SERVICENOW INC (NOW) Stock Institutional Trading Activity


SERVICENOW INC (NOW) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Polen Capital Management, Tiger Global Management, Renaissance Technologies LLC, Parnassus Endeavor Fund, and Torray Fund. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q4 2025Renaissance Technologies LLCBuy1,059,6761,331,977$204,045,529
Q4 2025Tiger Global ManagementBuy1,826,8902,126,890$325,818,279
Q4 2025Polen Capital ManagementBuy4,556,7125,680,788$870,239,781
Q3 2025Torray FundSell-2838,284$7,623,600
Q3 2025Sequoia Financial AdvisorsBuy46,529$6,008,133
Q3 2025Parnassus Endeavor FundBuy1,272638,266$587,383,435
Q3 2025Polen Capital ManagementSell-52,8191,124,076$1,034,464,284
Q2 2025Torray FundBuy5358,567$8,807,561
Q2 2025Sequoia Financial AdvisorsSell-5,1316,525$6,708,113
Q2 2025Tiger Global ManagementSell-279,655300,000$308,424,000
Q2 2025Parnassus Endeavor FundSell-15,914636,994$654,880,792
Q2 2025Polen Capital ManagementBuy227,1671,176,895$1,209,941,837
Q1 2025Torray FundSell-1438,032$6,394,596
Q1 2025Sequoia Financial AdvisorsSell-9,59311,656$9,279,918
Q1 2025Renaissance Technologies LLCBuy219,201272,301$216,789,833
Q1 2025Parnassus Endeavor FundBuy652,409652,908$519,806,176
Q1 2025Polen Capital ManagementSell-684,867949,728$756,116,174
Q4 2024Torray FundSell-1,1118,175$8,666,481
Q4 2024Sequoia Financial AdvisorsSell-1,30621,249$22,526,746
Q4 2024Polen Capital ManagementSell-589,1491,634,595$1,732,867,253
Q3 2024Torray FundSell-1,7489,286$8,305,306
Q3 2024ARK InvestSell-540$0
Q3 2024Hillman Value FundSell-16354$316,614
Q3 2024Sequoia Financial AdvisorsSell-1,79622,555$20,173,183
Q3 2024Polen Capital ManagementSell-259,0542,223,744$1,988,894,217
Q2 2024Torray FundSell-187,92711,034$8,680,117
Q2 2024ARK InvestSell-15,70454$42,480
Q2 2024Hillman Value FundSell-43370$291,068
Q2 2024Sequoia Financial AdvisorsSell-71524,351$19,156,391
Q2 2024Polen Capital ManagementSell-180,0832,482,798$1,953,142,963

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.