aug 17, 2026 |
| Centaurus Financial, Inc. | Buy | +52 | +0.9% | 5,719 | $1.29M | Q2 2026 | Aug 17, 2026 |
| Transamerica Financial Advisors, Llc | Buy | +30 | — | 30 | $6.76K | Q2 2026 | Aug 17, 2026 |
| Ameriprise Financial Inc | Buy | +230,760 | — | 230,760 | $52.18M | Q2 2026 | Aug 14, 2026 |
| Bank Of America Corp | Buy | +113,695 | +2.6% | 4,450,098 | $1.00B | Q2 2026 | Aug 14, 2026 |
| Foundations Investment Advisors, Llc | Buy | +68,048 | +2473.6% | 70,799 | $15.96M | Q2 2026 | Aug 14, 2026 |
| Ameritas Advisory Services, Llc | Buy | +46,307 | +49.4% | 140,086 | $31.59M | Q2 2026 | Aug 14, 2026 |
| Royal Bank Of Canada | Buy | +32,590 | +31.1% | 137,333 | $30.97M | Q2 2026 | Aug 14, 2026 |
| Cerity Partners Llc | Sell | -16,529 | -13.2% | 108,434 | $24.45M | Q2 2026 | Aug 14, 2026 |
| Wells Fargo & Company/Mn | Sell | -15,381 | -3.8% | 391,371 | $88.25M | Q2 2026 | Aug 14, 2026 |
| Hrt Financial Lp | Buy | +14,696 | — | 14,696 | $3.31M | Q2 2026 | Aug 14, 2026 |
| Goldman Sachs Group Inc | Sell | -8,612 | -14.7% | 49,952 | $11.26M | Q2 2026 | Aug 14, 2026 |
| Osaic Holdings, Inc. | Sell | -5,110 | -3.2% | 156,076 | $35.22M | Q2 2026 | Aug 14, 2026 |
| Jones Financial Companies Lllp | Buy | +3,402 | +10.8% | 35,045 | $8.04M | Q2 2026 | Aug 14, 2026 |
| Raymond James Financial Inc | Buy | +3,259 | +1.7% | 198,097 | $44.67M | Q2 2026 | Aug 14, 2026 |
| Susquehanna International Group, Llp | Sell | -3,169 | -19.8% | 12,833 | $2.89M | Q2 2026 | Aug 14, 2026 |
Frequently asked questions about VDC activity
Which institutional owners are buying VDC?
Institutional owners buying VDC include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in VDC activity?
"Buy" means an investor increased their reported position in VDC compared to the prior reporting period. This reflects growing exposure to VANGUARD CONSUMER STAPLE ETF (VDC) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in VDC increasing?
Institutional interest in VDC can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.