ULTA BEAUTY INC (ULTA) Institutional Buying Activity
Institutional investors tracked by InsiderSet increased exposure to ULTA BEAUTY INC (ULTA) during the quarter ended March 31, 2026 through a combination of new purchases and expanded existing positions disclosed in SEC Form 13F filings.
The largest institutional buyer of ULTA during the latest reporting period was Sequoia Financial Advisors, which increased its reported ULTA position by approximately $61,687.217 based on quarter-end filing values. Several additional hedge funds and long-term asset managers also reported meaningful increases in ULTA exposure during the quarter.
Institutional buying activity can provide insight into investor conviction, sector allocation trends, and smart money positioning toward ULTA BEAUTY INC (ULTA). InsiderSet tracks quarterly accumulation trends, new institutional positions, ownership increases, and estimated performance of newly disclosed holdings using SEC filing data and recent market prices.
The investors highlighted on this page collectively added approximately $61,687.217 in reported ULTA exposure during the latest filing period, reflecting continued institutional interest in ULTA BEAUTY INC's growth initiatives and strategic positioning.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2026 | Sequoia Financial Advisors | Buy | 118 | 3,203 | $1,674,442 |
Frequently asked questions about ULTA activity
Which institutional owners are buying ULTA?
Institutional owners buying ULTA include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in ULTA activity?
"Buy" means an investor increased their reported position in ULTA compared to the prior reporting period. This reflects growing exposure to ULTA BEAUTY INC (ULTA) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in ULTA increasing?
Institutional interest in ULTA can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.