VANGUARD S&P 500 GROWTH ETF (VOOG) Institutional Ownership Changes & 13F Activity
VANGUARD S&P 500 GROWTH ETF (VOOG). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Bank Of America Corp, Envestnet Asset Management Inc, Ameriprise Financial Inc, Wells Fargo & Company/Mn, and Raymond James Financial Inc.
| Institution | Type | Change in shares | Change Position % | Shares | Reported stock balance | Portfolio quarter | Filing date |
|---|---|---|---|---|---|---|---|
| Envestnet Asset Management Inc | Buy | +2,190,751 | +544.1% | 2,593,425 | $214.27M | Q2 2026 | Sep 23, 2026 |
| Silicon Valley Capital Partners | Buy | +4,082 | +500.9% | 4,897 | $404.62K | Q2 2026 | Sep 21, 2026 |
| Reynders Mcveigh Capital Management, Llc | Buy | +3,780 | +500.0% | 4,536 | $375.00 | Q2 2026 | Sep 15, 2026 |
| Anchor Investment Management, Llc | Buy | +747 | +498.0% | 897 | $74.14K | Q2 2026 | Sep 15, 2026 |
| Cherry Tree Wealth Management, Llc | Buy | +619 | +451.8% | 756 | $62.46K | Q2 2026 | Sep 15, 2026 |
| Integrated Wealth Concepts Llc | Buy | +32,524 | +696.7% | 37,192 | $3.07M | Q2 2026 | Sep 09, 2026 |
| Citadel Advisors Llc | Buy | +4,367 | — | 4,367 | $360.80K | Q2 2026 | Sep 02, 2026 |
| Alternative Investment Advisors, Llc. | Buy | +2,580 | — | 2,580 | $213.16K | Q2 2026 | Aug 31, 2026 |
| Corient Private Wealth Llc | Buy | +867,521 | +406.6% | 1,080,873 | $89.30M | Q2 2026 | Aug 27, 2026 |
| Clifford Swan Investment Counsel Llc | Buy | +2,830 | +484.6% | 3,414 | $282.06K | Q2 2026 | Aug 20, 2026 |
| Kingsview Wealth Management, Llc | Buy | +51,130 | +2915.1% | 52,884 | $4.37M | Q2 2026 | Aug 19, 2026 |
| Mercer Global Advisors Inc | Buy | +35,394 | +443.2% | 43,380 | $3.58M | Q2 2026 | Aug 19, 2026 |
| Archer Investment Corp | Buy | +10,601 | +500.0% | 12,721 | $1.05M | Q2 2026 | Aug 19, 2026 |
| Beacon Pointe Advisors, Llc | Buy | +61,069 | +523.4% | 72,736 | $6.01M | Q2 2026 | Aug 18, 2026 |
| North Star Asset Management Inc | Buy | +3,160 | +582.0% | 3,703 | $305.97K | Q2 2026 | Aug 18, 2026 |
| Jdm Financial Group Llc | Buy | +912 | — | 912 | $75.39K | Q2 2026 | Aug 18, 2026 |
| Orion Capital Management Llc | Buy | +406 | — | 406 | $33.54K | Q2 2026 | Aug 18, 2026 |
| Equitable Holdings, Inc. | Buy | +759,005 | +645.4% | 876,607 | $72.43M | Q2 2026 | Aug 17, 2026 |
| Centaurus Financial, Inc. | Buy | +18,273 | +530.7% | 21,716 | $1.79M | Q2 2026 | Aug 17, 2026 |
| United Capital Financial Advisors, Llc | Buy | +4,699 | +465.7% | 5,708 | $472.27K | Q2 2026 | Aug 17, 2026 |
| Fsa Advisors, Inc. | Buy | +3,193 | — | 3,193 | $263.78K | Q2 2026 | Aug 17, 2026 |
| Pure Financial Advisors, Llc | Buy | +2,567 | — | 2,567 | $212.08K | Q2 2026 | Aug 17, 2026 |
| Transamerica Financial Advisors, Llc | Buy | +408 | — | 408 | $33.74K | Q2 2026 | Aug 17, 2026 |
| Strive Financial Group ,Llc | Buy | +291 | +373.1% | 369 | $30.49K | Q2 2026 | Aug 17, 2026 |
| Caitlin John, Llc | Buy | +251 | +275.8% | 342 | $28.26K | Q2 2026 | Aug 17, 2026 |
| Bank Of America Corp | Buy | +3,987,647 | +608.0% | 4,643,540 | $383.65M | Q2 2026 | Aug 14, 2026 |
| Ameriprise Financial Inc | Buy | +1,888,763 | — | 1,888,763 | $156.35M | Q2 2026 | Aug 14, 2026 |
| Wells Fargo & Company/Mn | Buy | +1,443,353 | +762.5% | 1,632,640 | $134.89M | Q2 2026 | Aug 14, 2026 |
| Raymond James Financial Inc | Buy | +1,212,452 | +518.1% | 1,446,481 | $119.51M | Q2 2026 | Aug 14, 2026 |
| Osaic Holdings, Inc. | Buy | +987,242 | +527.8% | 1,174,283 | $97.06M | Q2 2026 | Aug 14, 2026 |
Frequently asked questions about VOOG activity
Which institutional owners are buying VOOG?
Institutional owners buying VOOG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in VOOG activity?
"Buy" means an investor increased their reported position in VOOG compared to the prior reporting period. This reflects growing exposure to VANGUARD S&P 500 GROWTH ETF (VOOG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in VOOG increasing?
Institutional interest in VOOG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.