PURPLE INNOVATION INC (PRPL) Institutional Shareholders
PURPLE INNOVATION INC (PRPL) is currently reported in institutional portfolios tracked by InsiderSet based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026. The institutional investors covered on this page collectively reported approximately $22.15M in PRPL holdings during the latest filing period.
Coliseum Capital Management, Llc is currently the largest disclosed institutional shareholder of PRPL tracked by InsiderSet, reporting ownership valued at approximately $16.73M in its June 30, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $149.47M, representing an estimated gain of +793.56% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 94% of the total disclosed PRPL value among the investors covered in this analysis. Major shareholders include Coliseum Capital Management, Llc, Wasatch Advisors Lp, Vanguard Capital Management Llc, and several other long-term asset managers with concentrated positions in PURPLE INNOVATION INC (PRPL).
This page ranks the largest institutional PRPL shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
60
Total Reported Value
$22.15M
Largest Holder
Coliseum Capital Management, Llc
Largest Position
$16.73M
Insider Transactions (90d)
0
Latest Filing Quarter
Q2 2026
New Institutional Positions
84
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, Llc | 1.44% | 46,855,291 | $16,727,339 | $149,468,378 | +$132,741,039 | +793.56% | |
| Wasatch Advisors Lp | 0.01% | 5,071,444 | $1,810,506 | $16,177,906 | +$14,367,400 | +793.56% | |
| Vanguard Capital Management Llc | 0.00% | 2,210,496 | $789,147 | $7,051,482 | +$6,262,335 | +793.56% | |
| Blackrock, Inc. | 0.00% | 1,045,427 | $373,218 | $3,334,912 | +$2,961,694 | +793.56% | |
| Dynamic Advisor Solutions Llc | 0.01% | 752,200 | $268,535 | $2,399,518 | +$2,130,983 | +793.56% | |
| Millennium Management Llc | 0.00% | 727,895 | $259,859 | $2,321,985 | +$2,062,126 | +793.56% | |
| Geode Capital Management, Llc | 0.00% | 617,869 | $220,638 | $1,971,002 | +$1,750,364 | +793.32% | |
| Jacobs Levy Equity Management, Inc | 0.00% | 608,180 | $217,120 | $1,940,094 | +$1,722,974 | +793.56% | |
| Shay Capital Llc | 0.01% | 371,207 | $132,521 | $1,184,150 | +$1,051,629 | +793.56% | |
| Crumly & Associates Inc. | 0.02% | 333,263 | $118,975 | $1,063,109 | +$944,134 | +793.56% | |
| Goldman Sachs Group Inc | 0.00% | 315,877 | $112,768 | $1,007,648 | +$894,880 | +793.56% | |
| Vanguard Fiduciary Trust Co | 0.00% | 308,521 | $110,142 | $984,182 | +$874,040 | +793.56% | |
| Anson Funds Management Lp | 0.01% | 300,000 | $107,100 | $957,000 | +$849,900 | +793.56% | |
| Charles Schwab Investment Management Inc | 0.00% | 282,242 | $100,760 | $900,352 | +$799,592 | +793.56% | |
| Stratos Wealth Partners, Ltd. | 0.00% | 273,561 | $97,661 | $872,660 | +$774,999 | +793.56% | |
| State Street Corp | 0.00% | 259,838 | $92,762 | $828,883 | +$736,121 | +793.56% | |
| Ubs Group Ag | 0.00% | 156,167 | $55,751 | $498,173 | +$442,422 | +793.57% | |
| Tudor Investment Corp Et Al | 0.00% | 150,649 | $53,782 | $480,570 | +$426,788 | +793.55% | |
| Divisadero Street Capital Management, Lp | 0.00% | 138,605 | $49,482 | $442,150 | +$392,668 | +793.56% | |
| Northern Trust Corp | 0.00% | 137,104 | $48,946 | $437,362 | +$388,416 | +793.56% | |
| Mml Investors Services, Llc | 0.00% | 128,993 | $46,051 | $411,488 | +$365,437 | +793.55% | |
| Qube Research & Technologies Ltd | 0.00% | 118,352 | $42,252 | $377,543 | +$335,291 | +793.55% | |
| Midwest Financial Group Llc | 0.01% | 115,000 | $41,055 | $366,850 | +$325,795 | +793.56% | |
| Lpl Financial Llc | 0.00% | 100,119 | $35,742 | $319,380 | +$283,638 | +793.57% | |
