VANGUARD CONSUMER DISCRE ETF (VCR) Institutional Shareholders
VANGUARD CONSUMER DISCRE ETF (VCR) is currently reported in institutional portfolios tracked by InsiderSet based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026. The institutional investors covered on this page collectively reported approximately $2.46B in VCR holdings during the latest filing period.
Bank Of America Corp is currently the largest disclosed institutional shareholder of VCR tracked by InsiderSet, reporting ownership valued at approximately $558.20M in its March 31, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $626.63M, representing an estimated gain of +12.26% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 57% of the total disclosed VCR value among the investors covered in this analysis. Major shareholders include Bank Of America Corp, Morgan Stanley, Pgim Custom Harvest Llc, and several other long-term asset managers with concentrated positions in VANGUARD CONSUMER DISCRE ETF (VCR).
This page ranks the largest institutional VCR shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
558
Total Reported Value
$2.46B
Largest Holder
Bank Of America Corp
Largest Position
$558.20M
Insider Transactions (90d)
0
Latest Filing Quarter
Q2 2026
New Institutional Positions
38
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Bank Of America Corp | 0.04% | 1,554,750 | $558,201,725 | $626,626,440 | +$68,424,715 | +12.26% | |
| Morgan Stanley | 0.01% | 416,557 | $149,557,247 | $167,889,133 | +$18,331,886 | +12.26% | |
| Pgim Custom Harvest Llc | 2.22% | 396,125 | $142,220,705 | $159,654,220 | +$17,433,515 | +12.26% | |
| Ubs Group Ag | 0.02% | 340,941 | $122,408,047 | $137,412,861 | +$15,004,814 | +12.26% | |
| Wells Fargo & Company/Mn | 0.02% | 338,459 | $121,516,825 | $136,412,515 | +$14,895,690 | +12.26% | |
| Lpl Financial Llc | 0.02% | 203,108 | $80,554,497 | $81,860,648 | +$1,306,151 | +1.62% | |
| Beacon Capital Management, Inc. | 3.76% | 186,007 | $66,782,241 | $74,968,261 | +$8,186,020 | +12.26% | |
| Northwestern Mutual Wealth Management Co | 0.04% | 183,464 | $65,869,438 | $73,943,331 | +$8,073,893 | +12.26% | |
| Raymond James Financial Inc | 0.01% | 133,127 | $47,796,426 | $53,655,506 | +$5,859,080 | +12.26% | |
| Envestnet Asset Management Inc | 0.01% | 119,582 | $47,427,244 | $48,196,329 | +$769,085 | +1.62% | |
| Stifel Financial Corp | 0.04% | 112,994 | $40,569,806 | $45,541,102 | +$4,971,296 | +12.25% | |
| Lido Advisors, Llc | 0.13% | 89,614 | $35,542,223 | $36,118,027 | +$575,804 | +1.62% | |
| Auto-Owners Insurance Co | 0.72% | 80,700 | $31,998,357 | $32,525,328 | +$526,971 | +1.65% | |
| Rockefeller Capital Management L.P. | 0.06% | 87,975 | $31,585,964 | $35,457,444 | +$3,871,480 | +12.26% | |
| Kcm Investment Advisors Llc | 1.03% | 86,486 | $31,051,216 | $34,857,317 | +$3,806,101 | +12.26% | |
| Ameriprise Financial Inc | 0.01% | 77,920 | $27,991,045 | $31,404,877 | +$3,413,832 | +12.20% | |
| Royal Bank Of Canada | 0.00% | 68,075 | $24,440,000 | $27,436,948 | +$2,996,948 | +12.26% | |
| Exchange Traded Concepts, Llc | 0.11% | 54,248 | $21,515,299 | $21,864,114 | +$348,815 | +1.62% | |
| Two Sigma Investments, Lp | 0.02% | 56,180 | $20,170,305 | $22,642,787 | +$2,472,482 | +12.26% | |
| M&T Bank Corp | 0.06% | 49,801 | $19,751,813 | $20,071,795 | +$319,982 | +1.62% | |
| Cetera Investment Advisers | 0.02% | 51,321 | $18,425,608 | $20,684,416 | +$2,258,808 | +12.26% | |
| Pnc Financial Services Group, Inc. | 0.01% | 46,195 | $18,321,229 | $18,618,433 | +$297,204 | +1.62% | |
| Ameritas Advisory Services, Llc | 0.67% | 48,418 | $17,383,564 | $19,514,391 | +$2,130,827 | +12.26% | |
| Empower Advisory Group, Llc | 0.04% | 47,216 | $16,952,104 | $19,029,937 | +$2,077,833 | +12.26% | |
