HARLEY-DAVIDSON INC (HOG) Institutional Ownership
HOG is currently held by 3 institutional investors tracked by InsiderSet, with a combined reported market value of approximately $232.40M based on the latest available SEC Form 13F filings for the quarter ended March 31, 2026.
The largest disclosed holder is Donald Smith & Co., which reported ownership valued at approximately $202.54M in its March 31, 2026 13F filing. Based on current market prices and the latest disclosed share count, Donald Smith & Co.'s HOG position is now estimated to be worth approximately $256.23M, representing an estimated gain of +26.51% since the filing period.
Major shareholders tracked on this page include Donald Smith & Co., Third Avenue Management, Mairs & Power Growth Fund, and other prominent asset managers. Collectively, these investors account for approximately 100% of the total disclosed value among the investors covered in this analysis.
This page tracks institutional ownership trends, hedge fund exposure, portfolio concentration, historical 13F filings, and estimated holding performance to help investors analyze smart money sentiment toward HARLEY-DAVIDSON INC (HOG).
Institutional Ownership Trend
| Portfolio quarter | Institutional holders | Total reported value | Total shares |
|---|---|---|---|
| Q1 2026 | 3 | $232,399,459 | 11,493,544 |
| Q4 2025 | 3 | $193,727,787 | 9,454,748 |
| Q3 2025 | 3 | $201,315,993 | 7,215,627 |
| Q2 2025 | 3 | $131,680,802 | 5,579,695 |
| Q1 2025 | 1 | $86,094,824 | 3,409,696 |
| Q4 2024 | 3 | $59,834,534 | 1,985,879 |
| Q3 2024 | 2 | $13,539,442 | 351,400 |
| Q2 2024 | 2 | $2,946,087 | 87,838 |
| Q1 2024 | 3 | $4,407,927 | 100,776 |
| Q4 2023 | 2 | $3,802,072 | 103,205 |
| Q3 2023 | 2 | $3,283,023 | 99,305 |
| Q2 2023 | 3 | $18,181,666 | 523,271 |
Related HOG Institutional Insights:
- HOG Institutional Ownership & Insiders Activity
- HOG Institutional Ownership & 13F Activity
- HOG Top Institutional Shareholders
- HOG Institutional Buying Activity
- HOG Institutional Selling Activity
- Consumer Cyclical Sector Institutional Ownership
- Consumer Cyclical Sector Portfolio Overlap
- Institutional Portfolio Overlap & Shared Holdings
- Most Bought Consumer Cyclical Stocks By Institutional Investors
- Most Sold Consumer Cyclical Stocks By Institutional Investors
- HOG Insider Trading & SEC Form 4 Activity
- Top Institutional Investor Stock Rankings