BETTER CHOICE CO INC (BTTR) Institutional Ownership Changes & 13F Activity

BETTER CHOICE CO INC (BTTR). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Blackrock, Inc., Vanguard Capital Management Llc, Geode Capital Management, Llc, Citadel Advisors Llc, and Renaissance Technologies LLC.

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
State Street CorpBuy+3,359,353—3,359,353$304.69KQ2 2026Sep 22, 2026
Citadel Advisors LlcBuy+6,059,738—6,059,738$549.62KQ2 2026Sep 02, 2026
Jane Street Group, LlcBuy+2,784,380+467.8%3,379,608$307.54KQ2 2026Aug 14, 2026
Xtx Topco LtdBuy+372,675+508.5%445,965$40.45KQ2 2026Aug 14, 2026
Qube Research & Technologies LtdBuy+317,816—317,816$28.83KQ2 2026Aug 14, 2026
Two Sigma Securities, LlcSell-162,125-83.0%33,095$3.00KQ2 2026Aug 14, 2026
Federation Des Caisses Desjardins Du QuebecBuy+50,000—50,000$4.65KQ2 2026Aug 14, 2026
Wells Fargo & Company/MnBuy+2,500—2,500$227.00Q2 2026Aug 14, 2026
Vanguard Capital Management LlcBuy+6,969,151—6,969,151$634.19KQ2 2026Aug 13, 2026
Renaissance Technologies LLCBuy+4,860,865—4,860,865$440.88KQ2 2026Aug 13, 2026
Vanguard Fiduciary Trust CoBuy+3,219,453—3,219,453$292.97KQ2 2026Aug 13, 2026
Northern Trust CorpBuy+1,320,247—1,320,247$119.75KQ2 2026Aug 13, 2026
Ubs Group AgBuy+437,989+510.8%523,731$47.66KQ2 2026Aug 13, 2026
Geode Capital Management, LlcBuy+6,746,685+2726.4%6,994,141$634.37KQ2 2026Aug 12, 2026
Stonex Group Inc.Buy+90,381—90,381$9.27KQ2 2026Aug 12, 2026
Tower Research Capital Llc (Trc)Buy+78,451+909.8%87,074$7.90KQ2 2026Aug 11, 2026
Scotia Capital Inc.Sell-5,700-5.3%102,432$9.22KQ2 2026Aug 11, 2026
Catalyst Funds Management Pty LtdBuy+75,591—75,591$6.86KQ2 2026Aug 10, 2026
Blackrock, Inc.Buy+9,267,761—9,267,761$840.59KQ2 2026Aug 07, 2026
Lpl Financial LlcBuy+208,167—208,167$18.88KQ2 2026Aug 07, 2026
Clearstead Advisors, LlcBuy+958—958$87.00Q2 2026Aug 06, 2026
Citigroup IncBuy+517,909+19111.0%520,619$47.22KQ2 2026Aug 03, 2026
Magnus Financial Group LlcBuy+50,500—50,500$4.58KQ2 2026Jul 09, 2026
Morgan StanleySell-34,000-100.0%0$0.00Q2 2026May 15, 2026
Fisher Asset Management, LlcSell-20,000-100.0%0$0.00Q2 2026May 05, 2026
Beirne Wealth Consulting Services, LlcSell-24,000-100.0%0$0.00Q2 2026Apr 30, 2026
Sbi Securities Co., Ltd.Sell-40,870-100.0%0$0.00Q2 2026Apr 28, 2026
Certior Financial Group, LlcSell-21,398-100.0%0$0.00Q2 2026Apr 27, 2026
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Frequently asked questions about BTTR activity

  • Which institutional owners are buying BTTR?

    Institutional owners buying BTTR include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in BTTR activity?

    "Buy" means an investor increased their reported position in BTTR compared to the prior reporting period. This reflects growing exposure to BETTER CHOICE CO INC (BTTR) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in BTTR increasing?

    Institutional interest in BTTR can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

BTTR Institutional Ownership Changes and 13F Activity Q2 2026 | InsiderSet