SERVICENOW INC (NOW) Stock Institutional Trading Activity


SERVICENOW INC (NOW) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Polen Capital Management, Tiger Global Management, Renaissance Technologies LLC, Parnassus Endeavor Fund, and Torray Fund. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q2 2020Lone Pine CapitalBuy420,3471,789,035$724,667
Q2 2020Polen Capital ManagementBuy300,3403,425,610$1,387,577
Q1 2020Sequoia Financial AdvisorsSell-41517,881$5,124
Q1 2020Renaissance Technologies LLCSell-72,200181,800$52,100
Q1 2020Viking Global InvestorsSell-2,085,075668,493$191,577
Q1 2020Lone Pine CapitalSell-173,8011,368,688$392,239
Q1 2020Polen Capital ManagementBuy1,184,8443,125,270$895,640
Q4 2019Sequoia Financial AdvisorsBuy1,08718,296$5,165
Q4 2019Joho CapitalBuy66,00066,000$18,633
Q4 2019Tiger Global ManagementSell-241,900557,700$157,450
Q4 2019Lone Pine CapitalSell-155,3361,542,489$435,475
Q4 2019Polen Capital ManagementBuy1,940,4261,940,426$547,821
Q4 2019Viking Global InvestorsBuy982,8712,753,568$777,387
Q3 2019Sequoia Financial AdvisorsSell-1,16617,209$4,369
Q3 2019Lone Pine CapitalBuy386,3001,697,825$430,993
Q3 2019Viking Global InvestorsBuy1,770,6971,770,697$449,491
Q2 2019Sequoia Financial AdvisorsSell-6,83418,375$5,045
Q2 2019Renaissance Technologies LLCBuy178,800254,000$69,741
Q2 2019Lone Pine CapitalSell-394,3691,311,525$360,105
Q1 2019Sequoia Financial AdvisorsBuy32425,209$6,214
Q1 2019Tiger Global ManagementSell-304,054799,600$197,093
Q1 2019Lone Pine CapitalSell-936,2231,705,894$420,486
Q4 2018Sequoia Financial AdvisorsBuy24,88524,885$4,431
Q4 2018Renaissance Technologies LLCSell-744,70075,200$13,389
Q4 2018Thunderbird PartnersBuy136,968136,968$24,387
Q4 2018Tiger Global ManagementSell-541,4461,103,654$196,506
Q4 2018Lone Pine CapitalSell-524,5202,642,117$470,429
Q3 2018ARK InvestSell-3,30933,152$6,486
Q3 2018Renaissance Technologies LLCSell-1,477,300819,900$160,397
Q3 2018Tiger Global ManagementBuy121,0001,645,100$321,831

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.