Sterling Investment Counsel, Llc Portfolio Stock Holdings
According to the SEC 13F filed on October 19, 2026, Sterling Investment Counsel, Llc disclosed 194 stock positions valued at approximately $436.87M as of quarter-end September 30, 2026. The largest holdings include ISHARES TR, INVESCO EXCH TRADED FD TR II, and J P MORGAN EXCHANGE TRADED F.
- Report Period
- September 30, 2026
- No. of Stocks
- 194
- Portfolio Value
- $436.87M
Holdings by Sector
Sterling Investment Counsel, Llc Portfolio Holdings in Q3 2026
| Company | Symbol | Sector | Portfolio % | Shares | Change (Shares) | Change % | Value |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IVW | Other | 9.16% | 281,178 | -6,688 | -2.32% | $40,000,331 |
| INVESCO EXCH TRADED FD TR II | QQQM | Other | 8.31% | 119,191 | -3,663 | -2.98% | $36,310,266 |
| J P MORGAN EXCHANGE TRADED F | JEPI | Other | 7.49% | 582,131 | +30,890 | +5.60% | $32,727,416 |
| CAPITAL GROUP INTL FOCUS EQT | CGXU | Other | 6.84% | 871,061 | -5,522 | -0.63% | $29,868,669 |
| APPLE INC | AAPL | Technology | 4.46% | 58,565 | -595 | -1.01% | $19,503,241 |
| ISHARES TR | IJH | Other | 3.39% | 205,839 | +3,254 | +1.61% | $14,810,133 |
| NVIDIA CORPORATION | NVDA | Technology | 2.64% | 50,515 | +2,287 | +4.74% | $11,536,524 |
| ALPHABET INC | GOOGL | Communication Services | 2.58% | 32,756 | +629 | +1.96% | $11,270,587 |
| MICROSOFT CORP | MSFT | Technology | 2.22% | 18,875 | +935 | +5.21% | $9,681,009 |
| FIDELITY COVINGTON TRUST | FTEC | Other | 2.21% | 32,245 | -3,296 | -9.27% | $9,675,520 |
| ISHARES TR | IJR | Other | 2.18% | 69,910 | +692 | +1.00% | $9,510,579 |
| J P MORGAN EXCHANGE TRADED F | JTNY | Other | 2.17% | 201,556 | -52,130 | -20.55% | $9,496,980 |
| ISHARES TR | IVV | Other | 2.03% | 11,585 | +4 | +0.03% | $8,872,020 |
| ISHARES INC | EMXC | Other | 1.98% | 87,172 | -6,535 | -6.97% | $8,637,028 |
| AMAZON COM INC | AMZN | Consumer Cyclical | 1.79% | 31,424 | +653 | +2.12% | $7,829,278 |
| ISHARES TR | MUB | Other | 1.53% | 66,138 | +66,138 | +100.00% | $6,686,552 |
| META PLATFORMS INC | META | Communication Services | 1.27% | 7,643 | -184 | -2.35% | $5,542,772 |
| BERKSHIRE HATHAWAY INC DEL | BRK-B | Financial Services | 1.26% | 11,017 | +48 | +0.44% | $5,485,992 |
| JPMORGAN CHASE & CO | JPM | Financial Services | 1.10% | 14,485 | -27 | -0.19% | $4,792,059 |
| VISA INC | V | Financial Services | 0.91% | 11,072 | -287 | -2.53% | $3,978,502 |
| PALO ALTO NETWORKS INC | PANW | Technology | 0.90% | 9,914 | -3,169 | -24.22% | $3,938,932 |
| WALMART INC | WMT | Consumer Defensive | 0.86% | 35,988 | +505 | +1.42% | $3,739,855 |
| COCA COLA CO | KO | Consumer Defensive | 0.80% | 40,553 | +607 | +1.52% | $3,490,814 |
| STATE STR SPDR S&P 500 ETF T | SPY | Other | 0.72% | 4,150 | +83 | +2.04% | $3,165,181 |
| BROADCOM INC | AVGO | Technology | 0.71% | 8,792 | +1,977 | +29.01% | $3,087,758 |
| GE VERNOVA INC | GEV | Utilities | 0.66% | 3,055 | +19 | +0.63% | $2,903,785 |
| SERVICENOW INC | NOW | Technology | 0.66% | 21,361 | +1,214 | +6.03% | $2,862,588 |
| ELI LILLY & CO | LLY | Healthcare | 0.61% | 2,320 | -7 | -0.30% | $2,684,419 |
| ISHARES TR | IWF | Other | 0.61% | 21,357 | - | - | $2,675,130 |
| ALPHABET INC | GOOG | Communication Services | 0.60% | 7,630 | -152 | -1.95% | $2,599,846 |
Showing 30 of 194 holdings in the latest reporting period.