PRPL Institutional Ownership & Shareholders
PURPLE INNOVATION INC (PRPL) is currently held by 50 institutional investors tracked by InsiderSet, with a combined reported market value of approximately $19.88M based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026.
Coliseum Capital Management, Llc is currently the largest disclosed institutional shareholder of PRPL tracked by InsiderSet, reporting ownership valued at approximately $16.73M in its June 30, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $134.47M, representing an estimated gain of +703.92% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 96% of the total disclosed PRPL value among the investors covered in this analysis. Major shareholders include Coliseum Capital Management, Llc, Vanguard Capital Management Llc, Blackrock, Inc., and several other long-term asset managers with concentrated positions in PURPLE INNOVATION INC (PRPL).
This page ranks the largest institutional PRPL shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
50
Total Reported Value
$19.88M
Largest Holder
Coliseum Capital Management, Llc
Largest Position
$16.73M
Insider Transactions (90d)
0
Latest Filing Quarter
Q2 2026
New Institutional Positions
85
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, Llc | 1.44% | 46,855,291 | $16,727,339 | $134,474,685 | +$117,747,346 | +703.92% | |
| Vanguard Capital Management Llc | 0.00% | 2,210,496 | $789,147 | $6,344,124 | +$5,554,977 | +703.92% | |
| Blackrock, Inc. | 0.00% | 1,045,427 | $373,218 | $3,000,375 | +$2,627,157 | +703.92% | |
| Millennium Management Llc | 0.00% | 727,895 | $259,859 | $2,089,059 | +$1,829,200 | +703.92% | |
| Geode Capital Management, Llc | 0.00% | 617,869 | $220,638 | $1,773,284 | +$1,552,646 | +703.71% | |
| Jacobs Levy Equity Management, Inc | 0.00% | 608,180 | $217,120 | $1,745,477 | +$1,528,357 | +703.92% | |
| Shay Capital Llc | 0.01% | 371,207 | $132,521 | $1,065,364 | +$932,843 | +703.92% | |
| Goldman Sachs Group Inc | 0.00% | 315,877 | $112,768 | $906,567 | +$793,799 | +703.92% | |
| Vanguard Fiduciary Trust Co | 0.00% | 308,521 | $110,142 | $885,455 | +$775,313 | +703.92% | |
| Anson Funds Management Lp | 0.01% | 300,000 | $107,100 | $861,000 | +$753,900 | +703.92% | |
| Charles Schwab Investment Management Inc | 0.00% | 282,242 | $100,760 | $810,035 | +$709,275 | +703.92% | |
| Stratos Wealth Partners, Ltd. | 0.00% | 273,561 | $97,661 | $785,120 | +$687,459 | +703.92% | |
| State Street Corp | 0.00% | 259,838 | $92,762 | $745,735 | +$652,973 | +703.92% | |
| Ubs Group Ag | 0.00% | 156,167 | $55,751 | $448,199 | +$392,448 | +703.93% | |
| Tudor Investment Corp Et Al | 0.00% | 150,649 | $53,782 | $432,363 | +$378,581 | +703.92% | |
| Divisadero Street Capital Management, Lp | 0.00% | 138,605 | $49,482 | $397,796 | +$348,314 | +703.92% | |
| Northern Trust Corp | 0.00% | 137,104 | $48,946 | $393,488 | +$344,542 | +703.92% | |
| Mml Investors Services, Llc | 0.00% | 128,993 | $46,051 | $370,210 | +$324,159 | +703.91% | |
| Qube Research & Technologies Ltd | 0.00% | 118,352 | $42,252 | $339,670 | +$297,418 | +703.92% | |
| Lpl Financial Llc | 0.00% | 100,119 | $35,742 | $287,342 | +$251,600 | +703.93% | |
| Crumly & Associates Inc. | 0.01% | 15,800 | $34,602 | $45,346 | +$10,744 | +31.05% | |
| Bridgeway Capital Management, Llc | 0.00% | 75,000 | $26,775 | $215,250 | +$188,475 | +703.92% | |
| Gsa Capital Partners Llp | 0.00% | 74,000 | $26,000 | $212,380 | +$186,380 | +716.85% | |
| Simplex Trading, Llc | 0.00% | 59,705 | $21,314 | $171,353 | +$150,039 | +703.95% | |
| Mai Capital Management | 0.00% | 50,000 | $17,850 | $143,500 | +$125,650 | +703.92% | |
| Renaissance Technologies LLC | Jim Simons | 0.00% | 43,477 | $15,521 | $124,779 | +$109,258 | +703.94% |
| Vanguard Global Advisers, Llc | 0.00% | 30,040 | $10,724 | $86,215 | +$75,491 | +703.94% | |
| Legacy Wealth Managment, Llc/Id | 0.00% | 28,627 | $10,220 | $82,159 | +$71,939 | +703.91% | |
| Caprock Group, Llc | 0.00% | 27,420 | $9,789 | $78,695 | +$68,906 | +703.92% | |
| Xtx Topco Ltd | 0.00% | 23,684 | $8,455 | $67,973 | +$59,518 | +703.94% | |
