ALPHABET INC-CL C (GOOG) Institutional Buying Activity
Institutional investors tracked by InsiderSet increased exposure to ALPHABET INC-CL C (GOOG) during the quarter ended March 31, 2026 through a combination of new purchases and expanded existing positions disclosed in SEC Form 13F filings.
The largest institutional buyer of GOOG during the latest reporting period was Berkshire Hathaway, which increased its reported GOOG position by approximately $1.03B based on quarter-end filing values. Several additional hedge funds and long-term asset managers also reported meaningful increases in GOOG exposure during the quarter.
Institutional buying activity can provide insight into investor conviction, sector allocation trends, and smart money positioning toward ALPHABET INC-CL C (GOOG). InsiderSet tracks quarterly accumulation trends, new institutional positions, ownership increases, and estimated performance of newly disclosed holdings using SEC filing data and recent market prices.
The investors highlighted on this page collectively added approximately $2.82B in reported GOOG exposure during the latest filing period, reflecting continued institutional interest in ALPHABET INC-CL C's growth initiatives and strategic positioning.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2026 | Berkshire Hathaway | Buy | 3,585,215 | 3,585,215 | $1,028,454,775 |
| Q1 2026 | Egerton Capital UK | Buy | 2,494,256 | 3,459,649 | $992,434,912 |
| Q1 2026 | H&H International Investment | Buy | 1,850,600 | 3,706,000 | $1,063,103,160 |
| Q1 2026 | TCI Fund Management | Buy | 1,257,200 | 8,854,019 | $2,539,863,890 |
| Q1 2026 | ARK Invest | Buy | 381,458 | 720,414 | $206,658,015 |
| Q1 2026 | Sequoia Financial Advisors | Buy | 147,305 | 753,267 | $216,082,334 |
| Q1 2026 | Renaissance Technologies LLC | Buy | 98,921 | 201,002 | $57,659,521 |
| Q1 2026 | Baupost Group | Buy | 93,950 | 1,181,131 | $338,819 |
| Q1 2026 | Cullen Value Fund | Buy | 5,875 | 115,720 | $33,184,986 |
| Q1 2026 | Semper Augustus Investments Group | Buy | 2,432 | 2,432 | $697,644 |
| Q1 2026 | Matrix Private Capital Group | Buy | 500 | 3,313 | $950,483 |
Frequently asked questions about GOOG activity
Which institutional owners are buying GOOG?
Institutional owners buying GOOG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in GOOG activity?
"Buy" means an investor increased their reported position in GOOG compared to the prior reporting period. This reflects growing exposure to ALPHABET INC-CL C (GOOG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in GOOG increasing?
Institutional interest in GOOG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.