Holland Advisory Services Inc Investment Activity Analysis: Q2 Changes Detailed

For the period ending June 30, 2026, Holland Advisory Services Inc showed significant investment activity. The firm's portfolio saw notable changes in holdings across various sectors.

New Positions and Significant Increases

Holland Advisory Services Inc established new positions this quarter with a full 100% increase in shares for several ETFs:

• FIDELITY COVINGTON TRUST (FIVA), adding all the shares listed, now representing approximately 7.84% of their portfolio.
• VANECK ETF TRUST (SMH), acquiring a new position with an increase in shares by 100%, valued at $1,230,450 now.
• ISHARES TRUST SOXX (SOXX), establishing a new position with an increase in shares by 100%, valued at $249,896 now and representing about 0.28% of the portfolio.

Additionally, they increased their stake significantly in INTEL CORP (INTC), adding all the shares listed for a position increase by 100%, now valued at $287,180.

Decreases and Portfolio Realignment

The firm also made adjustments to existing holdings:

• ISHARES TRUST IJR (IJR), experienced a decrease of approximately -3.44% in shares, valued at $11,368,593 now.
• ISHARES TRUST IVW (IVW), saw a decrease of approximately -8.26% in shares, valued at $516,449 now and representing about 0.57% of the portfolio.

Other holdings also decreased during this period:

• ISHARES TRUST IJR (IJR), experienced a decrease of approximately -3.44% in shares, valued at $11,368,593 now.
• ISHARES TRUST IWP (IWP), experienced a decrease of approximately -8.85% in shares, valued at $1,177,680 now and representing about 1.3%.

Technology Sector Focus

Holland Advisory Services Inc appears to maintain a focus on the Technology sector:

• Their largest holding remains ISHARES TRUST IVV (IVV), valued at $23,479,810 and representing approximately 25.93% of the portfolio.
• ISHARES TRUST IJR (IJR) is still their second-largest holding at $11,368,593 or approximately 12.56%.

The firm also holds significant Technology positions in MICROSOFT CORP (MSFT) at $1,231,581 or approximately 1.36%, and INTEL CORP (INTC) now stands as a notable Technology holding worth $287,180 or about 0.32%.

Diversification Across Sectors

The portfolio allocation shows diversification across multiple sectors:

• ISHARES TRUST IVV (IVV) is primarily categorized as an 'Unknown' sector ETF, holding a substantial portion of the portfolio.
• The Technology sector allocation stands at $6,290,840 or approximately 6.97% in total value.

This quarter's changes reflect ongoing adjustments to their investment strategy:

• They added new positions with full increases for FIDA (FIDELITY COVINGTON TRUST), SMH (VANECK ETF TRUST), and SOXX.
• Their largest holding, IVV, saw a slight decrease in percentage allocation compared to the previous period.

Conclusion: Strategic Portfolio Management

Holland Advisory Services Inc demonstrated active portfolio management during Q2:

• Their significant increases suggest confidence in certain ETFs and a strategy of adding new positions or strengthening existing ones.
• The decreases, while some are minor adjustments (ISHARES TR (IVV) decreased by -4.72%), indicate portfolio rebalancing and a focus on performance or strategic shifts.

Their investment thesis appears to favor broad market exposure via large ETFs like IVV, complemented by targeted additions in specific sectors through ETF investments such as FIVA and SMH.