QFLR Institutional Ownership & Shareholders
INNOVATOR NASDAQ-100 MF ETF (QFLR) is currently held by 101 institutional investors tracked by InsiderSet, with a combined reported market value of approximately $366.65M based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026.
Lpl Financial Llc is currently the largest disclosed institutional shareholder of QFLR tracked by InsiderSet, reporting ownership valued at approximately $59.03M in its June 30, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $55.86M, representing an estimated loss of -5.37% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 58% of the total disclosed QFLR value among the investors covered in this analysis. Major shareholders include Lpl Financial Llc, Cofg Advisors, Llc, Commonwealth Equity Services, Llc, and several other long-term asset managers with concentrated positions in INNOVATOR NASDAQ-100 MF ETF (QFLR).
This page ranks the largest institutional QFLR shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
101
Total Reported Value
$366.65M
Largest Holder
Lpl Financial Llc
Largest Position
$59.03M
Insider Transactions (90d)
0
Latest Filing Quarter
Q2 2026
New Institutional Positions
94
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Lpl Financial Llc | 0.01% | 1,618,281 | $59,034,897 | $55,863,060 | -$3,171,837 | -5.37% | |
| Cofg Advisors, Llc | 4.91% | 779,910 | $28,451,117 | $26,922,493 | -$1,528,624 | -5.37% | |
| Commonwealth Equity Services, Llc | 0.03% | 596,210 | $21,517,200 | $20,581,169 | -$936,031 | -4.35% | |
| Envestnet Asset Management Inc | 0.01% | 588,306 | $21,461,395 | $20,308,323 | -$1,153,072 | -5.37% | |
| Liberty Atlantic Advisors Llc | 11.97% | 521,675 | $18,827,257 | $18,008,221 | -$819,036 | -4.35% | |
| Vanweelden Wealth Management, Llc | 12.71% | 468,773 | $17,100,839 | $16,182,044 | -$918,795 | -5.37% | |
| Osaic Holdings, Inc. | 0.02% | 385,161 | $14,050,781 | $13,295,758 | -$755,023 | -5.37% | |
| Cetera Investment Advisers | 0.01% | 339,507 | $12,385,193 | $11,719,782 | -$665,411 | -5.37% | |
| Simplicity Wealth,Llc | 0.31% | 298,283 | $10,765,033 | $10,296,729 | -$468,304 | -4.35% | |
| Pinnacle Wealth Management Group, Inc. | 4.27% | 258,075 | $9,313,927 | $8,908,749 | -$405,178 | -4.35% | |
| Snowden Capital Advisors Llc | 0.18% | 207,157 | $7,557,105 | $7,151,060 | -$406,045 | -5.37% | |
| Chicago Partners Investment Group Llc | 0.14% | 212,024 | $7,437,809 | $7,319,068 | -$118,741 | -1.60% | |
| Farther Finance Advisors, Llc | 0.05% | 194,307 | $7,012,543 | $6,707,478 | -$305,065 | -4.35% | |
| Hfg Wealth Management, Llc | 6.55% | 177,791 | $6,485,816 | $6,137,345 | -$348,471 | -5.37% | |
| Holos Integrated Wealth Llc | 2.83% | 177,271 | $6,294,910 | $6,119,395 | -$175,515 | -2.79% | |
| Brookstone Capital Management | 0.06% | 167,398 | $6,041,378 | $5,778,579 | -$262,799 | -4.35% | |
| Ccg Wealth Management, Llc | 1.38% | 162,537 | $5,929,358 | $5,610,777 | -$318,581 | -5.37% | |
| Mml Investors Services, Llc | 0.01% | 157,853 | $5,758,477 | $5,449,086 | -$309,391 | -5.37% | |
| Triumph Capital Management | 0.95% | 147,772 | $5,333,089 | $5,101,089 | -$232,000 | -4.35% | |
| Clearstead Advisors, Llc | 0.05% | 135,888 | $4,957,194 | $4,690,854 | -$266,340 | -5.37% | |
| Atx Financial Planning, Llc | 3.05% | 132,050 | $4,765,673 | $4,558,366 | -$207,307 | -4.35% | |
| Wealth Enhancement Advisory Services, Llc | 0.01% | 121,635 | $4,423,870 | $4,198,840 | -$225,030 | -5.09% | |
| Outlook Wealth Advisors, Llc | 0.84% | 109,540 | $3,953,301 | $3,781,321 | -$171,980 | -4.35% | |
| Independent Financial Group, Llc | 0.07% | 106,395 | $3,839,790 | $3,672,755 | -$167,035 | -4.35% | |
| Delta Investment Management, Llc | 0.63% | 105,096 | $3,833,902 | $3,627,914 | -$205,988 | -5.37% | |
| Kestra Advisory Services, Llc | 0.01% | 98,173 | $3,543,074 | $3,388,932 | -$154,142 | -4.35% | |
| Southland Equity Partners Llc | 0.60% | 97,137 | $3,505,674 | $3,353,169 | -$152,505 | -4.35% | |
| Newedge Advisors, Llc | 0.01% | 82,437 | $3,007,302 | $2,845,725 | -$161,577 | -5.37% | |
| Winnow Wealth Llc | 1.94% | 81,374 | $2,936,790 | $2,809,030 | -$127,760 | -4.35% | |
| Gwn Securities Inc. | 0.47% | 77,396 | $2,823,416 | $2,671,710 | -$151,706 | -5.37% | |
| Diligent Investors, Llc | 0.59% | 74,120 | $2,674,994 | $2,558,622 | -$116,372 | -4.35% | |
