PURPLE INNOVATION INC (PRPL) Top Institutional Shareholders
PURPLE INNOVATION INC (PRPL) is currently reported in institutional portfolios tracked by InsiderSet based on the latest available SEC Form 13F filings for the quarter ended March 31, 2026. The institutional investors covered on this page collectively reported approximately $41.66M in PRPL holdings during the latest filing period.
Coliseum Capital Management, Llc is currently the largest disclosed institutional shareholder of PRPL tracked by InsiderSet, reporting ownership valued at approximately $30.98M in its March 31, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $19.35M, representing an estimated loss of -37.54% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 94% of the total disclosed PRPL value among the investors covered in this analysis. Major shareholders include Coliseum Capital Management, Llc, Wasatch Advisors Lp, Vanguard Capital Management Llc, and several other long-term asset managers with concentrated positions in PURPLE INNOVATION INC (PRPL).
This page ranks the largest institutional PRPL shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
67
Total Reported Value
$41.66M
Largest Holder
Coliseum Capital Management, Llc
Largest Position
$30.98M
Insider Transactions (90d)
0
Latest Filing Quarter
Q1 2026
New Institutional Positions
80
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, Llc | 2.54% | 46,855,291 | $30,980,718 | $19,351,235 | -$11,629,483 | -37.54% | |
| Wasatch Advisors Lp | 0.02% | 5,071,444 | $3,353,239 | $2,094,506 | -$1,258,733 | -37.54% | |
| Vanguard Capital Management Llc | 0.00% | 2,254,889 | $1,490,482 | $931,269 | -$559,213 | -37.52% | |
| Blackrock, Inc. | 0.00% | 1,045,474 | $691,267 | $431,781 | -$259,486 | -37.54% | |
| Millennium Management Llc | 0.00% | 848,774 | $561,209 | $350,544 | -$210,665 | -37.54% | |
| Dynamic Advisor Solutions Llc | 0.02% | 752,200 | $497,355 | $310,659 | -$186,696 | -37.54% | |
| Renaissance Technologies LLC | Jim Simons | 0.00% | 677,654 | $448,065 | $279,871 | -$168,194 | -37.54% |
| Geode Capital Management, Llc | 0.00% | 676,083 | $447,128 | $279,222 | -$167,906 | -37.55% | |
| Jacobs Levy Equity Management, Inc | 0.00% | 608,180 | $402,129 | $251,178 | -$150,951 | -37.54% | |
| Invenomic Capital Management Lp | 0.02% | 500,000 | $330,600 | $206,500 | -$124,100 | -37.54% | |
| Vanguard Fiduciary Trust Co | 0.00% | 308,521 | $203,932 | $127,419 | -$76,513 | -37.52% | |
| Anson Funds Management Lp | 0.03% | 300,000 | $198,360 | $123,900 | -$74,460 | -37.54% | |
| Crumly & Associates Inc. | 0.04% | 292,063 | $193,112 | $120,622 | -$72,490 | -37.54% | |
| Charles Schwab Investment Management Inc | 0.00% | 287,012 | $189,772 | $118,536 | -$71,236 | -37.54% | |
| Stratos Wealth Partners, Ltd. | 0.00% | 273,161 | $180,614 | $112,815 | -$67,799 | -37.54% | |
| State Street Corp | 0.00% | 259,838 | $171,805 | $107,313 | -$64,492 | -37.54% | |
| Tudor Investment Corp Et Al | 0.00% | 150,649 | $99,609 | $62,218 | -$37,391 | -37.54% | |
| Goldman Sachs Group Inc | 0.00% | 146,277 | $96,718 | $60,412 | -$36,306 | -37.54% | |
| Divisadero Street Capital Management, Lp | 0.00% | 138,605 | $91,646 | $57,244 | -$34,402 | -37.54% | |
| Mml Investors Services, Llc | 0.00% | 131,951 | $87,246 | $54,496 | -$32,750 | -37.54% | |
| Shay Capital Llc | 0.01% | 124,122 | $82,069 | $51,262 | -$30,807 | -37.54% | |
| Xtx Topco Ltd | 0.00% | 116,224 | $76,847 | $48,001 | -$28,846 | -37.54% | |
| Midwest Financial Group Llc | 0.03% | 115,000 | $76,038 | $47,495 | -$28,543 | -37.54% | |
