PURPLE INNOVATION INC (PRPL) Institutional Shareholders
PURPLE INNOVATION INC (PRPL) is currently reported in institutional portfolios tracked by InsiderSet based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026. The institutional investors covered on this page collectively reported approximately $39.70M in PRPL holdings during the latest filing period.
Coliseum Capital Management, Llc is currently the largest disclosed institutional shareholder of PRPL tracked by InsiderSet, reporting ownership valued at approximately $30.98M in its March 31, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $456.84M, representing an estimated gain of +1374.59% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 94% of the total disclosed PRPL value among the investors covered in this analysis. Major shareholders include Coliseum Capital Management, Llc, Wasatch Advisors Lp, Vanguard Capital Management Llc, and several other long-term asset managers with concentrated positions in PURPLE INNOVATION INC (PRPL).
This page ranks the largest institutional PRPL shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
67
Total Reported Value
$39.70M
Largest Holder
Coliseum Capital Management, Llc
Largest Position
$30.98M
Insider Transactions (90d)
0
Latest Filing Quarter
Q2 2026
New Institutional Positions
82
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, Llc | 2.54% | 46,855,291 | $30,980,718 | $456,839,087 | +$425,858,369 | +1374.59% | |
| Wasatch Advisors Lp | 0.01% | 5,071,444 | $1,810,506 | $49,446,579 | +$47,636,073 | +2631.09% | |
| Vanguard Capital Management Llc | 0.00% | 2,254,889 | $1,490,482 | $21,985,168 | +$20,494,686 | +1375.04% | |
| Blackrock, Inc. | 0.00% | 1,045,474 | $691,267 | $10,193,372 | +$9,502,105 | +1374.59% | |
| Millennium Management Llc | 0.00% | 848,774 | $561,209 | $8,275,547 | +$7,714,338 | +1374.59% | |
| Renaissance Technologies LLC | Jim Simons | 0.00% | 677,654 | $448,065 | $6,607,127 | +$6,159,062 | +1374.59% |
| Geode Capital Management, Llc | 0.00% | 676,083 | $447,128 | $6,591,809 | +$6,144,681 | +1374.26% | |
| Jacobs Levy Equity Management, Inc | 0.00% | 608,180 | $402,129 | $5,929,755 | +$5,527,626 | +1374.59% | |
| Invenomic Capital Management Lp | 0.02% | 500,000 | $330,600 | $4,875,000 | +$4,544,400 | +1374.59% | |
| Dynamic Advisor Solutions Llc | 0.01% | 752,200 | $268,535 | $7,333,950 | +$7,065,415 | +2631.10% | |
| Vanguard Fiduciary Trust Co | 0.00% | 308,521 | $203,932 | $3,008,080 | +$2,804,148 | +1375.04% | |
| Anson Funds Management Lp | 0.03% | 300,000 | $198,360 | $2,925,000 | +$2,726,640 | +1374.59% | |
| Charles Schwab Investment Management Inc | 0.00% | 287,012 | $189,772 | $2,798,367 | +$2,608,595 | +1374.59% | |
| Stratos Wealth Partners, Ltd. | 0.00% | 273,161 | $180,614 | $2,663,320 | +$2,482,706 | +1374.59% | |
| State Street Corp | 0.00% | 259,838 | $171,805 | $2,533,421 | +$2,361,616 | +1374.59% | |
| Crumly & Associates Inc. | 0.02% | 333,263 | $118,975 | $3,249,314 | +$3,130,339 | +2631.09% | |
| Tudor Investment Corp Et Al | 0.00% | 150,649 | $99,609 | $1,468,828 | +$1,369,219 | +1374.59% | |
| Goldman Sachs Group Inc | 0.00% | 146,277 | $96,718 | $1,426,201 | +$1,329,483 | +1374.60% | |
| Divisadero Street Capital Management, Lp | 0.00% | 138,605 | $91,646 | $1,351,399 | +$1,259,753 | +1374.59% | |
| Mml Investors Services, Llc | 0.00% | 131,951 | $87,246 | $1,286,522 | +$1,199,276 | +1374.59% | |
| Shay Capital Llc | 0.01% | 124,122 | $82,069 | $1,210,190 | +$1,128,121 | +1374.60% | |
| Xtx Topco Ltd | 0.00% | 116,224 | $76,847 | $1,133,184 | +$1,056,337 | +1374.60% | |
| Corient Private Wealth Llc | 0.00% | 103,500 | $68,434 | $1,009,125 | +$940,691 | +1374.60% | |
| Northern Trust Corp | 0.00% | 97,227 | $64,286 | $947,963 | +$883,677 | +1374.60% | |
