HUBSPOT INC (HUBS) Institutional Ownership Changes & 13F Activity

HUBSPOT INC (HUBS). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q4 2025). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Price T Rowe Associates Inc, Fmr Llc, Raymond James Financial Inc, Ensign Peak Advisors, Inc, and Hsbc Holdings Plc.

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
Op Asset Management LtdBuy+2,119+26.3%10,190$4.09MQ4 2025Sep 28, 2026
Cornerstone Financial Management LlcBuy+3—3$1.20KQ4 2025Aug 28, 2026
Advisors Asset Management, Inc.Sell-751-100.0%0$0.00Q4 2025Aug 26, 2026
Ensign Peak Advisors, IncSell-74,444-70.0%31,968$12.83MQ4 2025Aug 18, 2026
Storebrand Asset Management AsSell-16,026-62.5%9,624$3.86MQ4 2025May 20, 2026
Independent Financial Group, LlcBuy+502—502$201.45KQ4 2025May 15, 2026
Walsh & Associates, LlcBuy+4—4$1.60KQ4 2025May 14, 2026
Strategic Wealth Partners, Ltd.Buy+290—290$116.38KQ4 2025May 12, 2026
Hsbc Holdings PlcBuy+29,708—29,708$11.93MQ4 2025Mar 06, 2026
Shp Wealth ManagementBuy+42—42$16.74KQ4 2025Mar 04, 2026
Td Capital Management LlcBuy+38—38$15.25KQ4 2025Feb 26, 2026
Midfirst BankBuy+1—1$401.00Q4 2025Feb 25, 2026
Alternative Investment Advisors, Llc.Buy+5,789—5,789$2.32MQ4 2025Feb 24, 2026
Bell Investment Advisors, IncBuy+45—45$18.06KQ4 2025Feb 24, 2026
Dgs Capital Management, LlcSell-30-2.1%1,408$565.03KQ4 2025Feb 24, 2026
Mv Capital Management, Inc.Buy+7+700.0%8$3.21KQ4 2025Feb 23, 2026
Wick Capital Partners, LlcBuy+19,451—19,451$334.88KQ4 2025Feb 20, 2026
Northcoast Asset Management LlcBuy+5,758—5,758$2.31MQ4 2025Feb 20, 2026
Sunbelt Securities, Inc.Buy+359—359$144.07KQ4 2025Feb 20, 2026
Corient Private Wealth LlcBuy+2,954—2,954$1.19MQ4 2025Feb 19, 2026
Raymond James Financial IncBuy+146,920—146,920$59.36MQ4 2025Feb 18, 2026
Vident Advisory, LlcBuy+12,398—12,398$4.98MQ4 2025Feb 18, 2026
Mercer Global Advisors IncBuy+8,407—8,407$3.37MQ4 2025Feb 18, 2026
Newedge Advisors, LlcBuy+7,027—7,027$2.82MQ4 2025Feb 18, 2026
Mackenzie Financial CorpBuy+5,080—5,080$2.06MQ4 2025Feb 18, 2026
Summit Global InvestmentsBuy+4,110—4,110$1.65MQ4 2025Feb 18, 2026
Ep Wealth Advisors, LlcBuy+1,220—1,220$489.59KQ4 2025Feb 18, 2026
Ameriflex Group, Inc.Buy+11—11$4.41KQ4 2025Feb 18, 2026
Price T Rowe Associates IncBuy+4,581,922—4,581,922$1.84BQ4 2025Feb 17, 2026
Fmr LlcBuy+1,865,907—1,865,907$748.79MQ4 2025Feb 17, 2026
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Frequently asked questions about HUBS activity

  • Which institutional owners are buying HUBS?

    Institutional owners buying HUBS include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in HUBS activity?

    "Buy" means an investor increased their reported position in HUBS compared to the prior reporting period. This reflects growing exposure to HUBSPOT INC (HUBS) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in HUBS increasing?

    Institutional interest in HUBS can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.