ULTA BEAUTY INC (ULTA) Stock Institutional Trading Activity


ULTA BEAUTY INC (ULTA) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Mairs & Power Growth Fund, Sequoia Financial Advisors, Renaissance Technologies LLC, Hancock Classic Value, and Berkshire Hathaway. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q4 2023Renaissance Technologies LLCSell-38,799359,600$176,200
Q4 2023Hancock Classic ValueSell-16884$433,151
Q4 2023Sequoia Financial AdvisorsBuy3,2303,693$1,809,534
Q3 2023Renaissance Technologies LLCSell-200,301398,399$159,140
Q3 2023Parnassus Endeavor FundBuy38912$364,298
Q3 2023Hancock Classic ValueBuy900900$359,505
Q2 2023Sequoia Financial AdvisorsBuy15463$217,887
Q2 2023Renaissance Technologies LLCBuy193,300598,700$281,745
Q2 2023Parnassus Endeavor FundBuy874874$411,300
Q1 2023Renaissance Technologies LLCSell-59,400405,400$221,215
Q1 2023Sequoia Financial AdvisorsSell-162448$244,461
Q4 2022Renaissance Technologies LLCSell-125,700464,800$218,024
Q4 2022Sequoia Financial AdvisorsBuy610610$286,133
Q3 2022Renaissance Technologies LLCSell-110,900590,500$236,903
Q2 2022Renaissance Technologies LLCBuy692,100701,400$270,376
Q1 2022Renaissance Technologies LLCSell-24,1009,300$3,703
Q3 2021Renaissance Technologies LLCSell-202,20033,400$12,055
Q2 2021Turtle Creek Asset ManagementSell-1,3503,450$1,193
Q2 2021Renaissance Technologies LLCSell-33,000235,600$81,463
Q1 2021Turtle Creek Asset ManagementSell-1,0504,800$1,484
Q1 2021Renaissance Technologies LLCBuy247,800268,600$83,043
Q4 2020Turtle Creek Asset ManagementSell-2,4005,850$1,680
Q4 2020Renaissance Technologies LLCSell-121,00020,800$5,973
Q3 2020Turtle Creek Asset ManagementBuy8,2508,250$1,848
Q2 2020Renaissance Technologies LLCBuy128,000141,800$28,845
Q1 2020Renaissance Technologies LLCSell-31,20013,800$2,425
Q4 2019Renaissance Technologies LLCSell-284,10045,000$11,391
Q3 2019Wedgewood PartnersSell-66,934108,539$27,203
Q2 2019Renaissance Technologies LLCBuy159,000329,100$114,161
Q2 2019Wedgewood PartnersSell-35,301175,473$60,868

Frequently asked questions about ULTA activity

  • Which institutional owners are buying ULTA?

    Institutional owners buying ULTA include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in ULTA activity?

    "Buy" means an investor increased their reported position in ULTA compared to the prior reporting period. This reflects growing exposure to ULTA BEAUTY INC (ULTA) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in ULTA increasing?

    Institutional interest in ULTA can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.