SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity

SERVICENOW INC (NOW). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings. This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Polen Capital Management, Akre Capital Management, Tiger Global Management, Vulcan Value Partners, and Renaissance Technologies LLC.

Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q1 2026Polen Capital ManagementBuy1,588,6657,269,453$760,021,232
Q1 2026Akre Capital ManagementBuy1,096,0991,096,099$114,597,150
Q1 2026Tiger Global ManagementSell-626,8901,500,000$156,825,000
Q1 2026Vulcan Value PartnersBuy533,817533,817$55,810,567
Q1 2026Renaissance Technologies LLCSell-125,9591,206,018$126,089,212
Q1 2026Torray FundBuy14,22554,854$5,734,986
Q1 2026Sequoia Financial AdvisorsBuy7,83343,742$4,573,232
Q1 2026Hillman Value FundBuy3,0233,377$353,065
Q4 2025Polen Capital ManagementBuy4,556,7125,680,788$870,239,781
Q4 2025Tiger Global ManagementBuy1,826,8902,126,890$325,818,279
Q4 2025Parnassus Endeavor FundBuy1,666,6802,304,946$353,094,678
Q4 2025Renaissance Technologies LLCBuy1,059,6761,331,977$204,045,529
Q4 2025Torray FundBuy32,34540,629$6,223,957
Q4 2025Sequoia Financial AdvisorsBuy29,38035,909$5,500,915
Q3 2025Polen Capital ManagementSell-52,8191,124,076$1,034,464,284
Q3 2025Parnassus Endeavor FundBuy1,272638,266$587,383,435
Q3 2025Torray FundSell-2838,284$7,623,600
Q3 2025Sequoia Financial AdvisorsBuy46,529$6,008,133
Q2 2025Tiger Global ManagementSell-279,655300,000$308,424,000
Q2 2025Polen Capital ManagementBuy227,1671,176,895$1,209,941,837
Q2 2025Parnassus Endeavor FundSell-15,914636,994$654,880,792
Q2 2025Sequoia Financial AdvisorsSell-5,1316,525$6,708,113
Q2 2025Torray FundBuy5358,567$8,807,561
Q1 2025Polen Capital ManagementSell-684,867949,728$756,116,174
Q1 2025Parnassus Endeavor FundBuy652,409652,908$519,806,176
Q1 2025Renaissance Technologies LLCBuy219,201272,301$216,789,833
Q1 2025Sequoia Financial AdvisorsSell-9,59311,656$9,279,918
Q1 2025Torray FundSell-1438,032$6,394,596
Q4 2024Polen Capital ManagementSell-589,1491,634,595$1,732,867,253
Q4 2024Sequoia Financial AdvisorsSell-1,30621,249$22,526,746

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

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