PROCTER & GAMBLE CO/THE (PG) Institutional Buying Activity
Institutional investors tracked by InsiderSet increased exposure to PROCTER & GAMBLE CO/THE (PG) during the quarter ended March 31, 2026 through a combination of new purchases and expanded existing positions disclosed in SEC Form 13F filings.
The largest institutional buyer of PG during the latest reporting period was Matrix Advisors Value Fund, which increased its reported PG position by approximately $7.04M based on quarter-end filing values. Several additional hedge funds and long-term asset managers also reported meaningful increases in PG exposure during the quarter.
Institutional buying activity can provide insight into investor conviction, sector allocation trends, and smart money positioning toward PROCTER & GAMBLE CO/THE (PG). InsiderSet tracks quarterly accumulation trends, new institutional positions, ownership increases, and estimated performance of newly disclosed holdings using SEC filing data and recent market prices.
The investors highlighted on this page collectively added approximately $19.81M in reported PG exposure during the latest filing period, reflecting continued institutional interest in PROCTER & GAMBLE CO/THE's growth initiatives and strategic positioning.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2026 | Matrix Advisors Value Fund | Buy | 48,717 | 50,911 | $7,353,606 |
| Q1 2026 | Parnassus Endeavor Fund | Buy | 42,902 | 2,646,954 | $382,326,036 |
| Q1 2026 | Mairs & Power Growth Fund | Buy | 27,144 | 243,410 | $35,158,089 |
| Q1 2026 | Yacktman Asset Management | Buy | 12,778 | 1,931,131 | $278,932,562 |
| Q1 2026 | Sequoia Financial Advisors | Buy | 5,613 | 336,021 | $48,534,838 |
Frequently asked questions about PG activity
Which institutional owners are buying PG?
Institutional owners buying PG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in PG activity?
"Buy" means an investor increased their reported position in PG compared to the prior reporting period. This reflects growing exposure to PROCTER & GAMBLE CO/THE (PG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in PG increasing?
Institutional interest in PG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.