INNOVATOR NASDAQ-100 MF ETF (QFLR) Institutional Ownership Changes & 13F Activity
INNOVATOR NASDAQ-100 MF ETF (QFLR). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Vanweelden Wealth Management, Llc, Hfg Wealth Management, Llc, Susquehanna International Group, Llp, Osaic Holdings, Inc., and Newedge Advisors, Llc.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Atx Financial Planning, Llc | Sell | -5,909 | -1.9% | 306,223 | $11.17M | Q2 2026 | Aug 20, 2026 |
| Kingsview Wealth Management, Llc | Buy | +1,921 | +15.0% | 14,708 | $536.55K | Q2 2026 | Aug 19, 2026 |
| Equitable Holdings, Inc. | Buy | +22,993 | +88.2% | 49,072 | $1.79M | Q2 2026 | Aug 17, 2026 |
| Centaurus Financial, Inc. | Sell | -74 | -2.1% | 3,415 | $125.00K | Q2 2026 | Aug 17, 2026 |
| Susquehanna International Group, Llp | Sell | -163,890 | -84.3% | 30,544 | $1.11M | Q2 2026 | Aug 14, 2026 |
| Osaic Holdings, Inc. | Buy | +81,896 | +27.0% | 385,161 | $14.05M | Q2 2026 | Aug 14, 2026 |
| Iht Wealth Management, Llc | Sell | -33,802 | -33.5% | 67,148 | $2.45M | Q2 2026 | Aug 14, 2026 |
| Jane Street Group, Llc | Buy | +20,850 | +86.3% | 45,010 | $1.64M | Q2 2026 | Aug 14, 2026 |
| Foundations Investment Advisors, Llc | Buy | +6,019 | +84.4% | 13,153 | $479.82K | Q2 2026 | Aug 14, 2026 |
| Perennial Investment Advisors, Llc | Buy | +4,350 | +11.3% | 43,000 | $1.57M | Q2 2026 | Aug 14, 2026 |
| Cofg Advisors, Llc | Buy | +2,351 | +0.3% | 779,910 | $28.45M | Q2 2026 | Aug 14, 2026 |
| World Investment Advisors | Sell | -1,112 | -11.1% | 8,903 | $302.63K | Q2 2026 | Aug 14, 2026 |
| Ameriflex Group, Inc. | Buy | +500 | — | 500 | $18.24K | Q2 2026 | Aug 14, 2026 |
| Hfg Wealth Management, Llc | Sell | -227,567 | -56.1% | 177,791 | $6.49M | Q2 2026 | Aug 13, 2026 |
| Snowden Capital Advisors Llc | Buy | +14,925 | +7.8% | 207,157 | $7.56M | Q2 2026 | Aug 13, 2026 |
| Delta Investment Management, Llc | Buy | +14,080 | +15.5% | 105,096 | $3.83M | Q2 2026 | Aug 13, 2026 |
| Rockefeller Capital Management L.P. | Buy | +3,559 | +6.0% | 62,586 | $2.28M | Q2 2026 | Aug 13, 2026 |
| Compass Capital Corp | Buy | +1,860 | +2.8% | 68,580 | $2.44M | Q2 2026 | Aug 13, 2026 |
| Steward Partners Investment Advisory, Llc | Buy | +920 | +6.8% | 14,396 | $525.17K | Q2 2026 | Aug 13, 2026 |
| Trek Financial, Llc | Sell | -858 | -2.1% | 40,766 | $1.49M | Q2 2026 | Aug 13, 2026 |
| Quantinno Capital Management Lp | Sell | -760 | -4.1% | 17,989 | $656.24K | Q2 2026 | Aug 13, 2026 |
| Vanweelden Wealth Management, Llc | Buy | +297,056 | +173.0% | 468,773 | $17.10M | Q2 2026 | Aug 12, 2026 |
| Newedge Advisors, Llc | Buy | +61,581 | +295.3% | 82,437 | $3.01M | Q2 2026 | Aug 12, 2026 |
| Cetera Investment Advisers | Buy | +26,190 | +8.4% | 339,507 | $12.39M | Q2 2026 | Aug 12, 2026 |
| Aptus Capital Advisors, Llc | Sell | -8,817 | -65.2% | 4,713 | $171.93K | Q2 2026 | Aug 12, 2026 |
| Harbour Investments, Inc. | Sell | -3,544 | -12.5% | 24,862 | $906.97K | Q2 2026 | Aug 12, 2026 |
| Advisory Services Network, Llc | Sell | -31 | -0.4% | 8,803 | $321.13K | Q2 2026 | Aug 12, 2026 |
| Stratos Wealth Partners, Ltd. | Sell | -9,955 | -47.6% | 10,945 | $399.27K | Q2 2026 | Aug 11, 2026 |
| Core Wealth Advisors, Inc. | Buy | +6,390 | +43.2% | 21,177 | $772.54K | Q2 2026 | Aug 11, 2026 |
| Rothschild Wealth Llc | Sell | -1,396 | -2.5% | 54,927 | $2.00M | Q2 2026 | Aug 11, 2026 |
Frequently asked questions about QFLR activity
Which institutional owners are buying QFLR?
Institutional owners buying QFLR include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in QFLR activity?
"Buy" means an investor increased their reported position in QFLR compared to the prior reporting period. This reflects growing exposure to INNOVATOR NASDAQ-100 MF ETF (QFLR) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in QFLR increasing?
Institutional interest in QFLR can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.