SALESFORCE INC (CRM) Stock Institutional Trading Activity
SALESFORCE INC (CRM) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include ValueAct Holdings, Vulcan Value Partners, Cullen Value Fund, Mairs & Power Growth Fund, and Polen Capital Management. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.
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- SALESFORCE INC (CRM) stock institutional ownership
- SALESFORCE INC (CRM) stock insider trading activity
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| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2023 | Meritage Group | Buy | 12,587 | 2,406,388 | $480,748 |
| Q1 2023 | Vulcan Value Partners | Sell | -317,275 | 2,433,975 | $486,010 |
| Q1 2023 | Hillman Value Fund | Buy | 469 | 41,446 | $8,280,081 |
| Q1 2023 | Sequoia Financial Advisors | Buy | 7,038 | 76,799 | $15,342,985 |
| Q1 2023 | Greenlea Lane Capital Management | Sell | -94,810 | 119,595 | $23,892,689 |
| Q1 2023 | Appaloosa Management | Sell | -10,000 | 290,000 | $57,936,200 |
| Q1 2023 | Mairs & Power Growth Fund | Sell | -171,228 | 431,448 | $86,194,681 |
| Q1 2023 | Third Point | Sell | -100,000 | 800,000 | $159,824,000 |
| Q1 2023 | First Eagle U.S. Value | Buy | 1,719 | 1,988,338 | $397,230,166 |
| Q1 2023 | Lone Pine Capital | Buy | 1,486,293 | 2,035,296 | $406,611,435 |
| Q1 2023 | ValueAct Holdings | Buy | 2,926,088 | 3,486,309 | $696,494,812 |
| Q1 2023 | Parnassus Endeavor Fund | Sell | -32,542 | 5,985,678 | $1,195,818,751 |
| Q1 2023 | Polen Capital Management | Buy | 34,228 | 10,514,664 | $2,100,619,598 |
| Q4 2022 | Meritage Group | Buy | 579,871 | 2,393,801 | $317,394 |
| Q4 2022 | Vulcan Value Partners | Sell | -449,651 | 2,751,250 | $364,990 |
| Q4 2022 | Hillman Value Fund | Sell | -1,576 | 40,977 | $5,433,141 |
| Q4 2022 | Sequoia Financial Advisors | Buy | 4,706 | 69,761 | $9,249,664 |
| Q4 2022 | Greenlea Lane Capital Management | Sell | -96,050 | 214,405 | $28,427,959 |
| Q4 2022 | Appaloosa Management | Buy | 110,000 | 300,000 | $39,777,000 |
| Q4 2022 | RV Capital | Sell | -1,900 | 303,243 | $40,206,989 |
| Q4 2022 | Lone Pine Capital | Sell | -2,496,249 | 549,003 | $72,792,308 |
| Q4 2022 | ValueAct Holdings | Buy | 560,221 | 560,221 | $74,279,702 |
| Q4 2022 | Mairs & Power Growth Fund | Sell | -2,012 | 602,676 | $79,908,811 |
| Q4 2022 | First Eagle U.S. Value | Buy | 62,873 | 1,986,619 | $263,405,813 |
| Q4 2022 | Parnassus Endeavor Fund | Buy | 6,018,220 | 6,018,220 | $797,955,790 |
| Q4 2022 | Polen Capital Management | Sell | -577,251 | 10,480,436 | $1,389,601,020 |
| Q3 2022 | Akre Capital Management | Buy | 25,500 | 3,095,500 | $445,257 |
| Q3 2022 | Vulcan Value Partners | Sell | -111,435 | 3,200,901 | $460,418 |
| Q3 2022 | Hillman Value Fund | Buy | 311 | 42,553 | $6,120 |
| Q3 2022 | Sequoia Financial Advisors | Sell | -1,136 | 65,055 | $9,358 |
Frequently asked questions about CRM activity
Which institutional owners are buying CRM?
Institutional owners buying CRM include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in CRM activity?
"Buy" means an investor increased their reported position in CRM compared to the prior reporting period. This reflects growing exposure to SALESFORCE INC (CRM) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in CRM increasing?
Institutional interest in CRM can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.