SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity

SERVICENOW INC (NOW) institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC 13F filings (Q1 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Polen Capital Management, Akre Capital Management, Tiger Global Management, Vulcan Value Partners, and Renaissance Technologies LLC.

Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q4 2020Polen Capital ManagementBuy63,5213,254,730$1,791,501
Q4 2020Joho CapitalSell-60,3905,610$3,088
Q4 2020Sequoia Financial AdvisorsBuy9713,646$7,511
Q3 2020Tiger Global ManagementBuy765,9001,488,900$722,117
Q3 2020Polen Capital ManagementSell-234,4013,191,209$1,547,736
Q3 2020Lone Pine CapitalSell-18,1341,770,901$858,887
Q3 2020Sequoia Financial AdvisorsBuy13,54913,549$6,571
Q2 2020Lone Pine CapitalBuy420,3471,789,035$724,667
Q2 2020Polen Capital ManagementBuy300,3403,425,610$1,387,577
Q2 2020Renaissance Technologies LLCBuy189,500371,300$150,399
Q2 2020Tiger Global ManagementBuy165,300723,000$292,858
Q2 2020Sequoia Financial AdvisorsSell-17,8810$7,980
Q2 2020Meritage GroupBuy549549$222
Q1 2020Viking Global InvestorsSell-2,085,075668,493$191,577
Q1 2020Polen Capital ManagementBuy1,184,8443,125,270$895,640
Q1 2020Lone Pine CapitalSell-173,8011,368,688$392,239
Q1 2020Renaissance Technologies LLCSell-72,200181,800$52,100
Q1 2020Sequoia Financial AdvisorsSell-41517,881$5,124
Q4 2019Polen Capital ManagementBuy1,940,4261,940,426$547,821
Q4 2019Viking Global InvestorsBuy982,8712,753,568$777,387
Q4 2019Tiger Global ManagementSell-241,900557,700$157,450
Q4 2019Lone Pine CapitalSell-155,3361,542,489$435,475
Q4 2019Joho CapitalBuy66,00066,000$18,633
Q4 2019Sequoia Financial AdvisorsBuy1,08718,296$5,165
Q3 2019Viking Global InvestorsBuy1,770,6971,770,697$449,491
Q3 2019Lone Pine CapitalBuy386,3001,697,825$430,993
Q3 2019Sequoia Financial AdvisorsSell-1,16617,209$4,369
Q2 2019Lone Pine CapitalSell-394,3691,311,525$360,105
Q2 2019Renaissance Technologies LLCBuy178,800254,000$69,741
Q2 2019Sequoia Financial AdvisorsSell-6,83418,375$5,045

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

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