| B.O.S.S. Retirement Advisors, Llc | 0.01% | 82,832 | $29,571 | $264,234 | +$234,663 | +793.56% | |
| Bridgeway Capital Management, Llc | 0.00% | 75,000 | $26,775 | $239,250 | +$212,475 | +793.56% | |
| Gsa Capital Partners Llp | 0.00% | 74,000 | $26,000 | $236,060 | +$210,060 | +807.92% | |
| Simplex Trading, Llc | 0.00% | 59,705 | $21,314 | $190,459 | +$169,145 | +793.59% | |
| Mai Capital Management | 0.00% | 50,000 | $17,850 | $159,500 | +$141,650 | +793.56% | |
| Renaissance Technologies LLC | Jim Simons | 0.00% | 43,477 | $15,521 | $138,692 | +$123,171 | +793.57% |
| Vanguard Global Advisers, Llc | 0.00% | 30,040 | $10,724 | $95,828 | +$85,104 | +793.58% | |
| Legacy Wealth Managment, Llc/Id | 0.00% | 28,627 | $10,220 | $91,320 | +$81,100 | +793.54% | |
| Caprock Group, Llc | 0.00% | 27,420 | $9,789 | $87,470 | +$77,681 | +793.55% | |
| Davenport & Co Llc | 0.00% | 25,000 | $8,925 | $79,750 | +$70,825 | +793.56% | |
| Xtx Topco Ltd | 0.00% | 23,684 | $8,455 | $75,552 | +$67,097 | +793.58% | |
| Hrt Financial Lp | 0.00% | 19,811 | $7,000 | $63,197 | +$56,197 | +802.82% | |
| Cottage Street Advisors Llc | 0.00% | 14,300 | $5,105 | $45,617 | +$40,512 | +793.57% | |
| Plan Group Financial, Llc | 0.00% | 13,000 | $4,641 | $41,470 | +$36,829 | +793.56% | |
| Kestra Private Wealth Services, Llc | 0.00% | 10,767 | $3,844 | $34,347 | +$30,503 | +793.52% | |
| Tower Research Capital Llc (Trc) | 0.00% | 10,482 | $3,742 | $33,438 | +$29,696 | +793.58% | |
| Group One Trading Llc | 0.00% | 10,450 | $3,731 | $33,336 | +$29,605 | +793.47% | |
| Kesler, Norman & Wride, Llc | 0.00% | 10,027 | $3,580 | $31,986 | +$28,406 | +793.47% | |
| Seros Financial, Llc | 0.00% | 10,000 | $3,570 | $31,900 | +$28,330 | +793.56% | |
| Sterling Investment Counsel, Llc | 0.00% | 10,000 | $3,570 | $31,900 | +$28,330 | +793.56% | |
| Osaic Holdings, Inc. | 0.00% | 9,140 | $3,290 | $29,157 | +$25,867 | +786.22% | |
| Jpmorgan Chase & Co | 0.00% | 8,356 | $3,165 | $26,656 | +$23,491 | +742.20% | |
| Crewe Advisors Llc | 0.00% | 8,849 | $3,160 | $28,228 | +$25,068 | +793.30% | |
| Jones Financial Companies Lllp | 0.00% | 2,000 | $780 | $6,380 | +$5,600 | +717.95% | |
| Optiver Holding B.V. | 0.00% | 1,593 | $569 | $5,082 | +$4,513 | +793.09% | |
| Morgan Stanley | 0.00% | 1,471 | $525 | $4,692 | +$4,167 | +793.81% |
Frequently asked questions about PRPL
Who owns the most PRPL stock?
The largest holders of PRPL are typically major institutional investors such as asset managers and hedge funds reporting on Form 13F. The table above ranks tracked superinvestors by reported position size using the latest available filings for PURPLE INNOVATION INC (PRPL).
Is PRPL widely held by superinvestors?
Many widely followed stocks like PRPL appear across numerous superinvestor portfolios because of liquidity, index inclusion, and fundamentals. The holder count and table above show how broadly PRPL is represented among the institutional managers we track.
What do “Current Estimated Value”, “Gain/loss Since Filing”, and “Estimated Portfolio Performance” mean?
Current Estimated Value is reported share quantity from the latest 13F times our most recent split-adjusted U.S. session close. Gain/loss Since Filing is that estimate minus the reported 13F dollar value; Estimated Portfolio Performance is that difference as a percent of the reported value. Green means the estimate is above the filing value; red means below (not purchase cost). If many filers share the same implied filing price per share, the performance % may match across rows. These are not official fund marks or live quotes.