SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity

SERVICENOW INC (NOW). Institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC Form 13F filings. This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Polen Capital Management, Akre Capital Management, Tiger Global Management, Vulcan Value Partners, and Renaissance Technologies LLC.

Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q1 2022Sequoia Financial AdvisorsBuy1,83620,039$11,159
Q1 2022Hillman Value FundBuy1401,003$558
Q4 2021Viking Global InvestorsSell-335,134224,261$145,570
Q4 2021Lone Pine CapitalSell-188,3552,005,586$1,301,846
Q4 2021Polen Capital ManagementBuy84,9623,152,215$2,046,134
Q4 2021Sequoia Financial AdvisorsBuy12,21518,203$11,816
Q4 2021Hillman Value FundSell-77863$560
Q3 2021Viking Global InvestorsSell-922,992559,395$348,095
Q3 2021Polen Capital ManagementSell-443,4433,067,253$1,908,660
Q3 2021Lone Pine CapitalSell-274,8572,193,941$1,365,224
Q3 2021Sequoia Financial AdvisorsSell-10,1435,988$3,726
Q3 2021Joho CapitalSell-4886,202$3,859
Q3 2021Hillman Value FundBuy434940$584
Q2 2021Lone Pine CapitalBuy990,0732,468,798$1,356,728
Q2 2021Viking Global InvestorsBuy579,8501,482,387$814,646
Q2 2021Polen Capital ManagementBuy156,1603,510,696$1,929,303
Q2 2021Tiger Global ManagementBuy50,2402,206,240$1,212,439
Q2 2021Fundsmith Investment ServicesBuy9,7839,783$5,376
Q2 2021Sequoia Financial AdvisorsBuy2,06516,131$8,865
Q2 2021Hillman Value FundBuy506506$278
Q1 2021Tiger Global ManagementBuy513,0002,156,000$1,078,237
Q1 2021Lone Pine CapitalBuy268,1391,478,725$739,525
Q1 2021Renaissance Technologies LLCSell-261,000110,300$55,162
Q1 2021Viking Global InvestorsBuy134,430902,537$451,368
Q1 2021Polen Capital ManagementBuy99,8063,354,536$1,677,637
Q1 2021Joho CapitalBuy1,0806,690$3,346
Q1 2021Sequoia Financial AdvisorsBuy42014,066$7,035
Q4 2020Lone Pine CapitalSell-560,3151,210,586$666,343
Q4 2020Tiger Global ManagementBuy154,1001,643,000$904,356
Q4 2020Viking Global InvestorsBuy99,614768,107$422,789

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

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