HARLEY-DAVIDSON INC (HOG) Institutional Ownership Changes & 13F Activity

HARLEY-DAVIDSON INC (HOG). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Citadel Advisors Llc, Invesco Ltd., Jane Street Group, Llc, Two Sigma Investments, Lp, and D. E. Shaw & Co., Inc..

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
Envestnet Asset Management IncBuy+10,399+44.9%33,576$821.27KQ2 2026Sep 23, 2026
State Street CorpBuy+440,901+11.6%4,236,174$103.62MQ2 2026Sep 22, 2026
Manufacturers Life Insurance Company, TheBuy+14,959+18.9%93,935$2.30MQ2 2026Sep 09, 2026
Integrated Wealth Concepts LlcBuy+9,881—9,881$241.69KQ2 2026Sep 09, 2026
Citadel Advisors LlcSell-1,478,151-97.6%36,278$887.36KQ2 2026Sep 02, 2026
Cornerstone Financial Management LlcBuy+43+165.4%69$1.69KQ2 2026Aug 28, 2026
Corient Private Wealth LlcBuy+12,098+76.9%27,833$680.81KQ2 2026Aug 27, 2026
California State Teachers Retirement SystemBuy+5,524+4.5%129,281$3.16MQ2 2026Aug 24, 2026
Mercer Global Advisors IncBuy+25,029+102.9%49,342$1.21MQ2 2026Aug 19, 2026
Beacon Pointe Advisors, LlcBuy+9,699—9,699$237.23KQ2 2026Aug 18, 2026
Twin Lakes Capital Management, LlcBuy+27+0.7%3,785$92.59KQ2 2026Aug 18, 2026
Empowered Funds, LlcBuy+204,184+43.9%669,269$16.37MQ2 2026Aug 17, 2026
Redwood Investment Management, LlcBuy+90,891—90,891$2.22MQ2 2026Aug 17, 2026
Jefferies Financial Group Inc.Buy+17,182+73.5%40,546$991.75KQ2 2026Aug 17, 2026
Capstone Investment Advisors, LlcBuy+12,332—12,332$301.64KQ2 2026Aug 17, 2026
Transamerica Financial Advisors, LlcBuy+215+377.2%272$6.65KQ2 2026Aug 17, 2026
Invesco Ltd.Buy+1,380,067—1,380,067$33.76MQ2 2026Aug 14, 2026
Jane Street Group, LlcBuy+1,271,639+152.2%2,106,977$51.54MQ2 2026Aug 14, 2026
Two Sigma Investments, LpSell-1,183,906-38.9%1,858,544$45.46MQ2 2026Aug 14, 2026
D. E. Shaw & Co., Inc.Buy+1,130,141+98.8%2,273,686$55.61MQ2 2026Aug 14, 2026
Aqr Capital Management LlcBuy+1,021,890+64.1%2,615,019$63.83MQ2 2026Aug 14, 2026
Goldman Sachs Group IncBuy+867,852+340.7%1,122,571$27.46MQ2 2026Aug 14, 2026
Millennium Management LlcSell-693,867-52.9%616,757$15.09MQ2 2026Aug 14, 2026
Trexquant Investment LpBuy+645,165+115.4%1,204,180$29.45MQ2 2026Aug 14, 2026
Susquehanna International Group, LlpSell-410,037-64.8%222,300$5.44MQ2 2026Aug 14, 2026
Squarepoint Ops LlcSell-310,067-62.6%184,863$4.52MQ2 2026Aug 14, 2026
Gate City Capital Management, LlcSell-296,446-13.1%1,972,970$48.26MQ2 2026Aug 14, 2026
Charles Schwab Investment Management IncBuy+234,053+23.0%1,252,213$30.63MQ2 2026Aug 14, 2026
Alliancebernstein L.P.Buy+193,358+152.1%320,511$6.48MQ2 2026Aug 14, 2026
Ameriprise Financial IncBuy+160,461—160,461$3.92MQ2 2026Aug 14, 2026
Showing 30 of 386

Frequently asked questions about HOG activity

  • Which institutional owners are buying HOG?

    Institutional owners buying HOG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in HOG activity?

    "Buy" means an investor increased their reported position in HOG compared to the prior reporting period. This reflects growing exposure to HARLEY-DAVIDSON INC (HOG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in HOG increasing?

    Institutional interest in HOG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

HOG Institutional Ownership Changes and 13F Activity Q2 2026 | InsiderSet