Sterling Investment Counsel Portfolio Activity Detailed for 2026 Second Quarter
Sterling Investment Counsel, Llc reported significant changes in its holdings during Q2 2026. The firm increased positions in several ETFs and a foreign equity fund while reducing exposure to some large-cap US stocks.

Major Purchases This Quarter
Sterling Investment Counsel, Llc has shown substantial buying activity this quarter according to the filing data available on InsiderSet. The firm significantly boosted its position in Capital Group International Focus Equity ETF (CGXU), increasing shares by 2.59%. Sterling also made a notable purchase of JPMorgan Exchange Traded Fund (JEPI) with an impressive 3.55% share increase.
Furthermore, the investor demonstrated strong interest in exchange-traded funds during this period. Sterling Investment Counsel added substantial positions to iShares Core Small-Cap Value ETF (IWF), Vanguard Total Stock Market ETF (VGT), Vanguard Admiral Growth Shares ETF (VOOG), and Vanguard FTSE Emerging Markets Index Fund (MGK). These additions represent significant weight changes of 288.8%, 700.0%, 500.13%, and 378.28% respectively, indicating substantial capital allocation to these funds.
Portfolio Structure & Sector Distribution
The portfolio structure reflects a mix of large-cap US stocks and international/focused equity ETFs. Sterling Investment Counsel holds positions in prominent Technology companies like NVIDIA Corporation (NVDA) and Alphabet Inc. (GOOGL), though the latter saw slight reductions (-0.03% share change). The firm also maintains exposure to Healthcare through Cardinal Health Inc. (CAH).
According to the InsiderSet filing, approximately 61.58% of Sterling's portfolio is categorized as "Unknown" sector allocation, which remains unchanged from prior periods. Technology represents a significant portion at 13.48%, followed by Financial Services (6.55%) and Communication Services (4.79%).
Significant Sales & Reductions
Sterling Investment Counsel also reported notable reductions in certain holdings during Q2 2026. The firm decreased its position in iShares Core Value ETF (IVW) by 1.66%, Apple Inc. (AAPL) saw a reduction of 2.43% in allocation, and there was a small but observable decrease with Alphabet Inc. (GOOGL).
Additionally, Sterling sold its position entirely in Tompkins Financial Corp (TMP), which experienced a -52.08% change in shares held by the investor this quarter.
New Positions & Minor Changes
The filing indicates that Sterling Investment Counsel added new positions or increased holdings significantly for several other ETFs and foreign equity funds during Q2 2026, including Capital Group International Focus Equity (CGXU), JPMorgan Exchange Traded Fund (JEPI), Vanguard Admiral Growth Shares ETF (VOOG), Vanguard FTSE Emerging Markets Index Fund (MGK), iShares Core Small-Cap Value ETF (IWF), and others.
While the "Unknown" sector allocation remains substantial, Sterling's portfolio shows diversification across various asset classes including US large-cap stocks like JPMorgan Chase & Co. Inc. (JEPQ) and foreign equity funds through JP Morgan International Fund (JPST). The firm also holds shares in Vanguard Total Stock Market ETF (VOOG).
Overall Portfolio Indicators
Sterling Investment Counsel's portfolio consists of 193 holdings, with the top five positions accounting for approximately 36.59% of the total value as per the latest filing data on InsiderSet. The investor has shown both buying and selling activity this quarter, with significant purchases noted in several ETFs.
The portfolio includes positions across 11 different sectors. Sterling Investment Counsel's holdings demonstrate active management through changes in share counts for various investments.