SERVICENOW INC (NOW) Stock Institutional Trading Activity


SERVICENOW INC (NOW) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Polen Capital Management, Tiger Global Management, Renaissance Technologies LLC, Parnassus Endeavor Fund, and Torray Fund. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q4 2022Tiger Global ManagementSell-885,220808,897$314,070,438
Q4 2022Polen Capital ManagementBuy499,6754,452,974$1,728,956,071
Q3 2022Torray FundSell-808,718$3,292
Q3 2022Hillman Value FundBuy4551,604$606
Q3 2022Sequoia Financial AdvisorsSell-7120,335$7,679
Q3 2022Viking Global InvestorsBuy25,873323,368$122,107
Q3 2022Tiger Global ManagementBuy577,9331,694,117$639,716
Q3 2022Polen Capital ManagementBuy827,2853,953,299$1,492,805
Q2 2022Torray FundBuy8,7988,798$4,184
Q2 2022Hillman Value FundBuy1461,149$546
Q2 2022Sequoia Financial AdvisorsBuy36720,406$9,704
Q2 2022Viking Global InvestorsSell-142,955297,495$141,465
Q2 2022Tiger Global ManagementSell-1,328,8211,116,184$530,768
Q2 2022Lone Pine CapitalSell-686,7491,292,399$614,562
Q2 2022Polen Capital ManagementSell-93,5863,126,014$1,486,482
Q1 2022Hillman Value FundBuy1401,003$558
Q1 2022Sequoia Financial AdvisorsBuy1,83620,039$11,159
Q1 2022Viking Global InvestorsBuy216,189440,450$245,282
Q1 2022Lone Pine CapitalSell-26,4381,979,148$1,102,168
Q1 2022Tiger Global ManagementBuy238,7652,445,005$1,361,599
Q1 2022Polen Capital ManagementBuy67,3853,219,600$1,792,963
Q4 2021Hillman Value FundSell-77863$560
Q4 2021Sequoia Financial AdvisorsBuy12,21518,203$11,816
Q4 2021Viking Global InvestorsSell-335,134224,261$145,570
Q4 2021Lone Pine CapitalSell-188,3552,005,586$1,301,846
Q4 2021Polen Capital ManagementBuy84,9623,152,215$2,046,134
Q3 2021Hillman Value FundBuy434940$584
Q3 2021Sequoia Financial AdvisorsSell-10,1435,988$3,726
Q3 2021Joho CapitalSell-4886,202$3,859
Q3 2021Viking Global InvestorsSell-922,992559,395$348,095

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.