| Lpl Financial Llc | 0.00% | 76,498 | $50,580 | $745,856 | +$695,276 | +1374.61% | |
| Bridgeway Capital Management, Llc | 0.00% | 75,000 | $49,590 | $731,250 | +$681,660 | +1374.59% | |
| Citadel Advisors Llc | 0.00% | 64,822 | $42,860 | $632,015 | +$589,155 | +1374.60% | |
| Jane Street Group, Llc | 0.00% | 64,423 | $42,597 | $628,124 | +$585,527 | +1374.57% | |
| Midwest Financial Group Llc | 0.01% | 115,000 | $41,055 | $1,121,250 | +$1,080,195 | +2631.09% | |
| Legacy Wealth Managment, Llc/Id | 0.02% | 57,612 | $38,094 | $561,717 | +$523,623 | +1374.56% | |
| Ubs Group Ag | 0.00% | 57,511 | $38,015 | $560,732 | +$522,717 | +1375.03% | |
| Mai Capital Management | 0.00% | 50,000 | $33,060 | $487,500 | +$454,440 | +1374.59% | |
| Simplex Trading, Llc | 0.00% | 46,805 | $30,947 | $456,349 | +$425,402 | +1374.61% | |
| B.O.S.S. Retirement Advisors, Llc | 0.01% | 82,832 | $29,571 | $807,612 | +$778,041 | +2631.09% | |
| Woodley Farra Manion Portfolio Management Inc | 0.00% | 30,480 | $20,154 | $297,180 | +$277,026 | +1374.55% | |
| Vanguard Global Advisers, Llc | 0.00% | 30,040 | $19,856 | $292,890 | +$273,034 | +1375.07% | |
| Qube Research & Technologies Ltd | 0.00% | 24,478 | $16,185 | $238,661 | +$222,476 | +1374.58% | |
| Caprock Group, Llc | 0.00% | 27,420 | $9,789 | $267,345 | +$257,556 | +2631.08% | |
| Point72 Asset Management, L.P. | 0.00% | 13,612 | $9,000 | $132,717 | +$123,717 | +1374.63% | |
| Davenport & Co Llc | 0.00% | 25,000 | $8,925 | $243,750 | +$234,825 | +2631.09% | |
| Plan Group Financial, Llc | 0.00% | 13,000 | $8,596 | $126,750 | +$118,154 | +1374.52% | |
| Group One Trading Llc | 0.00% | 11,686 | $7,727 | $113,939 | +$106,212 | +1374.55% | |
| Osaic Holdings, Inc. | 0.00% | 10,495 | $6,922 | $102,326 | +$95,404 | +1378.28% | |
| Seros Financial, Llc | 0.00% | 10,000 | $6,612 | $97,500 | +$90,888 | +1374.59% | |
| Cottage Street Advisors Llc | 0.00% | 14,300 | $5,105 | $139,425 | +$134,320 | +2631.15% | |
| Kestra Private Wealth Services, Llc | 0.00% | 10,767 | $3,844 | $104,978 | +$101,134 | +2630.96% | |
| Kesler, Norman & Wride, Llc | 0.00% | 10,027 | $3,580 | $97,763 | +$94,183 | +2630.82% | |
| Sterling Investment Counsel, Llc | 0.00% | 10,000 | $3,570 | $97,500 | +$93,930 | +2631.09% | |
| Crewe Advisors Llc | 0.00% | 8,849 | $3,160 | $86,278 | +$83,118 | +2630.31% | |
| Jones Financial Companies Lllp | 0.00% | 2,000 | $1,364 | $19,500 | +$18,136 | +1329.62% |
Frequently asked questions about PRPL
Who owns the most PRPL stock?
The largest holders of PRPL are typically major institutional investors such as asset managers and hedge funds reporting on Form 13F. The table above ranks tracked superinvestors by reported position size using the latest available filings for PURPLE INNOVATION INC (PRPL).
Is PRPL widely held by superinvestors?
Many widely followed stocks like PRPL appear across numerous superinvestor portfolios because of liquidity, index inclusion, and fundamentals. The holder count and table above show how broadly PRPL is represented among the institutional managers we track.
What do “Current Estimated Value”, “Gain/loss Since Filing”, and “Estimated Portfolio Performance” mean?
Current Estimated Value is reported share quantity from the latest 13F times our most recent split-adjusted U.S. session close. Gain/loss Since Filing is that estimate minus the reported 13F dollar value; Estimated Portfolio Performance is that difference as a percent of the reported value. Green means the estimate is above the filing value; red means below (not purchase cost). If many filers share the same implied filing price per share, the performance % may match across rows. These are not official fund marks or live quotes.