VANGUARD S&P 500 GROWTH ETF (VOOG) Institutional Ownership Changes & 13F Activity

VANGUARD S&P 500 GROWTH ETF (VOOG). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings (Q2 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions in the latest reporting period. Notable filers include Bank Of America Corp, Envestnet Asset Management Inc, Ameriprise Financial Inc, Wells Fargo & Company/Mn, and Raymond James Financial Inc.

InstitutionTypeChange in sharesChange Position %SharesReported stock balancePortfolio quarterFiling date
Envestnet Asset Management IncBuy+2,190,751+544.1%2,593,425$214.27MQ2 2026Sep 23, 2026
Silicon Valley Capital PartnersBuy+4,082+500.9%4,897$404.62KQ2 2026Sep 21, 2026
Reynders Mcveigh Capital Management, LlcBuy+3,780+500.0%4,536$375.00Q2 2026Sep 15, 2026
Anchor Investment Management, LlcBuy+747+498.0%897$74.14KQ2 2026Sep 15, 2026
Cherry Tree Wealth Management, LlcBuy+619+451.8%756$62.46KQ2 2026Sep 15, 2026
Integrated Wealth Concepts LlcBuy+32,524+696.7%37,192$3.07MQ2 2026Sep 09, 2026
Citadel Advisors LlcBuy+4,367—4,367$360.80KQ2 2026Sep 02, 2026
Alternative Investment Advisors, Llc.Buy+2,580—2,580$213.16KQ2 2026Aug 31, 2026
Corient Private Wealth LlcBuy+867,521+406.6%1,080,873$89.30MQ2 2026Aug 27, 2026
Clifford Swan Investment Counsel LlcBuy+2,830+484.6%3,414$282.06KQ2 2026Aug 20, 2026
Kingsview Wealth Management, LlcBuy+51,130+2915.1%52,884$4.37MQ2 2026Aug 19, 2026
Mercer Global Advisors IncBuy+35,394+443.2%43,380$3.58MQ2 2026Aug 19, 2026
Archer Investment CorpBuy+10,601+500.0%12,721$1.05MQ2 2026Aug 19, 2026
Beacon Pointe Advisors, LlcBuy+61,069+523.4%72,736$6.01MQ2 2026Aug 18, 2026
North Star Asset Management IncBuy+3,160+582.0%3,703$305.97KQ2 2026Aug 18, 2026
Jdm Financial Group LlcBuy+912—912$75.39KQ2 2026Aug 18, 2026
Orion Capital Management LlcBuy+406—406$33.54KQ2 2026Aug 18, 2026
Equitable Holdings, Inc.Buy+759,005+645.4%876,607$72.43MQ2 2026Aug 17, 2026
Centaurus Financial, Inc.Buy+18,273+530.7%21,716$1.79MQ2 2026Aug 17, 2026
United Capital Financial Advisors, LlcBuy+4,699+465.7%5,708$472.27KQ2 2026Aug 17, 2026
Fsa Advisors, Inc.Buy+3,193—3,193$263.78KQ2 2026Aug 17, 2026
Pure Financial Advisors, LlcBuy+2,567—2,567$212.08KQ2 2026Aug 17, 2026
Transamerica Financial Advisors, LlcBuy+408—408$33.74KQ2 2026Aug 17, 2026
Strive Financial Group ,LlcBuy+291+373.1%369$30.49KQ2 2026Aug 17, 2026
Caitlin John, LlcBuy+251+275.8%342$28.26KQ2 2026Aug 17, 2026
Bank Of America CorpBuy+3,987,647+608.0%4,643,540$383.65MQ2 2026Aug 14, 2026
Ameriprise Financial IncBuy+1,888,763—1,888,763$156.35MQ2 2026Aug 14, 2026
Wells Fargo & Company/MnBuy+1,443,353+762.5%1,632,640$134.89MQ2 2026Aug 14, 2026
Raymond James Financial IncBuy+1,212,452+518.1%1,446,481$119.51MQ2 2026Aug 14, 2026
Osaic Holdings, Inc.Buy+987,242+527.8%1,174,283$97.06MQ2 2026Aug 14, 2026
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Frequently asked questions about VOOG activity

  • Which institutional owners are buying VOOG?

    Institutional owners buying VOOG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in VOOG activity?

    "Buy" means an investor increased their reported position in VOOG compared to the prior reporting period. This reflects growing exposure to VANGUARD S&P 500 GROWTH ETF (VOOG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in VOOG increasing?

    Institutional interest in VOOG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.