VANGUARD CONSUMER DISCRE ETF (VCR) Institutional Ownership Changes & 13F Activity

VANGUARD CONSUMER DISCRE ETF (VCR). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Foundations Investment Advisors, Llc, Bank Of America Corp, Ameriprise Financial Inc, Two Sigma Investments, Lp, and Ameritas Advisory Services, Llc.

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
Anchor Investment Management, LlcBuy+459+4.3%11,259$4.47MQ2 2026Sep 15, 2026
Integrated Wealth Concepts LlcSell-60-0.9%6,874$2.73MQ2 2026Sep 09, 2026
Citadel Advisors LlcBuy+1,6691,669$661.94KQ2 2026Sep 02, 2026
Corient Private Wealth LlcBuy+110+0.6%19,140$7.59MQ2 2026Aug 27, 2026
Mercer Global Advisors IncSell-4,177-9.0%42,447$16.83MQ2 2026Aug 19, 2026
Wilson & Boucher Capital Management, LlcSell-80-6.2%1,219$483.47KQ2 2026Aug 19, 2026
Kingsview Wealth Management, LlcBuy+58+5.7%1,081$428.80KQ2 2026Aug 19, 2026
Beacon Pointe Advisors, LlcSell-89-3.7%2,341$928.28KQ2 2026Aug 18, 2026
Wny Asset Management, LlcBuy+1,8021,802$714.67KQ2 2026Aug 17, 2026
Empowered Funds, LlcBuy+583583$231.22KQ2 2026Aug 17, 2026
Jacobs Equity LlcBuy+377+11.7%3,599$1.43MQ2 2026Aug 17, 2026
Caitlin John, LlcBuy+175+250.0%245$97.31KQ2 2026Aug 17, 2026
Centaurus Financial, Inc.Sell-153-4.8%3,011$1.19MQ2 2026Aug 17, 2026
United Capital Financial Advisors, LlcSell-91-1.0%8,770$3.48MQ2 2026Aug 17, 2026
Equitable Holdings, Inc.Sell-51-2.8%1,802$714.56KQ2 2026Aug 17, 2026
Fsa Advisors, Inc.Sell-35-3.6%924$366.47KQ2 2026Aug 17, 2026
Foundations Investment Advisors, LlcBuy+160,121+13839.3%161,278$63.96MQ2 2026Aug 14, 2026
Bank Of America CorpBuy+88,865+5.7%1,643,615$651.87MQ2 2026Aug 14, 2026
Ameriprise Financial IncBuy+75,92675,926$30.12MQ2 2026Aug 14, 2026
Two Sigma Investments, LpSell-49,080-87.4%7,100$2.82MQ2 2026Aug 14, 2026
Ameritas Advisory Services, LlcBuy+22,027+45.5%70,445$27.94MQ2 2026Aug 14, 2026
Wells Fargo & Company/MnSell-15,360-4.5%323,099$128.14MQ2 2026Aug 14, 2026
Raymond James Financial IncBuy+10,717+8.1%143,844$57.05MQ2 2026Aug 14, 2026
Royal Bank Of CanadaBuy+9,336+13.7%77,411$30.70MQ2 2026Aug 14, 2026
Susquehanna International Group, LlpBuy+5,986+54.4%16,985$6.74MQ2 2026Aug 14, 2026
Tradewinds, Llc.Buy+3,9273,927$1.05MQ2 2026Aug 14, 2026
Kcm Investment Advisors LlcBuy+3,213+3.7%89,699$35.58MQ2 2026Aug 14, 2026
Hall Capital Management Co IncSell-2,521-68.7%1,147$454.91KQ2 2026Aug 14, 2026
Jones Financial Companies LllpBuy+1,936+11.9%18,250$7.10MQ2 2026Aug 14, 2026
Cerity Partners LlcSell-1,825-37.1%3,098$1.23MQ2 2026Aug 14, 2026
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Frequently asked questions about VCR activity

  • Which institutional owners are buying VCR?

    Institutional owners buying VCR include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in VCR activity?

    "Buy" means an investor increased their reported position in VCR compared to the prior reporting period. This reflects growing exposure to VANGUARD CONSUMER DISCRE ETF (VCR) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in VCR increasing?

    Institutional interest in VCR can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.