ULTA BEAUTY INC (ULTA) Stock Institutional Trading Activity


ULTA BEAUTY INC (ULTA) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Mairs & Power Growth Fund, Sequoia Financial Advisors, Renaissance Technologies LLC, Hancock Classic Value, and Berkshire Hathaway. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q4 2025Mairs & Power Growth FundSell-8681,810$1,095,068
Q3 2025Sequoia Financial AdvisorsBuy3932,057$1,124,471
Q3 2025Mairs & Power Growth FundSell-1,8782,678$1,464,197
Q2 2025Sequoia Financial AdvisorsBuy3871,664$778,312
Q2 2025Mairs & Power Growth FundSell-67,5924,556$2,131,388
Q2 2025Renaissance Technologies LLCBuy88,900124,600$58,290,372
Q1 2025Sequoia Financial AdvisorsSell-3,1561,277$468,138
Q1 2025Mairs & Power Growth FundBuy36672,148$26,445,128
Q4 2024Hancock Classic ValueSell-65525$228,338
Q4 2024Sequoia Financial AdvisorsBuy4144,433$1,928,180
Q4 2024Mairs & Power Growth FundSell-1,70271,782$31,220,145
Q3 2024Torray FundBuy4,90826,952$10,487,562
Q3 2024Jensen Investment ManagementBuy1,72011,330$4,408,730
Q3 2024Hancock Classic ValueSell-249590$229,581
Q3 2024Sequoia Financial AdvisorsBuy7324,019$1,563,874
Q3 2024Berkshire HathawaySell-665,90324,203$9,417,871
Q3 2024Renaissance Technologies LLCSell-157,80035,700$13,891,584
Q3 2024Mairs & Power Growth FundBuy49073,484$28,594,094
Q2 2024Torray FundBuy22,04422,044$8,506,118
Q2 2024Jensen Investment ManagementBuy1,3409,610$3,708,211
Q2 2024Hancock Classic ValueSell-45839$323,745
Q2 2024Sequoia Financial AdvisorsBuy1823,287$1,268,355
Q2 2024Mairs & Power Growth FundBuy8,22872,994$28,166,195
Q2 2024Renaissance Technologies LLCSell-52,200193,500$74,665,845
Q2 2024Berkshire HathawayBuy690,106690,106$266,291,202
Q1 2024Jensen Investment ManagementBuy5608,270$4,324,218
Q1 2024Renaissance Technologies LLCSell-113,900245,700$128,472
Q1 2024Sequoia Financial AdvisorsSell-5883,105$1,623,543
Q1 2024Mairs & Power Growth FundBuy64,76664,766$33,864,846
Q4 2023Jensen Investment ManagementBuy7,7107,710$3,777,823

Frequently asked questions about ULTA activity

  • Which institutional owners are buying ULTA?

    Institutional owners buying ULTA include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in ULTA activity?

    "Buy" means an investor increased their reported position in ULTA compared to the prior reporting period. This reflects growing exposure to ULTA BEAUTY INC (ULTA) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in ULTA increasing?

    Institutional interest in ULTA can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.