HUBSPOT INC (HUBS) Institutional Ownership Changes & 13F Activity
HUBSPOT INC (HUBS). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q4 2025). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Price T Rowe Associates Inc, Fmr Llc, Raymond James Financial Inc, Ensign Peak Advisors, Inc, and Hsbc Holdings Plc.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Op Asset Management Ltd | Buy | +2,119 | +26.3% | 10,190 | $4.09M | Q4 2025 | Sep 28, 2026 |
| Cornerstone Financial Management Llc | Buy | +3 | — | 3 | $1.20K | Q4 2025 | Aug 28, 2026 |
| Advisors Asset Management, Inc. | Sell | -751 | -100.0% | 0 | $0.00 | Q4 2025 | Aug 26, 2026 |
| Ensign Peak Advisors, Inc | Sell | -74,444 | -70.0% | 31,968 | $12.83M | Q4 2025 | Aug 18, 2026 |
| Storebrand Asset Management As | Sell | -16,026 | -62.5% | 9,624 | $3.86M | Q4 2025 | May 20, 2026 |
| Independent Financial Group, Llc | Buy | +502 | — | 502 | $201.45K | Q4 2025 | May 15, 2026 |
| Walsh & Associates, Llc | Buy | +4 | — | 4 | $1.60K | Q4 2025 | May 14, 2026 |
| Strategic Wealth Partners, Ltd. | Buy | +290 | — | 290 | $116.38K | Q4 2025 | May 12, 2026 |
| Hsbc Holdings Plc | Buy | +29,708 | — | 29,708 | $11.93M | Q4 2025 | Mar 06, 2026 |
| Shp Wealth Management | Buy | +42 | — | 42 | $16.74K | Q4 2025 | Mar 04, 2026 |
| Td Capital Management Llc | Buy | +38 | — | 38 | $15.25K | Q4 2025 | Feb 26, 2026 |
| Midfirst Bank | Buy | +1 | — | 1 | $401.00 | Q4 2025 | Feb 25, 2026 |
| Alternative Investment Advisors, Llc. | Buy | +5,789 | — | 5,789 | $2.32M | Q4 2025 | Feb 24, 2026 |
| Bell Investment Advisors, Inc | Buy | +45 | — | 45 | $18.06K | Q4 2025 | Feb 24, 2026 |
| Dgs Capital Management, Llc | Sell | -30 | -2.1% | 1,408 | $565.03K | Q4 2025 | Feb 24, 2026 |
| Mv Capital Management, Inc. | Buy | +7 | +700.0% | 8 | $3.21K | Q4 2025 | Feb 23, 2026 |
| Wick Capital Partners, Llc | Buy | +19,451 | — | 19,451 | $334.88K | Q4 2025 | Feb 20, 2026 |
| Northcoast Asset Management Llc | Buy | +5,758 | — | 5,758 | $2.31M | Q4 2025 | Feb 20, 2026 |
| Sunbelt Securities, Inc. | Buy | +359 | — | 359 | $144.07K | Q4 2025 | Feb 20, 2026 |
| Corient Private Wealth Llc | Buy | +2,954 | — | 2,954 | $1.19M | Q4 2025 | Feb 19, 2026 |
| Raymond James Financial Inc | Buy | +146,920 | — | 146,920 | $59.36M | Q4 2025 | Feb 18, 2026 |
| Vident Advisory, Llc | Buy | +12,398 | — | 12,398 | $4.98M | Q4 2025 | Feb 18, 2026 |
| Mercer Global Advisors Inc | Buy | +8,407 | — | 8,407 | $3.37M | Q4 2025 | Feb 18, 2026 |
| Newedge Advisors, Llc | Buy | +7,027 | — | 7,027 | $2.82M | Q4 2025 | Feb 18, 2026 |
| Mackenzie Financial Corp | Buy | +5,080 | — | 5,080 | $2.06M | Q4 2025 | Feb 18, 2026 |
| Summit Global Investments | Buy | +4,110 | — | 4,110 | $1.65M | Q4 2025 | Feb 18, 2026 |
| Ep Wealth Advisors, Llc | Buy | +1,220 | — | 1,220 | $489.59K | Q4 2025 | Feb 18, 2026 |
| Ameriflex Group, Inc. | Buy | +11 | — | 11 | $4.41K | Q4 2025 | Feb 18, 2026 |
| Price T Rowe Associates Inc | Buy | +4,581,922 | — | 4,581,922 | $1.84B | Q4 2025 | Feb 17, 2026 |
| Fmr Llc | Buy | +1,865,907 | — | 1,865,907 | $748.79M | Q4 2025 | Feb 17, 2026 |
Frequently asked questions about HUBS activity
Which institutional owners are buying HUBS?
Institutional owners buying HUBS include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in HUBS activity?
"Buy" means an investor increased their reported position in HUBS compared to the prior reporting period. This reflects growing exposure to HUBSPOT INC (HUBS) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in HUBS increasing?
Institutional interest in HUBS can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.
Related HUBS Institutional Insights
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