INNOVATOR NASDAQ-100 MF ETF (QFLR) Institutional Ownership Changes & 13F Activity

INNOVATOR NASDAQ-100 MF ETF (QFLR). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Vanweelden Wealth Management, Llc, Hfg Wealth Management, Llc, Susquehanna International Group, Llp, Osaic Holdings, Inc., and Newedge Advisors, Llc.

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
Atx Financial Planning, LlcSell-5,909-1.9%306,223$11.17MQ2 2026Aug 20, 2026
Kingsview Wealth Management, LlcBuy+1,921+15.0%14,708$536.55KQ2 2026Aug 19, 2026
Equitable Holdings, Inc.Buy+22,993+88.2%49,072$1.79MQ2 2026Aug 17, 2026
Centaurus Financial, Inc.Sell-74-2.1%3,415$125.00KQ2 2026Aug 17, 2026
Susquehanna International Group, LlpSell-163,890-84.3%30,544$1.11MQ2 2026Aug 14, 2026
Osaic Holdings, Inc.Buy+81,896+27.0%385,161$14.05MQ2 2026Aug 14, 2026
Iht Wealth Management, LlcSell-33,802-33.5%67,148$2.45MQ2 2026Aug 14, 2026
Jane Street Group, LlcBuy+20,850+86.3%45,010$1.64MQ2 2026Aug 14, 2026
Foundations Investment Advisors, LlcBuy+6,019+84.4%13,153$479.82KQ2 2026Aug 14, 2026
Perennial Investment Advisors, LlcBuy+4,350+11.3%43,000$1.57MQ2 2026Aug 14, 2026
Cofg Advisors, LlcBuy+2,351+0.3%779,910$28.45MQ2 2026Aug 14, 2026
World Investment AdvisorsSell-1,112-11.1%8,903$302.63KQ2 2026Aug 14, 2026
Ameriflex Group, Inc.Buy+500500$18.24KQ2 2026Aug 14, 2026
Hfg Wealth Management, LlcSell-227,567-56.1%177,791$6.49MQ2 2026Aug 13, 2026
Snowden Capital Advisors LlcBuy+14,925+7.8%207,157$7.56MQ2 2026Aug 13, 2026
Delta Investment Management, LlcBuy+14,080+15.5%105,096$3.83MQ2 2026Aug 13, 2026
Rockefeller Capital Management L.P.Buy+3,559+6.0%62,586$2.28MQ2 2026Aug 13, 2026
Compass Capital CorpBuy+1,860+2.8%68,580$2.44MQ2 2026Aug 13, 2026
Steward Partners Investment Advisory, LlcBuy+920+6.8%14,396$525.17KQ2 2026Aug 13, 2026
Trek Financial, LlcSell-858-2.1%40,766$1.49MQ2 2026Aug 13, 2026
Quantinno Capital Management LpSell-760-4.1%17,989$656.24KQ2 2026Aug 13, 2026
Vanweelden Wealth Management, LlcBuy+297,056+173.0%468,773$17.10MQ2 2026Aug 12, 2026
Newedge Advisors, LlcBuy+61,581+295.3%82,437$3.01MQ2 2026Aug 12, 2026
Cetera Investment AdvisersBuy+26,190+8.4%339,507$12.39MQ2 2026Aug 12, 2026
Aptus Capital Advisors, LlcSell-8,817-65.2%4,713$171.93KQ2 2026Aug 12, 2026
Harbour Investments, Inc.Sell-3,544-12.5%24,862$906.97KQ2 2026Aug 12, 2026
Advisory Services Network, LlcSell-31-0.4%8,803$321.13KQ2 2026Aug 12, 2026
Stratos Wealth Partners, Ltd.Sell-9,955-47.6%10,945$399.27KQ2 2026Aug 11, 2026
Core Wealth Advisors, Inc.Buy+6,390+43.2%21,177$772.54KQ2 2026Aug 11, 2026
Rothschild Wealth LlcSell-1,396-2.5%54,927$2.00MQ2 2026Aug 11, 2026
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Frequently asked questions about QFLR activity

  • Which institutional owners are buying QFLR?

    Institutional owners buying QFLR include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in QFLR activity?

    "Buy" means an investor increased their reported position in QFLR compared to the prior reporting period. This reflects growing exposure to INNOVATOR NASDAQ-100 MF ETF (QFLR) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in QFLR increasing?

    Institutional interest in QFLR can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.