HOG Institutional Ownership & Shareholders
HARLEY-DAVIDSON INC (HOG) is currently held by 424 institutional investors tracked by InsiderSet, with a combined reported market value of approximately $2.63B based on the latest available SEC Form 13F filings for the quarter ended June 30, 2026.
Blackrock, Inc. is currently the largest disclosed institutional shareholder of HOG tracked by InsiderSet, reporting ownership valued at approximately $249.39M in its June 30, 2026 SEC Form 13F filing. Based on current market prices and the latest disclosed share count, the position is now estimated to be worth approximately $337.18M, representing an estimated gain of +35.20% since the filing period.
The top 10 institutional shareholders tracked on this page collectively account for approximately 54% of the total disclosed HOG value among the investors covered in this analysis. Major shareholders include Blackrock, Inc., Donald Smith & Co., Dimensional Fund Advisors Lp, and several other long-term asset managers with concentrated positions in HARLEY-DAVIDSON INC (HOG).
This page ranks the largest institutional HOG shareholders using publicly disclosed SEC Form 13F data, including reported values, estimated current holding values, portfolio allocation percentages, ownership concentration metrics, and historical holding changes across major hedge funds and investment firms.
Institutional Holders
424
Total Reported Value
$2.63B
Largest Holder
Blackrock, Inc.
Largest Position
$249.39M
Insider Transactions (90d)
5
Latest Filing Quarter
Q2 2026
New Institutional Positions
78
Funds Exiting Positions
0
| Name | Investor/Manager | Portfolio % | Quantity | Reported Balance | Current Estimated Value | Gain/loss Since Filing | Estimated Portfolio Performance |
|---|---|---|---|---|---|---|---|
| Blackrock, Inc. | 0.00% | 10,196,018 | $249,394,608 | $337,182,315 | +$87,787,707 | +35.20% | |
| Donald Smith & Co. | Donald G. Smith | 4.02% | 9,279,072 | $226,966,101 | $306,858,911 | +$79,892,810 | +35.20% |
| Dimensional Fund Advisors Lp | 0.03% | 5,968,319 | $145,983,542 | $197,372,309 | +$51,388,767 | +35.20% | |
| Vanguard Portfolio Management Llc | 0.01% | 5,625,072 | $137,589,261 | $186,021,131 | +$48,431,870 | +35.20% | |
| American Century Companies Inc | 0.06% | 5,351,228 | $130,891,036 | $176,965,110 | +$46,074,074 | +35.20% | |
| Lsv Asset Management | 0.23% | 5,081,044 | $124,282,000 | $168,030,125 | +$43,748,125 | +35.20% | |
| Vanguard Capital Management Llc | 0.00% | 4,747,108 | $116,114,262 | $156,986,862 | +$40,872,600 | +35.20% | |
| Fifthdelta Ltd | 12.54% | 4,372,149 | $106,942,765 | $144,586,967 | +$37,644,202 | +35.20% | |
| State Street Corp | 0.00% | 4,236,174 | $103,616,816 | $140,090,274 | +$36,473,458 | +35.20% | |
| Geode Capital Management, Llc | 0.00% | 2,995,865 | $73,289,861 | $99,073,256 | +$25,783,395 | +35.18% | |
| Aqr Capital Management Llc | 0.02% | 2,615,019 | $63,832,620 | $86,478,678 | +$22,646,058 | +35.48% | |
| D. E. Shaw & Co., Inc. | 0.03% | 2,273,686 | $55,614,360 | $75,190,796 | +$19,576,436 | +35.20% | |
| Jane Street Group, Llc | 0.03% | 2,106,977 | $51,536,657 | $69,677,729 | +$18,141,072 | +35.20% | |
| Gate City Capital Management, Llc | 12.51% | 1,972,970 | $48,258,846 | $65,246,118 | +$16,987,272 | +35.20% | |
| Ubs Group Ag | 0.01% | 1,946,037 | $47,600,064 | $64,355,444 | +$16,755,380 | +35.20% | |
| Two Sigma Investments, Lp | 0.03% | 1,858,544 | $45,459,986 | $61,462,050 | +$16,002,064 | +35.20% | |
| Bank Of America Corp | 0.00% | 1,842,376 | $45,064,514 | $60,927,374 | +$15,862,860 | +35.20% | |
| Morgan Stanley | 0.00% | 1,836,693 | $44,925,533 | $60,739,438 | +$15,813,905 | +35.20% | |
| Third Avenue Management | Marty Whitman | 5.79% | 1,480,880 | $36,222,325 | $48,972,702 | +$12,750,377 | +35.20% |
| Invesco Ltd. | 0.00% | 1,380,067 | $33,756,439 | $45,638,816 | +$11,882,377 | +35.20% | |
| Aegis Financial Corp | 5.29% | 1,369,000 | $33,485,740 | $45,272,830 | +$11,787,090 | +35.20% | |
| Northern Trust Corp | 0.00% | 1,366,085 | $33,414,438 | $45,176,431 | +$11,761,993 | +35.20% | |
| Gotham Asset Management, Llc | 0.08% | 1,334,328 | $32,637,663 | $44,126,227 | +$11,488,564 | +35.20% | |
| Pine Valley Investments Ltd Liability Co | 1.38% | 1,327,218 | $32,463,747 | $43,891,099 | +$11,427,352 | +35.20% | |
| Charles Schwab Investment Management Inc | 0.00% | 1,252,213 | $30,629,130 | $41,410,684 | +$10,781,554 | +35.20% | |
| Trexquant Investment Lp | 0.18% | 1,204,180 | $29,454,243 | $39,822,233 | +$10,367,990 | +35.20% | |
| Bank Of New York Mellon Corp | 0.00% | 1,158,910 | $28,346,934 | $38,325,154 | +$9,978,220 | +35.20% | |
| Goldman Sachs Group Inc | 0.00% | 1,122,571 | $27,458,102 | $37,123,423 | +$9,665,321 | +35.20% | |
