AMAZON.COM INC (AMZN) Institutional Buying Activity
Institutional investors tracked by InsiderSet increased exposure to AMAZON.COM INC (AMZN) during the quarter ended June 30, 2026 through a combination of new purchases and expanded existing positions disclosed in SEC Form 13F filings.
The largest institutional buyer of AMZN during the latest reporting period was Egerton Capital UK, which increased its reported AMZN position by approximately $288.41M based on quarter-end filing values. Several additional hedge funds and long-term asset managers also reported meaningful increases in AMZN exposure during the quarter.
Institutional buying activity can provide insight into investor conviction, sector allocation trends, and smart money positioning toward AMAZON.COM INC (AMZN). InsiderSet tracks quarterly accumulation trends, new institutional positions, ownership increases, and estimated performance of newly disclosed holdings using SEC filing data and recent market prices.
The investors highlighted on this page collectively added approximately $289.18M in reported AMZN exposure during the latest filing period, reflecting continued institutional interest in the company's e-commerce, cloud computing, advertising, and AI growth initiatives.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q2 2026 | Egerton Capital UK | Buy | 1,210,074 | 3,573,408 | $851,686,063 |
| Q2 2026 | Cullen Value Fund | Buy | 3,236 | 80,525 | $19,193,268 |
Frequently asked questions about AMZN activity
Which institutional owners are buying AMZN?
Institutional owners buying AMZN include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in AMZN activity?
"Buy" means an investor increased their reported position in AMZN compared to the prior reporting period. This reflects growing exposure to AMAZON.COM INC (AMZN) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in AMZN increasing?
Institutional interest in AMZN can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.