Holland Advisory Services, Inc. Portfolio Stock Holdings
Holland Advisory Services, Inc. disclosed 49 stock positions valued at approximately $90.5 million in its latest SEC 13F filing. The largest holdings include ISHARES TR, ISHARES TR, and ISHARES TR. The filing reflects positions held as of June 30, 2026 and was filed on July 13, 2026.
- Report Period
- June 30, 2026
- No. of Stocks
- 49
- Portfolio Value
- $90.5M
Holdings by Sector
Holland Advisory Services, Inc. Portfolio Holdings in Q2 2026
48 holdings in the latest reporting period.
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| Company | Symbol | Sector | Portfolio % | Shares | Change (Shares) | Change % | Value |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IVV | Other | 25.93% | 31,353 | -1,554 | -4.72% | $23,479,810 |
| ISHARES TR | IJH | Other | 22.39% | 262,847 | -1,845 | -0.70% | $20,268,116 |
| ISHARES TR | IJR | Other | 12.56% | 76,654 | -2,730 | -3.44% | $11,368,593 |
| FIDELITY COVINGTON TRUST | FIVA | Other | 7.84% | 184,197 | +184,197 | +100.00% | $7,095,269 |
| VANGUARD INDEX FDS | VTI | Other | 3.09% | 7,567 | -119 | -1.55% | $2,800,274 |
| APPLE INC | AAPL | Technology | 2.40% | 7,524 | -128 | -1.67% | $2,177,287 |
| MICROSOFT CORP | MSFT | Technology | 1.36% | 3,302 | -20 | -0.60% | $1,231,581 |
| VANECK ETF TRUST | SMH | Other | 1.36% | 1,876 | +1,876 | +100.00% | $1,230,450 |
| PHILIP MORRIS INTL INC | PM | Consumer Defensive | 1.34% | 6,711 | -261 | -3.74% | $1,214,116 |
| JPMORGAN CHASE & CO | JPM | Financial Services | 1.32% | 3,663 | -199 | -5.15% | $1,199,155 |
| DELL TECHNOLOGIES INC | DELL | Technology | 1.30% | 2,731 | -103 | -3.63% | $1,178,332 |
| ISHARES TR | IWP | Other | 1.30% | 8,044 | -781 | -8.85% | $1,177,680 |
| ISHARES TR | IEFA | Other | 1.18% | 11,016 | +93 | +0.85% | $1,063,959 |
| CATERPILLAR INC | CAT | Industrials | 1.02% | 865 | - | - | $920,966 |
| WALMART INC | WMT | Consumer Defensive | 0.86% | 6,866 | -127 | -1.82% | $777,653 |
| MCDONALDS CORP | MCD | Consumer Cyclical | 0.75% | 2,523 | +27 | +1.08% | $682,065 |
| EXXON MOBIL CORP | XOM | Energy | 0.75% | 4,945 | +37 | +0.75% | $676,080 |
| NVIDIA CORPORATION | NVDA | Technology | 0.72% | 3,252 | +1,235 | +61.23% | $650,771 |
| JOHNSON & JOHNSON | JNJ | Healthcare | 0.68% | 2,430 | +1 | +0.04% | $617,175 |
| VANGUARD INDEX FDS | VTV | Other | 0.68% | 2,809 | -127 | -4.33% | $612,186 |
| ALTRIA GROUP INC | MO | Consumer Defensive | 0.61% | 7,710 | - | - | $554,769 |
| PROCTER & GAMBLE CO | PG | Consumer Defensive | 0.61% | 3,742 | +2 | +0.05% | $548,714 |
| ISHARES TR | IVW | Other | 0.57% | 3,755 | -338 | -8.26% | $516,449 |
| AMGEN INC | AMGN | Healthcare | 0.54% | 1,354 | -118 | -8.02% | $490,457 |
| CISCO SYS INC | CSCO | Technology | 0.53% | 4,066 | -232 | -5.40% | $477,588 |
| MONDELEZ INTL INC | MDLZ | Consumer Defensive | 0.49% | 7,723 | +15 | +0.19% | $446,689 |
| CHEVRON CORPORATION | CVX | Energy | 0.49% | 2,689 | +62 | +2.36% | $445,764 |
| ISHARES TR | IWS | Other | 0.49% | 2,685 | -112 | -4.00% | $441,983 |
| BROWN & BROWN INC | BRO | Financial Services | 0.46% | 6,442 | +15 | +0.23% | $413,262 |
| HUBBELL INC | HUBB | Industrials | 0.44% | 767 | - | - | $401,152 |
| ISHARES TR | IWO | Other | 0.39% | 905 | -103 | -10.22% | $356,401 |
| VANGUARD SPECIALIZED FUNDS | VIG | Other | 0.39% | 1,500 | -280 | -15.73% | $354,930 |
| VANGUARD INDEX FDS | VBR | Other | 0.38% | 1,422 | +2 | +0.14% | $345,604 |
| SELECT SECTOR SPDR TR | XLF | Other | 0.38% | 6,370 | - | - | $341,496 |
| PINNACLE WEST CAP CORP | PNW | Utilities | 0.35% | 2,976 | - | - | $318,432 |
| VISA INC | V | Financial Services | 0.34% | 906 | +81 | +9.82% | $310,695 |
| MERCK & CO INC | MRK | Healthcare | 0.33% | 2,360 | - | - | $303,304 |
| INTERNATIONAL BUSINESS MACHS | IBM | Technology | 0.32% | 1,025 | -151 | -12.84% | $288,101 |
| INTEL CORP | INTC | Technology | 0.32% | 2,057 | +2,057 | +100.00% | $287,180 |
| TRAVELERS COMPANIES INC | TRV | Financial Services | 0.31% | 860 | - | - | $283,903 |
| INVESCO QQQ TR | QQQ | Other | 0.29% | 355 | - | - | $261,585 |
| 3M CO | MMM | Industrials | 0.28% | 1,586 | - | - | $256,806 |
| BANK OF AMER CORP | BAC | Financial Services | 0.28% | 4,411 | +4 | +0.09% | $251,319 |
| ISHARES TR | SOXX | Other | 0.28% | 390 | +390 | +100.00% | $249,896 |
| ISHARES TR | IJJ | Other | 0.27% | 1,627 | +1 | +0.06% | $240,298 |
| DISNEY WALT CO | DIS | Communication Services | 0.27% | 2,494 | - | - | $240,026 |
| STATE STR SPDR DOW JONES IND | DIA | Other | 0.25% | 430 | +3 | +0.70% | $224,423 |
| AMAZON COM INC | AMZN | Consumer Cyclical | 0.23% | 876 | +876 | +100.00% | $208,786 |