PROCTER & GAMBLE CO/THE (PG) Institutional Ownership Changes & 13F Activity
PROCTER & GAMBLE CO/THE (PG) institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC 13F filings (Q1 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Jensen Investment Management, Matrix Advisors Value Fund, Fundsmith, Parnassus Endeavor Fund, and Mairs & Power Growth Fund.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2025 | Matrix Advisors Value Fund | Buy | 310 | 2,495 | $425,243 |
| Q1 2025 | Dodge & Cox Stock Fund | Sell | -50 | 94,376 | $16,083,558 |
| Q4 2024 | Parnassus Endeavor Fund | Sell | -297,519 | 3,499,460 | $586,684,469 |
| Q4 2024 | AKO Capital | Buy | 114,397 | 1,172,423 | $196,557 |
| Q4 2024 | Jensen Investment Management | Sell | -113,876 | 1,729,493 | $289,949,501 |
| Q4 2024 | Renaissance Technologies LLC | Sell | -61,427 | 417,093 | $69,925,597 |
| Q4 2024 | Sequoia Financial Advisors | Buy | 26,338 | 292,620 | $49,057,772 |
| Q4 2024 | Yacktman Asset Management | Sell | -23,431 | 2,159,025 | $361,960,541 |
| Q4 2024 | Gardner Russo & Quinn | Sell | -7,523 | 23,754 | $3,982,358 |
| Q4 2024 | Fundsmith | Sell | -6,846 | 4,626,376 | $775,611,936 |
| Q4 2024 | Mairs & Power Growth Fund | Buy | 3,327 | 171,869 | $28,813,779 |
| Q4 2024 | Fundsmith Investment Services | Sell | -1,673 | 2,053,257 | $344,228,536 |
| Q4 2024 | Cullen Value Fund | Sell | -481 | 30,381 | $5,093,436 |
| Q4 2024 | Dodge & Cox Stock Fund | Sell | -302 | 94,426 | $15,830,519 |
| Q4 2024 | Matrix Advisors Value Fund | Buy | 2 | 2,185 | $366,315 |
| Q3 2024 | Yacktman Asset Management | Sell | -263,618 | 2,182,456 | $378,001,379 |
| Q3 2024 | Renaissance Technologies LLC | Sell | -195,209 | 478,520 | $82,879,769 |
| Q3 2024 | Jensen Investment Management | Sell | -140,294 | 1,843,369 | $319,271,511 |
| Q3 2024 | Fundsmith Investment Services | Buy | 29,372 | 2,054,930 | $355,913,876 |
| Q3 2024 | Fundsmith | Sell | -13,996 | 4,633,222 | $802,474,050 |
| Q3 2024 | Sequoia Financial Advisors | Buy | 13,981 | 266,282 | $46,120,003 |
| Q3 2024 | Mairs & Power Growth Fund | Sell | -13,052 | 168,542 | $29,191,413 |
| Q3 2024 | Parnassus Endeavor Fund | Sell | -6,740 | 3,796,979 | $657,636,763 |
| Q3 2024 | AKO Capital | Sell | -2,858 | 1,058,026 | $183,250 |
| Q3 2024 | Gardner Russo & Quinn | Sell | -729 | 31,277 | $5,417,176 |
| Q3 2024 | Dodge & Cox Stock Fund | Sell | -175 | 94,728 | $16,406,890 |
| Q3 2024 | Cullen Value Fund | Sell | -158 | 30,862 | $5,345,227 |
| Q3 2024 | Matrix Advisors Value Fund | Buy | 49 | 2,183 | $378,096 |
| Q2 2024 | Renaissance Technologies LLC | Sell | -552,861 | 673,729 | $111,111,387 |
| Q2 2024 | Jensen Investment Management | Sell | -351,525 | 1,983,663 | $327,145,702 |
Frequently asked questions about PG activity
Which institutional owners are buying PG?
Institutional owners buying PG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in PG activity?
"Buy" means an investor increased their reported position in PG compared to the prior reporting period. This reflects growing exposure to PROCTER & GAMBLE CO/THE (PG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in PG increasing?
Institutional interest in PG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.
Related PG insights
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