Friday Financial Portfolio Stock Holdings

Friday Financial disclosed 108 stock positions valued at approximately $373.4 million in its latest SEC 13F filing. The largest holdings include ISHARES TR, SCHWAB STRATEGIC TR, and EA SERIES TRUST. The filing reflects positions held as of June 30, 2026 and was filed on July 9, 2026.

Report Period
June 30, 2026
No. of Stocks
108
Portfolio Value
$373.4M
Holdings by Sector
Friday Financial Portfolio Holdings in Q2 2026

108 holdings in the latest reporting period.

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CompanySymbolSectorPortfolio %SharesChange (Shares)Change %Value
ISHARES TRITOTOther23.00%523,396+58,792+12.65%$85,899,734
SCHWAB STRATEGIC TRSCHGOther6.95%756,729+126,739+20.12%$25,963,365
EA SERIES TRUSTBSVOOther6.24%810,376+39,431+5.11%$23,290,220
VANGUARD SCOTTSDALE FDSVGITOther4.44%282,864+58,861+26.28%$16,578,672
ISHARES TRIDEVOther4.00%167,276+20,610+14.05%$14,956,179
AMERICAN CENTY ETF TRAVDVOther3.64%130,837+13,142+11.17%$13,578,308
SCHWAB STRATEGIC TRSCHVOther3.57%388,248+73,888+23.50%$13,328,544
DIMENSIONAL ETF TRUSTDFSDOther3.51%274,581+54,710+24.88%$13,094,774
SCHWAB STRATEGIC TRSCHDOther3.17%363,808+32,399+9.78%$11,838,316
DIMENSIONAL ETF TRUSTDFEMOther3.12%297,223+27,141+10.05%$11,645,211
SPDR INDEX SHS FDSCWIOther2.86%265,560+2,944+1.12%$10,662,234
SCHWAB STRATEGIC TRSCHFOther2.52%342,615+143,386+71.97%$9,415,060
VANGUARD MALVERN FDSVTIPOther1.99%149,923+23,756+18.83%$7,442,180
APPLE INCAAPLTechnology1.70%20,403+2,162+11.85%$6,338,340
VANGUARD INDEX FDSVTIOther1.62%16,325-246-1.48%$6,033,813
VANGUARD SPECIALIZED FUNDSVIGOther1.34%20,981+2,068+10.93%$5,011,941
ISHARES TRIWFOther1.21%37,180+28,851+346.39%$4,511,793
AMERICAN CENTY ETF TRAVUVOther1.20%36,362+5,802+18.99%$4,478,035
DIMENSIONAL ETF TRUSTDUHPOther1.18%106,557+9,110+9.35%$4,422,100
SPDR SERIES TRUSTSPYVOther1.08%64,969+5,260+8.81%$4,015,084
UMB FINL CORPUMBFFinancial Services1.07%27,445+1,533+5.92%$4,007,073
DIMENSIONAL ETF TRUSTDIHPOther1.06%115,752+11,249+10.76%$3,948,291
VANGUARD STAR FDSVXUSOther1.03%45,529+672+1.50%$3,854,049
INVESCO QQQ TRQQQOther0.75%3,966+2,976+300.61%$2,813,245
SPDR SERIES TRUSTHYMBOther0.63%92,427+2,289+2.54%$2,335,630
ISHARES TRIWPOther0.51%13,546+2,255+19.97%$1,922,719
FIRST TR EXCH TRADED FD IIIFMBOther0.49%35,854+4,425+14.08%$1,838,593
AMERICAN CENTY ETF TRAVEMOther0.49%19,639+6,830+53.32%$1,818,375
SPDR SERIES TRUSTSLYGOther0.49%15,533+3,139+25.33%$1,812,701
TESLA INCTSLAConsumer Cyclical0.48%4,483-3-0.07%$1,806,201
DEERE & CODEIndustrials0.48%2,959--$1,786,003
VANGUARD INTL EQUITY INDEX FVWOOther0.47%29,898+784+2.69%$1,760,394
ISHARES BITCOIN TRUST ETFIBITOther0.46%47,634+1,346+2.91%$1,721,969
VANECK ETF TRUSTHYDOther0.45%32,984+6,523+24.65%$1,697,357
ISHARES INCIEMGOther0.45%21,106+42+0.20%$1,684,048
VANGUARD INDEX FDSVBROther0.44%6,815-2-0.03%$1,651,411
VANGUARD INDEX FDSVBKOther0.44%4,652+144+3.19%$1,647,785
ISHARES TRIVWOther0.44%12,042+298+2.54%$1,638,406
J P MORGAN EXCHANGE TRADED FJMUBOther0.41%30,248+10,814+55.64%$1,525,104
VANGUARD INDEX FDSVOTOther0.39%4,887+455+10.27%$1,469,619
VANGUARD INDEX FDSVOEOther0.37%6,865-45-0.65%$1,377,806
SPDR SERIES TRUSTMDYVOther0.35%13,915+7,868+130.11%$1,304,810
