First Heartland Consultants Portfolio Analysis: Q2 2026 Changes

As of June 30, 2026, First Heartland Consultants, Inc.'s portfolio shows a total value of $1.43 billion. The firm's holdings reflect a focus on exchange-traded funds (ETFs) and other investment trusts, with most allocations being in the form of fund shares rather than individual stocks.

The investor's sector allocation remains dominated by 'Unknown' positions at 88.63%, followed closely by Technology at 3.72% and Financial Services at 1.88%. Other sectors like Consumer Cyclical, Industrials, Communication Services, and Healthcare represent smaller portions of the portfolio (1.47%, 1.14%, 0.85%, and 0.77% respectively), while Energy, Real Estate, and others are even more minor allocations.

This quarter saw significant activity across several holdings. Notably, Vanguard's VUG fund experienced a substantial increase in its position, growing by 168,337 shares and over 400% year-over-year (YoY), now accounting for 1.13% of the portfolio.

The firm also initiated new positions or significantly increased exposure to several ETFs this quarter:

• BKAG (ETF_SER_SOLUTIONS) - New position.
• VUG (VANGUARD_INDEX_FDS) - Significant increase, +168,337 shares and +487.69% YoY.
• EIDO (ISHARES_TR) - New position.
• PTY (PIMCO_CORPORATE_AND_INCOME_OPP) - New position, +99,432 shares and +100% YoY.
• EELV (INVESCO_EXCH_TRADED_FD_TR) - Significant increase, +116,551 shares and +79.4% YoY.
• IWM (not listed in top holdings but mentioned as a significant buy)
• MMIN (NEW YORK LIFE_INVTS_ACTIVE_E) - Significant increase, +64,808 shares and +100% YoY.
• BALT (INNOVATOR_ETFS_TRUST) - Significant increase, +106,050 shares and +140.67% YoY.
• FESM (FIDELITY_COVINGTON_TRUST) - Significant increase, +58,707 shares and +42.64% YoY.
• IWM (not listed in top holdings but mentioned as a significant buy)

Conversely, the investor disposed of several positions or reduced exposure significantly:

• BKAG (BNY_MELLON ETF_TRUST) - Reduced position by over half (-121,839 shares and -58.04% YoY).
• BKAG (BNY_MELLON ETF_TRUST) - Reduced position by over half (-121,839 shares and -58.04% YoY).
• EIDO (ISHARES_TR) - New position.
• PTY (PIMCO_CORPORATE_AND_INCOME_OPP) - New position, +99,432 shares and +100% YoY.
• EELV (INVESCO_EXCH_TRADED_FD_TR) - Significant increase, +116,551 shares and +79.4% YoY.
• IWM (not listed in top holdings but mentioned as a significant buy)
• MMIN (NEW YORK LIFE_INVTS_ACTIVE_E) - Significant increase, +64,808 shares and +100% YoY.
• BALT (INNOVATOR_ETFS_TRUST) - Significant increase, +106,050 shares and +140.67% YoY.
• FESM (FIDELITY_COVINGTON_TRUST) - Significant increase, +58,707 shares and +42.64% YoY.
• IWM (not listed in top holdings but mentioned as a significant buy)

The portfolio's largest positions appear stable, with heavy allocations to SPDR Series Trust ETFs like SPLG (SPDR_SERIES_TRUST), which holds 3.88% of the assets and saw a modest increase in shares (+7,849). Similarly, SPY maintained its position at $20 million (1.58%) but experienced a significant YoY change of +13%.