SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity

SERVICENOW INC (NOW) institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC 13F filings (Q1 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Polen Capital Management, Akre Capital Management, Tiger Global Management, Vulcan Value Partners, and Renaissance Technologies LLC.

Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q2 2023Sequoia Financial AdvisorsSell-1,90829,109$16,358,587
Q2 2023Hillman Value FundSell-2641,026$576,581
Q2 2023Torray FundSell-15411,992$6,739,144
Q1 2023Polen Capital ManagementSell-40,2174,412,757$2,050,696,549
Q1 2023Sequoia Financial AdvisorsBuy3,09631,017$14,414,221
Q1 2023Parnassus Endeavor FundBuy499499$231,895
Q1 2023Torray FundBuy24712,146$5,644,489
Q1 2023Hillman Value FundSell-241,290$599,489
Q4 2022Tiger Global ManagementSell-885,220808,897$314,070,438
Q4 2022Polen Capital ManagementBuy499,6754,452,974$1,728,956,071
Q4 2022Sequoia Financial AdvisorsBuy7,58627,921$10,840,887
Q4 2022Torray FundBuy3,18111,899$4,620,025
Q4 2022Hillman Value FundSell-2901,314$510,187
Q3 2022Polen Capital ManagementBuy827,2853,953,299$1,492,805
Q3 2022Tiger Global ManagementBuy577,9331,694,117$639,716
Q3 2022Viking Global InvestorsBuy25,873323,368$122,107
Q3 2022Hillman Value FundBuy4551,604$606
Q3 2022Torray FundSell-808,718$3,292
Q3 2022Sequoia Financial AdvisorsSell-7120,335$7,679
Q2 2022Tiger Global ManagementSell-1,328,8211,116,184$530,768
Q2 2022Lone Pine CapitalSell-686,7491,292,399$614,562
Q2 2022Viking Global InvestorsSell-142,955297,495$141,465
Q2 2022Polen Capital ManagementSell-93,5863,126,014$1,486,482
Q2 2022Torray FundBuy8,7988,798$4,184
Q2 2022Sequoia Financial AdvisorsBuy36720,406$9,704
Q2 2022Hillman Value FundBuy1461,149$546
Q1 2022Tiger Global ManagementBuy238,7652,445,005$1,361,599
Q1 2022Viking Global InvestorsBuy216,189440,450$245,282
Q1 2022Polen Capital ManagementBuy67,3853,219,600$1,792,963
Q1 2022Lone Pine CapitalSell-26,4381,979,148$1,102,168

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

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