| Mercer Global Advisors Inc | 0.02% | 46,624 | $16,739,277 | $18,791,337 | +$2,052,060 | +12.26% | |
| Adaptive Financial Consulting, Llc | 5.35% | 38,530 | $15,281,336 | $15,529,131 | +$247,795 | +1.62% | |
| Assetmark, Inc | 0.03% | 37,305 | $14,795,657 | $15,035,407 | +$239,750 | +1.62% | |
| Mariner, Llc | 0.02% | 39,966 | $14,348,860 | $16,107,897 | +$1,759,037 | +12.26% | |
| Spire Wealth Management | 0.43% | 36,002 | $14,281,066 | $14,510,246 | +$229,180 | +1.60% | |
| Osaic Holdings, Inc. | 0.02% | 39,479 | $14,187,393 | $15,911,616 | +$1,724,223 | +12.15% | |
| Stratos Wealth Partners, Ltd. | 0.16% | 38,069 | $13,668,163 | $15,343,330 | +$1,675,167 | +12.26% | |
| Trust Co Of Oklahoma | 3.23% | 31,726 | $12,582,849 | $12,786,847 | +$203,998 | +1.62% | |
| Commonwealth Equity Services, Llc | 0.02% | 31,351 | $12,434,197 | $12,635,707 | +$201,510 | +1.62% | |
| Hobart Private Capital, Llc | 2.05% | 30,183 | $11,970,887 | $12,164,956 | +$194,069 | +1.62% | |
| Massmutual Private Wealth & Trust, Fsb | 0.29% | 28,470 | $11,291,487 | $11,474,549 | +$183,062 | +1.62% | |
| Strengthening Families & Communities, Llc | 2.48% | 27,656 | $9,929,241 | $11,146,474 | +$1,217,233 | +12.26% | |
| Gibraltar Capital Management, Inc. | 1.53% | 25,005 | $9,917,233 | $10,078,015 | +$160,782 | +1.62% | |
| Hightower Advisors, Llc | 0.01% | 23,716 | $9,405,953 | $9,558,497 | +$152,544 | +1.62% | |
| Bailard, Inc. | 0.19% | 23,585 | $9,354,047 | $9,505,698 | +$151,651 | +1.62% | |
| Truist Financial Corp | 0.01% | 23,431 | $9,293,026 | $9,443,630 | +$150,604 | +1.62% | |
| Southern Capital Services Inc | 5.09% | 22,845 | $9,060,392 | $9,207,449 | +$147,057 | +1.62% | |
| Westside Investment Management, Inc. | 1.12% | 21,481 | $8,519,721 | $8,657,702 | +$137,981 | +1.62% | |
| Junk Investment Group, Llc | 3.67% | 20,915 | $8,294,938 | $8,429,582 | +$134,644 | +1.62% | |
| Founders Grove Wealth Partners, Llc | 1.61% | 20,368 | $8,078,152 | $8,209,119 | +$130,967 | +1.62% | |
| Altura Wealth Advisors Inc. | 2.62% | 19,595 | $7,771,721 | $7,897,569 | +$125,848 | +1.62% | |
| Financial Freedom, Llc | 3.28% | 18,014 | $7,144,501 | $7,260,363 | +$115,862 | +1.62% | |
| Corient Private Wealth Llc | 0.01% | 19,030 | $6,681,925 | $7,669,851 | +$987,926 | +14.79% | |
| Concurrent Investment Advisors, Llc | 0.06% | 16,298 | $6,464,067 | $6,568,746 | +$104,679 | +1.62% | |
| Mml Investors Services, Llc | 0.01% | 16,064 | $6,371,027 | $6,474,435 | +$103,408 | +1.62% | |
| Apollon Financial, Llc | 0.74% | 15,702 | $6,227,708 | $6,328,534 | +$100,826 | +1.62% |
Frequently asked questions about VCR
Who owns the most VCR stock?
The largest holders of VCR are typically major institutional investors such as asset managers and hedge funds reporting on Form 13F. The table above ranks tracked superinvestors by reported position size using the latest available filings for VANGUARD CONSUMER DISCRE ETF (VCR).
Is VCR widely held by superinvestors?
Many widely followed stocks like VCR appear across numerous superinvestor portfolios because of liquidity, index inclusion, and fundamentals. The holder count and table above show how broadly VCR is represented among the institutional managers we track.
What do “Current Estimated Value”, “Gain/loss Since Filing”, and “Estimated Portfolio Performance” mean?
Current Estimated Value is reported share quantity from the latest 13F times our most recent split-adjusted U.S. session close. Gain/loss Since Filing is that estimate minus the reported 13F dollar value; Estimated Portfolio Performance is that difference as a percent of the reported value. Green means the estimate is above the filing value; red means below (not purchase cost). If many filers share the same implied filing price per share, the performance % may match across rows. These are not official fund marks or live quotes.