| Corient Private Wealth Llc | 0.00% | 103,500 | $68,434 | $42,746 | -$25,689 | -37.54% | |
| B.O.S.S. Retirement Advisors, Llc | 0.02% | 100,000 | $66,120 | $41,300 | -$24,820 | -37.54% | |
| Northern Trust Corp | 0.00% | 97,227 | $64,286 | $40,155 | -$24,131 | -37.54% | |
| Lpl Financial Llc | 0.00% | 76,498 | $50,580 | $31,594 | -$18,986 | -37.54% | |
| Bridgeway Capital Management, Llc | 0.00% | 75,000 | $49,590 | $30,975 | -$18,615 | -37.54% | |
| Citadel Advisors Llc | 0.00% | 64,822 | $42,860 | $26,771 | -$16,089 | -37.54% | |
| Jane Street Group, Llc | 0.00% | 64,423 | $42,597 | $26,607 | -$15,990 | -37.54% | |
| Legacy Wealth Managment, Llc/Id | 0.02% | 57,612 | $38,094 | $23,794 | -$14,300 | -37.54% | |
| Ubs Group Ag | 0.00% | 57,511 | $38,015 | $23,752 | -$14,263 | -37.52% | |
| Mai Capital Management | 0.00% | 50,000 | $33,060 | $20,650 | -$12,410 | -37.54% | |
| Simplex Trading, Llc | 0.00% | 46,805 | $30,947 | $19,330 | -$11,617 | -37.54% | |
| Woodley Farra Manion Portfolio Management Inc | 0.00% | 30,480 | $20,154 | $12,588 | -$7,566 | -37.54% | |
| Vanguard Global Advisers, Llc | 0.00% | 30,040 | $19,856 | $12,407 | -$7,449 | -37.52% | |
| Sharpepoint Llc | 0.01% | 28,835 | $19,066 | $11,909 | -$7,157 | -37.54% | |
| Caprock Group, Llc | 0.00% | 27,420 | $18,130 | $11,324 | -$6,806 | -37.54% | |
| Davenport & Co Llc | 0.00% | 25,000 | $16,530 | $10,325 | -$6,205 | -37.54% | |
| Qube Research & Technologies Ltd | 0.00% | 24,478 | $16,185 | $10,109 | -$6,076 | -37.54% | |
| Cottage Street Advisors Llc | 0.00% | 14,300 | $9,455 | $5,906 | -$3,549 | -37.54% | |
| Point72 Asset Management, L.P. | 0.00% | 13,612 | $9,000 | $5,622 | -$3,378 | -37.54% | |
| Plan Group Financial, Llc | 0.00% | 13,000 | $8,596 | $5,369 | -$3,227 | -37.54% | |
| Group One Trading Llc | 0.00% | 11,686 | $7,727 | $4,826 | -$2,901 | -37.54% | |
| Osaic Holdings, Inc. | 0.00% | 10,495 | $6,922 | $4,334 | -$2,588 | -37.38% | |
| Kesler, Norman & Wride, Llc | 0.00% | 10,027 | $6,630 | $4,141 | -$2,489 | -37.54% | |
| Seros Financial, Llc | 0.00% | 10,000 | $6,612 | $4,130 | -$2,482 | -37.54% | |
| Sterling Investment Counsel, Llc | 0.00% | 10,000 | $6,612 | $4,130 | -$2,482 | -37.54% | |
| Crewe Advisors Llc | 0.00% | 8,849 | $5,851 | $3,655 | -$2,196 | -37.54% | |
| Jones Financial Companies Lllp | 0.00% | 2,000 | $1,364 | $826 | -$538 | -39.44% |
Frequently asked questions about PRPL
Who owns the most PRPL stock?
The largest holders of PRPL are typically major institutional investors such as asset managers and hedge funds reporting on Form 13F. The table above ranks tracked superinvestors by reported position size using the latest available filings for PURPLE INNOVATION INC (PRPL).
Is PRPL widely held by superinvestors?
Many widely followed stocks like PRPL appear across numerous superinvestor portfolios because of liquidity, index inclusion, and fundamentals. The holder count and table above show how broadly PRPL is represented among the institutional managers we track.
What do “Current Estimated Value”, “Gain/loss Since Filing”, and “Estimated Portfolio Performance” mean?
Current Estimated Value is reported share quantity from the latest 13F times our most recent split-adjusted U.S. session close. Gain/loss Since Filing is that estimate minus the reported 13F dollar value; Estimated Portfolio Performance is that difference as a percent of the reported value. Green means the estimate is above the filing value; red means below (not purchase cost). If many filers share the same implied filing price per share, the performance % may match across rows. These are not official fund marks or live quotes.