LULULEMON ATHLETICA INC (LULU) Institutional Selling Activity
Several institutional investors tracked by InsiderSet reduced exposure to LULULEMON ATHLETICA INC (LULU) during the quarter ended March 31, 2026 based on sequential SEC Form 13F filings.
The largest disclosed institutional seller of LULU during the latest reporting period reduced its reported position by approximately $266.57M based on quarter-end filing values.
Institutional selling activity may reflect profit-taking, sector rotation, portfolio rebalancing, or changing conviction levels among major investment firms. InsiderSet tracks quarter-over-quarter holding reductions, full exits, estimated value changes, and historical selling activity using publicly disclosed SEC filing data.
The investors covered on this page collectively reduced approximately $771.48M in reported LULU exposure during the latest filing period, although many institutional holders continue to maintain significant long-term ownership positions in LULULEMON ATHLETICA INC.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2026 | Giverny Capital | Sell | -1,637 | 142,600 | $21,832,060 |
| Q4 2025 | Fairfax Financial Holdings | Sell | -12,500 | 12,500 | $2,596,625 |
| Q4 2025 | Jensen Investment Management | Sell | -4,300 | 3,920 | $814,615 |
| Q3 2025 | Sequoia Financial Advisors | Sell | -532 | 1,762 | $313,504 |
| Q2 2025 | Sequoia Financial Advisors | Sell | -94 | 2,294 | $545,035 |
| Q1 2025 | Renaissance Technologies LLC | Sell | -221,200 | 12,600 | $3,566,556 |
| Q1 2025 | Giverny Capital | Sell | -199 | 143,169 | $40,525,417 |
| Q4 2024 | Viking Global Investors | Sell | -693,410 | 83,105 | $31,780,183 |
| Q3 2024 | Sequoia Financial Advisors | Sell | -96 | 2,326 | $631,160 |
| Q1 2024 | Sequoia Financial Advisors | Sell | -458 | 2,252 | $879,744 |
| Q4 2023 | Parnassus Endeavor Fund | Sell | -13,469 | 33,583 | $17,170,652 |
| Q3 2023 | Renaissance Technologies LLC | Sell | -635,000 | 233,800 | $90,156 |
| Q3 2023 | Viking Global Investors | Sell | -413,079 | 776,515 | $299,431,949 |
| Q3 2023 | Sequoia Financial Advisors | Sell | -98 | 1,905 | $734,588 |
| Q2 2023 | Viking Global Investors | Sell | -704,289 | 1,189,594 | $450,261,329 |
| Q1 2023 | Parnassus Endeavor Fund | Sell | -15,407 | 39,157 | $14,260,588 |
| Q1 2023 | Sequoia Financial Advisors | Sell | -1 | 1,894 | $689,776 |
| Q3 2022 | Sequoia Financial Advisors | Sell | -7 | 977 | $273 |
| Q2 2022 | Sequoia Financial Advisors | Sell | -76 | 984 | $268 |
| Q2 2022 | ARK Invest | Sell | -22 | 469 | $137 |
| Q1 2022 | ARK Invest | Sell | -8 | 491 | $179 |
| Q3 2021 | Renaissance Technologies LLC | Sell | -251,667 | 217,800 | $88,144 |
| Q1 2021 | Renaissance Technologies LLC | Sell | -126,347 | 469,467 | $143,990 |
| Q1 2021 | Sequoia Financial Advisors | Sell | -12 | 657 | $202 |
| Q4 2020 | Sequoia Financial Advisors | Sell | -1 | 669 | $233 |
| Q3 2020 | Parnassus Endeavor Fund | Sell | -866 | 37,829 | $12,460 |
| Q3 2020 | Giverny Capital | Sell | -30 | 4,615 | $1,520 |
| Q2 2020 | Renaissance Technologies LLC | Sell | -300,500 | 595,814 | $185,900 |
| Q4 2019 | Renaissance Technologies LLC | Sell | -570,400 | 69,000 | $15,985 |
| Q2 2019 | Renaissance Technologies LLC | Sell | -23,800 | 629,500 | $113,442 |
Frequently asked questions about LULU activity
Which institutional owners are buying LULU?
Institutional owners buying LULU include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in LULU activity?
"Buy" means an investor increased their reported position in LULU compared to the prior reporting period. This reflects growing exposure to LULULEMON ATHLETICA INC (LULU) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in LULU increasing?
Institutional interest in LULU can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.