VANGUARD CONSUMER DISCRE ETF (VCR) Institutional Ownership Changes & 13F Activity
VANGUARD CONSUMER DISCRE ETF (VCR). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Foundations Investment Advisors, Llc, Bank Of America Corp, Ameriprise Financial Inc, Two Sigma Investments, Lp, and Ameritas Advisory Services, Llc.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Anchor Investment Management, Llc | Buy | +459 | +4.3% | 11,259 | $4.47M | Q2 2026 | Sep 15, 2026 |
| Integrated Wealth Concepts Llc | Sell | -60 | -0.9% | 6,874 | $2.73M | Q2 2026 | Sep 09, 2026 |
| Citadel Advisors Llc | Buy | +1,669 | — | 1,669 | $661.94K | Q2 2026 | Sep 02, 2026 |
| Corient Private Wealth Llc | Buy | +110 | +0.6% | 19,140 | $7.59M | Q2 2026 | Aug 27, 2026 |
| Mercer Global Advisors Inc | Sell | -4,177 | -9.0% | 42,447 | $16.83M | Q2 2026 | Aug 19, 2026 |
| Wilson & Boucher Capital Management, Llc | Sell | -80 | -6.2% | 1,219 | $483.47K | Q2 2026 | Aug 19, 2026 |
| Kingsview Wealth Management, Llc | Buy | +58 | +5.7% | 1,081 | $428.80K | Q2 2026 | Aug 19, 2026 |
| Beacon Pointe Advisors, Llc | Sell | -89 | -3.7% | 2,341 | $928.28K | Q2 2026 | Aug 18, 2026 |
| Wny Asset Management, Llc | Buy | +1,802 | — | 1,802 | $714.67K | Q2 2026 | Aug 17, 2026 |
| Empowered Funds, Llc | Buy | +583 | — | 583 | $231.22K | Q2 2026 | Aug 17, 2026 |
| Jacobs Equity Llc | Buy | +377 | +11.7% | 3,599 | $1.43M | Q2 2026 | Aug 17, 2026 |
| Caitlin John, Llc | Buy | +175 | +250.0% | 245 | $97.31K | Q2 2026 | Aug 17, 2026 |
| Centaurus Financial, Inc. | Sell | -153 | -4.8% | 3,011 | $1.19M | Q2 2026 | Aug 17, 2026 |
| United Capital Financial Advisors, Llc | Sell | -91 | -1.0% | 8,770 | $3.48M | Q2 2026 | Aug 17, 2026 |
| Equitable Holdings, Inc. | Sell | -51 | -2.8% | 1,802 | $714.56K | Q2 2026 | Aug 17, 2026 |
| Fsa Advisors, Inc. | Sell | -35 | -3.6% | 924 | $366.47K | Q2 2026 | Aug 17, 2026 |
| Foundations Investment Advisors, Llc | Buy | +160,121 | +13839.3% | 161,278 | $63.96M | Q2 2026 | Aug 14, 2026 |
| Bank Of America Corp | Buy | +88,865 | +5.7% | 1,643,615 | $651.87M | Q2 2026 | Aug 14, 2026 |
| Ameriprise Financial Inc | Buy | +75,926 | — | 75,926 | $30.12M | Q2 2026 | Aug 14, 2026 |
| Two Sigma Investments, Lp | Sell | -49,080 | -87.4% | 7,100 | $2.82M | Q2 2026 | Aug 14, 2026 |
| Ameritas Advisory Services, Llc | Buy | +22,027 | +45.5% | 70,445 | $27.94M | Q2 2026 | Aug 14, 2026 |
| Wells Fargo & Company/Mn | Sell | -15,360 | -4.5% | 323,099 | $128.14M | Q2 2026 | Aug 14, 2026 |
| Raymond James Financial Inc | Buy | +10,717 | +8.1% | 143,844 | $57.05M | Q2 2026 | Aug 14, 2026 |
| Royal Bank Of Canada | Buy | +9,336 | +13.7% | 77,411 | $30.70M | Q2 2026 | Aug 14, 2026 |
| Susquehanna International Group, Llp | Buy | +5,986 | +54.4% | 16,985 | $6.74M | Q2 2026 | Aug 14, 2026 |
| Tradewinds, Llc. | Buy | +3,927 | — | 3,927 | $1.05M | Q2 2026 | Aug 14, 2026 |
| Kcm Investment Advisors Llc | Buy | +3,213 | +3.7% | 89,699 | $35.58M | Q2 2026 | Aug 14, 2026 |
| Hall Capital Management Co Inc | Sell | -2,521 | -68.7% | 1,147 | $454.91K | Q2 2026 | Aug 14, 2026 |
| Jones Financial Companies Lllp | Buy | +1,936 | +11.9% | 18,250 | $7.10M | Q2 2026 | Aug 14, 2026 |
| Cerity Partners Llc | Sell | -1,825 | -37.1% | 3,098 | $1.23M | Q2 2026 | Aug 14, 2026 |
Frequently asked questions about VCR activity
Which institutional owners are buying VCR?
Institutional owners buying VCR include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in VCR activity?
"Buy" means an investor increased their reported position in VCR compared to the prior reporting period. This reflects growing exposure to VANGUARD CONSUMER DISCRE ETF (VCR) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in VCR increasing?
Institutional interest in VCR can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.