| Advisor Os, Llc | 0.17% | 68,755 | $2,508,192 | $2,373,423 | -$134,769 | -5.37% | |
| Iht Wealth Management, Llc | 0.05% | 67,148 | $2,449,560 | $2,317,949 | -$131,611 | -5.37% | |
| Compass Capital Corp | 0.79% | 68,580 | $2,436,305 | $2,367,382 | -$68,923 | -2.83% | |
| October Effect Ltd | 2.43% | 66,265 | $2,391,504 | $2,287,468 | -$104,036 | -4.35% | |
| Yarger Wealth Strategies, Llc | 0.83% | 63,629 | $2,312,288 | $2,196,473 | -$115,815 | -5.01% | |
| Rockefeller Capital Management L.P. | 0.00% | 62,586 | $2,283,137 | $2,160,469 | -$122,668 | -5.37% | |
| Signal Advisors Wealth, Llc | 0.10% | 62,466 | $2,254,384 | $2,156,326 | -$98,058 | -4.35% | |
| Worth Financial Advisory Group, Llc | 0.85% | 56,845 | $2,051,536 | $1,962,289 | -$89,247 | -4.35% | |
| Rothschild Wealth Llc | 0.16% | 54,927 | $2,003,748 | $1,896,080 | -$107,668 | -5.37% | |
| Equitable Holdings, Inc. | 0.01% | 49,072 | $1,790,147 | $1,693,965 | -$96,182 | -5.37% | |
| Jane Street Group, Llc | 0.00% | 45,010 | $1,641,965 | $1,553,745 | -$88,220 | -5.37% | |
| Perennial Investment Advisors, Llc | 0.10% | 43,000 | $1,568,667 | $1,484,360 | -$84,307 | -5.37% | |
| Trek Financial, Llc | 0.07% | 40,589 | $1,464,861 | $1,401,132 | -$63,729 | -4.35% | |
| Rfg Advisory, Llc | 0.02% | 36,317 | $1,324,844 | $1,253,663 | -$71,181 | -5.37% | |
| Arax Advisory Partners | 0.01% | 34,961 | $1,275,385 | $1,206,854 | -$68,531 | -5.37% | |
| Img Wealth Management, Inc. | 0.61% | 32,884 | $1,186,795 | $1,135,156 | -$51,639 | -4.35% | |
| Susquehanna International Group, Llp | 0.00% | 30,544 | $1,114,245 | $1,054,379 | -$59,866 | -5.37% | |
| Beacon Financial Group | 0.09% | 27,145 | $979,663 | $937,045 | -$42,618 | -4.35% | |
| Red Reef Advisors Llc | 0.86% | 25,551 | $932,100 | $882,021 | -$50,079 | -5.37% |
Frequently asked questions about QFLR
Who are the largest institutional holders of QFLR?
The largest institutional holders of QFLR reported in the latest SEC Form 13F filings include Lpl Financial Llc, Cofg Advisors, Llc, Commonwealth Equity Services, Llc, Envestnet Asset Management Inc, and Liberty Atlantic Advisors Llc. InsiderSet ranks institutional holders by their latest reported QFLR position.
What is QFLR institutional ownership?
This page tracks QFLR positions reported by institutional investment managers through SEC Form 13F. INNOVATOR NASDAQ-100 MF ETF (QFLR) institutional ownership on InsiderSet reflects disclosed 13F holdings among the managers we analyze, not every shareholder of the stock.
How many institutions own QFLR?
InsiderSet currently tracks 101 institutional managers reporting QFLR holdings in the latest available 13F data. This count reflects institutions included in the SEC Form 13F filings analyzed by InsiderSet and should not be interpreted as the total number of QFLR shareholders.
How much QFLR stock do institutions own?
Institutional investment managers disclosed approximately $366.65M in QFLR holdings for Q2 2026. This figure is reported 13F value as of the filing period, not necessarily today's market value.
When was QFLR institutional ownership last updated?
The latest QFLR institutional ownership data on InsiderSet is based on SEC Form 13F filings for the quarter ended June 30, 2026. Form 13F filings are generally reported after the quarter ends, so the holdings shown represent the latest publicly disclosed positions rather than real-time institutional holdings.
Are institutional QFLR holdings real-time?
No. Form 13F data is not real-time. It represents positions reported by institutional investment managers as of the end of the reporting quarter. An institution may have changed its QFLR position after the reporting date.
Are institutions buying or selling QFLR?
Institutional buying and selling can be analyzed by comparing QFLR positions across consecutive 13F reporting periods. InsiderSet's QFLR Ownership Changes page shows institutions that increased, reduced, initiated, or exited positions based on reported 13F holdings. View QFLR ownership changes.
How has QFLR institutional ownership changed over time?
InsiderSet tracks QFLR institutional holdings across multiple 13F reporting periods, allowing investors to compare institutional holder counts, reported value, and reported shares over time.