SPDR SERIES TRUSTSPTMOther0.34%14,090+1+0.01%$1,279,090
QUANTA SVCS INCPWRIndustrials0.32%1,819--$1,194,701
ISHARES TRIWSOther0.31%6,966+114+1.66%$1,154,475
DIMENSIONAL ETF TRUSTDFAEOther0.30%28,545+9,599+50.67%$1,105,262
ISHARES TRIWOOther0.29%2,804+826+41.76%$1,081,556
DIMENSIONAL ETF TRUSTDFSVOther0.28%26,941+10,914+68.10%$1,039,114
ISHARES TRMUBOther0.28%9,592+4,436+86.04%$1,028,646
VANGUARD INDEX FDSVOOOther0.27%1,477+1,477+100.00%$1,014,777
ISHARES TREEMOther0.26%14,791+62+0.42%$972,065
NVIDIA CORPORATIONNVDATechnology0.26%4,891+171+3.62%$963,257
JPMORGAN CHASE & COJPMFinancial Services0.25%2,741+361+15.17%$929,910
DIMENSIONAL ETF TRUSTDISVOther0.24%22,079-1-0.00%$902,369
WALMART INCWMTConsumer Defensive0.22%7,511+966+14.76%$837,777
WISDOMTREE TRDONOther0.22%14,350--$813,215
DIMENSIONAL ETF TRUSTDFNMOther0.22%16,717+2,911+21.09%$807,147
SPDR SERIES TRUSTSLYVOther0.20%6,977+1,421+25.58%$747,655
BROADCOM INCAVGOTechnology0.19%1,893+7+0.37%$701,887
ISHARES TRVLUEOther0.18%3,568--$684,592
J P MORGAN EXCHANGE TRADED FJPEFOther0.18%8,322+8,322+100.00%$668,969
PIMCO ETF TRMUNIOther0.17%12,474+2,196+21.37%$653,388
VANGUARD WORLD FDVGTOther0.17%5,512+4,823+700.00%$628,699
VANGUARD WHITEHALL FDSVYMIOther0.16%6,156+58+0.95%$615,408
ALPHABET INCGOOGCommunication Services0.16%1,675+40+2.45%$609,064
BERKSHIRE HATHAWAY INC DELBRK-BFinancial Services0.16%1,204--$606,816
ISHARES TREFVOther0.16%7,651--$597,696
INTERNATIONAL BUSINESS MACHSIBMTechnology0.16%1,903+35+1.87%$582,565
VANGUARD WHITEHALL FDSVYMOther0.15%3,499--$562,079
SANDISK CORPSNDKOther0.14%333+333+100.00%$538,694
WESTERN DIGITAL CORPWDCTechnology0.14%1,000+1,000+100.00%$532,100
ISHARES TRIWNOther0.14%2,405+213+9.72%$529,533
ISHARES TRIJKOther0.14%4,638--$528,022
ISHARES TRIQLTOther0.14%10,592--$523,986
AMAZON COM INCAMZNConsumer Cyclical0.14%2,064+186+9.90%$507,703
ALPS ETF TRIDOGOther0.13%11,444--$476,070
WISDOMTREE TRDGRWOther0.13%4,900--$472,066
MICROSOFT CORPMSFTTechnology0.12%1,127+183+19.39%$438,087
SPDR SERIES TRUSTMDYGOther0.10%3,428+3,428+100.00%$372,007
ISHARES TRIVEOther0.10%1,600--$369,248
CISCO SYS INCCSCOTechnology0.10%3,217-23-0.71%$359,628
VANGUARD WHITEHALL FDSVIGIOther0.10%3,753-1-0.03%$357,548
NEW YORK LIFE INVTS ACTIVE EMMITOther0.09%14,083--$342,639
STATE STR SPDR S&P MIDCAP 40MDYOther0.09%477+477+100.00%$328,233
PROCTER & GAMBLE COPGConsumer Defensive0.09%2,147+2,147+100.00%$327,954
ALPHABET INCGOOGLCommunication Services0.09%869+869+100.00%$318,949
WISDOMTREE TRDHSOther0.09%2,754--$318,446
DIMENSIONAL ETF TRUSTDFAUOther0.08%5,994--$309,950
SPDR SERIES TRUSTSDYOther0.08%1,902--$295,989
VANGUARD BD INDEX FDSBIVOther0.08%3,823+710+22.81%$290,930
J P MORGAN EXCHANGE TRADED FJPIBOther0.08%6,022+1,795+42.47%$290,200
CATERPILLAR INCCATIndustrials0.08%303-595-66.26%$284,856
JOHNSON & JOHNSONJNJHealthcare0.08%1,062+1,062+100.00%$283,898
GOLDMAN SACHS PHYSICAL GOLDAAAUOther0.07%6,678--$270,926
SCHWAB STRATEGIC TRSCHZOther0.07%11,513+11,513+100.00%$264,223
DISNEY WALT CODISCommunication Services0.07%2,661--$259,427
ADVANCED MICRO DEVICES INCAMDTechnology0.07%502+502+100.00%$259,087
ISHARES TRIJJOther0.07%1,724--$251,726
MORGAN STANLEYMSFinancial Services0.07%1,125+1,125+100.00%$249,795
COCA COLA COKOConsumer Defensive0.06%2,851+2,851+100.00%$239,627