| Rwc Asset Management Llp | 0.72% | 789,678 | $19,291,834 | $26,114,651 | +$6,822,817 | +35.37% | |
| Quantinno Capital Management Lp | 0.02% | 759,898 | $18,587,106 | $25,129,827 | +$6,542,721 | +35.20% | |
| Bridgeway Capital Management, Llc | 0.30% | 702,109 | $17,173,586 | $23,218,745 | +$6,045,159 | +35.20% | |
| Vanguard Fiduciary Trust Co | 0.00% | 696,571 | $17,038,127 | $23,035,603 | +$5,997,476 | +35.20% | |
| Empowered Funds, Llc | 0.09% | 669,269 | $16,370,319 | $22,132,726 | +$5,762,407 | +35.20% | |
| First Trust Advisors Lp | 0.01% | 642,954 | $15,726,654 | $21,262,489 | +$5,535,835 | +35.20% | |
| Millennium Management Llc | 0.01% | 616,757 | $15,085,876 | $20,396,154 | +$5,310,278 | +35.20% | |
| Hotchkis & Wiley Capital Management Llc | 0.03% | 436,423 | $10,674,907 | $14,432,509 | +$3,757,602 | +35.20% | |
| Jpmorgan Chase & Co | 0.00% | 434,131 | $10,632,198 | $14,356,712 | +$3,724,514 | +35.03% | |
| Rvw Wealth, Llc | 0.61% | 386,789 | $9,449,255 | $12,791,112 | +$3,341,857 | +35.37% | |
| Algert Global Llc | 0.11% | 366,620 | $8,967,525 | $12,124,123 | +$3,156,598 | +35.20% | |
| Nuveen, Llc | 0.00% | 359,179 | $8,785,516 | $11,878,050 | +$3,092,534 | +35.20% | |
| Ubs Am, A Distinct Business Unit Of Ubs Asset Management Americas Llc | 0.00% | 406,862 | $8,226,751 | $13,454,926 | +$5,228,175 | +63.55% | |
| Capital Fund Management S.A. | 0.06% | 333,169 | $8,149,313 | $11,017,899 | +$2,868,586 | +35.20% | |
| Rhumbline Advisers | 0.01% | 329,241 | $8,053,201 | $10,888,000 | +$2,834,799 | +35.20% | |
| Towle & Co | 2.31% | 278,861 | $6,820,940 | $9,221,933 | +$2,400,993 | +35.20% | |
| Sei Investments Co | 0.01% | 278,716 | $6,816,696 | $9,217,138 | +$2,400,442 | +35.21% | |
| Pdt Partners, Llc | 0.34% | 267,478 | $6,542,512 | $8,845,497 | +$2,302,985 | +35.20% | |
| Alliancebernstein L.P. | 0.00% | 320,511 | $6,480,732 | $10,599,299 | +$4,118,567 | +63.55% | |
| Bessemer Group Inc | 0.01% | 264,037 | $6,459,000 | $8,731,704 | +$2,272,704 | +35.19% | |
| Jacobs Levy Equity Management, Inc | 0.02% | 262,803 | $6,428,161 | $8,690,895 | +$2,262,734 | +35.20% | |
| Victory Capital Management Inc | 0.00% | 245,567 | $6,006,569 | $8,120,901 | +$2,114,332 | +35.20% |
Frequently asked questions about HOG
Who are the largest institutional holders of HOG?
The largest institutional holders of HOG reported in the latest SEC Form 13F filings include Blackrock, Inc., Donald Smith & Co., Dimensional Fund Advisors Lp, Vanguard Portfolio Management Llc, and American Century Companies Inc. InsiderSet ranks institutional holders by their latest reported HOG position.
What is HOG institutional ownership?
This page tracks HOG positions reported by institutional investment managers through SEC Form 13F. HARLEY-DAVIDSON INC (HOG) institutional ownership on InsiderSet reflects disclosed 13F holdings among the managers we analyze, not every shareholder of the stock.
How many institutions own HOG?
InsiderSet currently tracks 424 institutional managers reporting HOG holdings in the latest available 13F data. This count reflects institutions included in the SEC Form 13F filings analyzed by InsiderSet and should not be interpreted as the total number of HOG shareholders.
How much HOG stock do institutions own?
Institutional investment managers disclosed approximately $2.63B in HOG holdings for Q2 2026. This figure is reported 13F value as of the filing period, not necessarily today's market value.
When was HOG institutional ownership last updated?
The latest HOG institutional ownership data on InsiderSet is based on SEC Form 13F filings for the quarter ended June 30, 2026. Form 13F filings are generally reported after the quarter ends, so the holdings shown represent the latest publicly disclosed positions rather than real-time institutional holdings.
Are institutional HOG holdings real-time?
No. Form 13F data is not real-time. It represents positions reported by institutional investment managers as of the end of the reporting quarter. An institution may have changed its HOG position after the reporting date.
Are institutions buying or selling HOG?
Institutional buying and selling can be analyzed by comparing HOG positions across consecutive 13F reporting periods. InsiderSet's HOG Ownership Changes page shows institutions that increased, reduced, initiated, or exited positions based on reported 13F holdings. View HOG ownership changes.
How has HOG institutional ownership changed over time?
InsiderSet tracks HOG institutional holdings across multiple 13F reporting periods, allowing investors to compare institutional holder counts, reported value, and reported shares over time.