VANGUARD S&P 500 ETF (VOO) Institutional Buying Activity
Institutional investors tracked by InsiderSet increased exposure to VANGUARD S&P 500 ETF (VOO) during the quarter ended March 31, 2026 through a combination of new purchases and expanded existing positions disclosed in SEC Form 13F filings.
The largest institutional buyer of VOO during the latest reporting period was Mairs & Power Growth Fund, which increased its reported VOO position by approximately $8.06M based on quarter-end filing values. Several additional hedge funds and long-term asset managers also reported meaningful increases in VOO exposure during the quarter.
Institutional buying activity can provide insight into investor conviction, sector allocation trends, and smart money positioning toward VANGUARD S&P 500 ETF (VOO). InsiderSet tracks quarterly accumulation trends, new institutional positions, ownership increases, and estimated performance of newly disclosed holdings using SEC filing data and recent market prices.
The investors highlighted on this page collectively added approximately $15.93M in reported VOO exposure during the latest filing period, reflecting continued institutional interest in VANGUARD S&P 500 ETF's growth initiatives and strategic positioning.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2026 | Mairs & Power Growth Fund | Buy | 13,480 | 14,866 | $8,883,452 |
| Q1 2026 | Sequoia Financial Advisors | Buy | 10,498 | 63,825 | $38,138,754 |
| Q1 2026 | Matrix Advisors Value Fund | Buy | 2,269 | 30,455 | $18,198,307 |
| Q1 2026 | Matrix Private Capital Group | Buy | 227 | 413 | $246,725 |
| Q1 2026 | Cullen Value Fund | Buy | 178 | 2,330 | $1,392,292 |
Frequently asked questions about VOO activity
Which institutional owners are buying VOO?
Institutional owners buying VOO include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in VOO activity?
"Buy" means an investor increased their reported position in VOO compared to the prior reporting period. This reflects growing exposure to VANGUARD S&P 500 ETF (VOO) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in VOO increasing?
Institutional interest in VOO can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.