BETTER CHOICE CO INC (BTTR) Institutional Ownership Changes & 13F Activity
BETTER CHOICE CO INC (BTTR). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Blackrock, Inc., Vanguard Capital Management Llc, Geode Capital Management, Llc, Citadel Advisors Llc, and Renaissance Technologies LLC.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| State Street Corp | Buy | +3,359,353 | — | 3,359,353 | $304.69K | Q2 2026 | Sep 22, 2026 |
| Citadel Advisors Llc | Buy | +6,059,738 | — | 6,059,738 | $549.62K | Q2 2026 | Sep 02, 2026 |
| Jane Street Group, Llc | Buy | +2,784,380 | +467.8% | 3,379,608 | $307.54K | Q2 2026 | Aug 14, 2026 |
| Xtx Topco Ltd | Buy | +372,675 | +508.5% | 445,965 | $40.45K | Q2 2026 | Aug 14, 2026 |
| Qube Research & Technologies Ltd | Buy | +317,816 | — | 317,816 | $28.83K | Q2 2026 | Aug 14, 2026 |
| Two Sigma Securities, Llc | Sell | -162,125 | -83.0% | 33,095 | $3.00K | Q2 2026 | Aug 14, 2026 |
| Federation Des Caisses Desjardins Du Quebec | Buy | +50,000 | — | 50,000 | $4.65K | Q2 2026 | Aug 14, 2026 |
| Wells Fargo & Company/Mn | Buy | +2,500 | — | 2,500 | $227.00 | Q2 2026 | Aug 14, 2026 |
| Vanguard Capital Management Llc | Buy | +6,969,151 | — | 6,969,151 | $634.19K | Q2 2026 | Aug 13, 2026 |
| Renaissance Technologies LLC | Buy | +4,860,865 | — | 4,860,865 | $440.88K | Q2 2026 | Aug 13, 2026 |
| Vanguard Fiduciary Trust Co | Buy | +3,219,453 | — | 3,219,453 | $292.97K | Q2 2026 | Aug 13, 2026 |
| Northern Trust Corp | Buy | +1,320,247 | — | 1,320,247 | $119.75K | Q2 2026 | Aug 13, 2026 |
| Ubs Group Ag | Buy | +437,989 | +510.8% | 523,731 | $47.66K | Q2 2026 | Aug 13, 2026 |
| Geode Capital Management, Llc | Buy | +6,746,685 | +2726.4% | 6,994,141 | $634.37K | Q2 2026 | Aug 12, 2026 |
| Stonex Group Inc. | Buy | +90,381 | — | 90,381 | $9.27K | Q2 2026 | Aug 12, 2026 |
| Tower Research Capital Llc (Trc) | Buy | +78,451 | +909.8% | 87,074 | $7.90K | Q2 2026 | Aug 11, 2026 |
| Scotia Capital Inc. | Sell | -5,700 | -5.3% | 102,432 | $9.22K | Q2 2026 | Aug 11, 2026 |
| Catalyst Funds Management Pty Ltd | Buy | +75,591 | — | 75,591 | $6.86K | Q2 2026 | Aug 10, 2026 |
| Blackrock, Inc. | Buy | +9,267,761 | — | 9,267,761 | $840.59K | Q2 2026 | Aug 07, 2026 |
| Lpl Financial Llc | Buy | +208,167 | — | 208,167 | $18.88K | Q2 2026 | Aug 07, 2026 |
| Clearstead Advisors, Llc | Buy | +958 | — | 958 | $87.00 | Q2 2026 | Aug 06, 2026 |
| Citigroup Inc | Buy | +517,909 | +19111.0% | 520,619 | $47.22K | Q2 2026 | Aug 03, 2026 |
| Magnus Financial Group Llc | Buy | +50,500 | — | 50,500 | $4.58K | Q2 2026 | Jul 09, 2026 |
| Morgan Stanley | Sell | -34,000 | -100.0% | 0 | $0.00 | Q2 2026 | May 15, 2026 |
| Fisher Asset Management, Llc | Sell | -20,000 | -100.0% | 0 | $0.00 | Q2 2026 | May 05, 2026 |
| Beirne Wealth Consulting Services, Llc | Sell | -24,000 | -100.0% | 0 | $0.00 | Q2 2026 | Apr 30, 2026 |
| Sbi Securities Co., Ltd. | Sell | -40,870 | -100.0% | 0 | $0.00 | Q2 2026 | Apr 28, 2026 |
| Certior Financial Group, Llc | Sell | -21,398 | -100.0% | 0 | $0.00 | Q2 2026 | Apr 27, 2026 |
Frequently asked questions about BTTR activity
Which institutional owners are buying BTTR?
Institutional owners buying BTTR include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in BTTR activity?
"Buy" means an investor increased their reported position in BTTR compared to the prior reporting period. This reflects growing exposure to BETTER CHOICE CO INC (BTTR) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in BTTR increasing?
Institutional interest in BTTR can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.
Related BTTR Institutional Insights
- BTTR Overview
- BTTR 13F Institutional Holders
- BTTR Superinvestors
- Consumer Defensive Sector Institutional Ownership
- Consumer Defensive Sector Portfolio Overlap
- Institutional Portfolio Overlap & Shared Holdings
- Most Bought Consumer Defensive Stocks By Institutional Investors
- Most Sold Consumer Defensive Stocks By Institutional Investors
- BTTR Insider Trading & SEC Form 4 Activity
- BTTR Articles
- Top Institutional Investor Stock Rankings