SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity

SERVICENOW INC (NOW). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Citadel Advisors Llc, Cantor Fitzgerald, L. P., State Street Corp, Groupe La Francaise, and Allianz Asset Management Gmbh.

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
State Street CorpBuy+979,726+2.0%49,038,218$4.87BQ2 2026Sep 22, 2026
Andra Ap-FondenSell-97,180-48.1%104,700$10.39MQ2 2026Sep 22, 2026
Silicon Valley Capital PartnersSell-91,312-53.9%78,024$7.75MQ2 2026Sep 21, 2026
Anchor Investment Management, LlcSell-980-57.7%718$71.28KQ2 2026Sep 15, 2026
Talon Private Wealth, LlcSell-5,142-64.9%2,785$276.50KQ2 2026Sep 11, 2026
Manufacturers Life Insurance Company, TheSell-200,938-22.9%674,659$66.98MQ2 2026Sep 09, 2026
Integrated Wealth Concepts LlcBuy+10,498+6.3%177,812$17.65MQ2 2026Sep 09, 2026
Palogic Value Management, L.P.Buy+314+9.7%3,545$351.95KQ2 2026Sep 09, 2026
Parkside Financial Bank & TrustSell-773-15.9%4,099$406.95KQ2 2026Sep 04, 2026
Citadel Advisors LlcBuy+1,662,282+63.0%4,298,939$426.80MQ2 2026Sep 02, 2026
Allianz Asset Management GmbhSell-443,223-50.6%432,649$42.95MQ2 2026Sep 02, 2026
Second Line Capital, LlcBuy+11,512+60.4%30,561$3.03MQ2 2026Sep 02, 2026
Brown, Lisle/Cummings, Inc.Buy+9+2.5%362$35.94KQ2 2026Sep 02, 2026
Cornerstone Financial Management LlcBuy+107+72.8%254$25.22KQ2 2026Aug 28, 2026
Corient Private Wealth LlcSell-91,386-7.3%1,157,170$114.88MQ2 2026Aug 27, 2026
Brown Financial AdvisorsBuy+1,821+18.0%11,937$1.19MQ2 2026Aug 26, 2026
Groupe La FrancaiseBuy+569,605—569,605$56.58MQ2 2026Aug 25, 2026
California State Teachers Retirement SystemBuy+23,598+1.5%1,556,165$154.50MQ2 2026Aug 24, 2026
Vancity Investment Management LtdSell-10,701-6.1%166,167$16.50MQ2 2026Aug 24, 2026
Cyber Hornet Etfs LlcSell-45-1.6%2,809$278.88KQ2 2026Aug 24, 2026
Assenagon Asset Management S.A.Buy+423,517+30.5%1,811,760$179.87MQ2 2026Aug 21, 2026
Forefront Wealth Partners, LlcBuy+524+7.8%7,230$717.79KQ2 2026Aug 20, 2026
Rehmann Capital Advisory GroupSell-196-5.8%3,159$314.32KQ2 2026Aug 20, 2026
Cantor Fitzgerald, L. P.Buy+1,223,476+205.5%1,818,953$180.59MQ2 2026Aug 19, 2026
Stock Yards Bank & Trust CoBuy+45,231+26.5%215,699$21.41MQ2 2026Aug 19, 2026
Mercer Global Advisors IncSell-21,547-12.1%156,061$15.49MQ2 2026Aug 19, 2026
Kingsview Wealth Management, LlcBuy+14,651+66.6%36,656$3.64MQ2 2026Aug 19, 2026
Sustainable Insight Capital Management, LlcBuy+3,255—3,255$323.16KQ2 2026Aug 19, 2026
Archer Investment CorpBuy+475+26.8%2,250$223.38KQ2 2026Aug 19, 2026
Field & Main BankBuy+170+2.3%7,620$756.51KQ2 2026Aug 19, 2026
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Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

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