| Hrt Financial Lp | 0.00% | 19,811 | $7,000 | $56,858 | +$49,858 | +712.25% | |
| Tower Research Capital Llc (Trc) | 0.00% | 10,482 | $3,742 | $30,083 | +$26,341 | +703.94% | |
| Group One Trading Llc | 0.00% | 10,450 | $3,731 | $29,992 | +$26,261 | +703.85% | |
| Kesler, Norman & Wride, Llc | 0.00% | 10,027 | $3,580 | $28,777 | +$25,197 | +703.84% | |
| Osaic Holdings, Inc. | 0.00% | 9,140 | $3,290 | $26,232 | +$22,942 | +697.32% | |
| Jpmorgan Chase & Co | 0.00% | 8,356 | $3,165 | $23,982 | +$20,817 | +657.72% | |
| Crewe Advisors Llc | 0.00% | 8,849 | $3,160 | $25,397 | +$22,237 | +703.69% | |
| Jones Financial Companies Lllp | 0.00% | 2,000 | $780 | $5,740 | +$4,960 | +635.90% | |
| Optiver Holding B.V. | 0.00% | 1,593 | $569 | $4,572 | +$4,003 | +703.50% | |
| Ifp Advisors, Inc | 0.00% | 977 | $536 | $2,804 | +$2,268 | +423.13% | |
| Morgan Stanley | 0.00% | 1,471 | $525 | $4,222 | +$3,697 | +704.15% | |
| Wells Fargo & Company/Mn | 0.00% | 413 | $147 | $1,185 | +$1,038 | +706.33% | |
| Barclays Plc | 0.00% | 394 | $140 | $1,131 | +$991 | +707.70% | |
| Larson Financial Group Llc | 0.00% | 293 | $105 | $841 | +$736 | +700.87% | |
| Bnp Paribas Financial Markets | 0.00% | 188 | $67 | $540 | +$473 | +705.31% | |
| Armstrong Advisory Group, Inc | 0.00% | 20 | $44 | $57 | +$13 | +30.45% | |
| Cwm, Llc | 0.00% | 32 | $21 | $92 | +$71 | +337.33% | |
| Rockefeller Capital Management L.P. | 0.00% | 30 | $11 | $86 | +$75 | +682.73% | |
| Ifs Advisors, Llc | 0.00% | 5 | $10 | $14 | +$4 | +43.50% | |
| Arax Advisory Partners | 0.00% | 5 | $2 | $14 | +$12 | +617.50% |
Frequently asked questions about PRPL
Who are the largest institutional holders of PRPL?
The largest institutional holders of PRPL reported in the latest SEC Form 13F filings include Coliseum Capital Management, Llc, Vanguard Capital Management Llc, Blackrock, Inc., Millennium Management Llc, and Geode Capital Management, Llc. InsiderSet ranks institutional holders by their latest reported PRPL position.
What is PRPL institutional ownership?
This page tracks PRPL positions reported by institutional investment managers through SEC Form 13F. PURPLE INNOVATION INC (PRPL) institutional ownership on InsiderSet reflects disclosed 13F holdings among the managers we analyze, not every shareholder of the stock.
How many institutions own PRPL?
InsiderSet currently tracks 50 institutional managers reporting PRPL holdings in the latest available 13F data. This count reflects institutions included in the SEC Form 13F filings analyzed by InsiderSet and should not be interpreted as the total number of PRPL shareholders.
How much PRPL stock do institutions own?
Institutional investment managers disclosed approximately $19.88M in PRPL holdings for Q2 2026. This figure is reported 13F value as of the filing period, not necessarily today's market value.
When was PRPL institutional ownership last updated?
The latest PRPL institutional ownership data on InsiderSet is based on SEC Form 13F filings for the quarter ended June 30, 2026. Form 13F filings are generally reported after the quarter ends, so the holdings shown represent the latest publicly disclosed positions rather than real-time institutional holdings.
Are institutional PRPL holdings real-time?
No. Form 13F data is not real-time. It represents positions reported by institutional investment managers as of the end of the reporting quarter. An institution may have changed its PRPL position after the reporting date.
Are institutions buying or selling PRPL?
Institutional buying and selling can be analyzed by comparing PRPL positions across consecutive 13F reporting periods. InsiderSet's PRPL Ownership Changes page shows institutions that increased, reduced, initiated, or exited positions based on reported 13F holdings. View PRPL ownership changes.
How has PRPL institutional ownership changed over time?
InsiderSet tracks PRPL institutional holdings across multiple 13F reporting periods, allowing investors to compare institutional holder counts, reported value, and reported shares over time.