PROCTER & GAMBLE CO/THE (PG) Stock Institutional Trading Activity


PROCTER & GAMBLE CO/THE (PG) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Renaissance Technologies LLC, Fundsmith, Jensen Investment Management, Mairs & Power Growth Fund, and Yacktman Asset Management. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q1 2024Parnassus Endeavor FundSell-38,9813,844,268$623,732,483
Q1 2024Cullen Value FundBuy16533,017$5,301,604
Q1 2024Gardner Russo & QuinnSell-4,34532,325$5,244,731
Q1 2024Yacktman Asset ManagementSell-62,0942,461,850$399,435,162
Q1 2024Jensen Investment ManagementSell-14,7252,335,188$378,884,253
Q1 2024Fundsmith Investment ServicesBuy8,2731,870,158$303,433,136
Q1 2024FundsmithSell-40,8504,799,082$778,651,055
Q1 2024Dodge & Cox Stock FundSell-1,23595,803$15,544,037
Q4 2023AKO CapitalSell-135,981785,965$115,175
Q4 2023Renaissance Technologies LLCBuy1,489,1291,666,029$244,140
Q4 2023Matrix Advisors Value FundBuy792,344$343,490
Q4 2023Mairs & Power Growth FundSell-2,168132,336$19,392,466
Q4 2023Sequoia Financial AdvisorsBuy88,082148,589$21,774,282
Q4 2023Parnassus Endeavor FundSell-540,1893,883,249$569,051,308
Q4 2023Cullen Value FundBuy32,85232,852$4,814,169
Q4 2023Gardner Russo & QuinnSell-1436,670$5,373,622
Q4 2023Yacktman Asset ManagementSell-135,5722,523,944$369,858,754
Q4 2023Jensen Investment ManagementSell-52,1972,349,913$344,356,251
Q4 2023Fundsmith Investment ServicesBuy11,8671,861,885$272,840,628
Q4 2023FundsmithSell-6,6414,839,932$709,243,635
Q3 2023AKO CapitalSell-17,596921,946$134,475
Q3 2023Matrix Advisors Value FundSell-4812,265$330,373
Q3 2023Bill & Melinda Gates Foundation TrustSell-1,477,02522,975$3,351,134
Q3 2023Sequoia Financial AdvisorsSell-99260,507$8,825,558
Q3 2023Mairs & Power Growth FundSell-4,799134,504$19,618,702
Q3 2023Parnassus Endeavor FundSell-812,9114,423,438$645,202,667
Q3 2023Gardner Russo & QuinnSell-3936,684$5,350,728
Q3 2023Yacktman Asset ManagementSell-14,5332,659,516$387,917,004
Q3 2023Jensen Investment ManagementSell-63,4002,402,110$350,371,765
Q3 2023Fundsmith Investment ServicesBuy9141,850,018$269,843,625

Frequently asked questions about PG activity

  • Which institutional owners are buying PG?

    Institutional owners buying PG include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in PG activity?

    "Buy" means an investor increased their reported position in PG compared to the prior reporting period. This reflects growing exposure to PROCTER & GAMBLE CO/THE (PG) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in PG increasing?

    Institutional interest in PG can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.