SERVICENOW INC (NOW) Stock Institutional Trading Activity


SERVICENOW INC (NOW) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Polen Capital Management, Tiger Global Management, Renaissance Technologies LLC, Parnassus Endeavor Fund, and Torray Fund. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q1 2024Torray FundBuy187,489198,961$8,443,580
Q1 2024ARK InvestSell-17,39415,758$12,013,899
Q1 2024Renaissance Technologies LLCBuy12,00053,100$40,483
Q1 2024Hillman Value FundSell-69413$314,871
Q1 2024Sequoia Financial AdvisorsSell-66025,066$19,110,083
Q1 2024Polen Capital ManagementSell-1,133,3482,662,881$2,030,180,180
Q4 2023Torray FundSell-711,472$8,104,853
Q4 2023Renaissance Technologies LLCSell-69,20041,100$29,037
Q4 2023Hillman Value FundSell-78482$340,528
Q4 2023Sequoia Financial AdvisorsBuy3,43825,726$18,174,909
Q4 2023Tiger Global ManagementSell-14,800579,655$409,520,461
Q4 2023Polen Capital ManagementSell-198,3053,796,229$2,682,093,155
Q3 2023Torray FundSell-51311,479$6,416,302
Q3 2023Hillman Value FundSell-466560$313,018
Q3 2023Sequoia Financial AdvisorsSell-6,82122,288$12,458,212
Q3 2023Tiger Global ManagementSell-26,140594,455$332,276,567
Q3 2023Polen Capital ManagementSell-220,4333,994,534$2,232,784,659
Q2 2023Torray FundSell-15411,992$6,739,144
Q2 2023Hillman Value FundSell-2641,026$576,581
Q2 2023Sequoia Financial AdvisorsSell-1,90829,109$16,358,587
Q2 2023Tiger Global ManagementSell-188,302620,595$348,755,772
Q2 2023Polen Capital ManagementSell-197,7904,214,967$2,368,684,976
Q1 2023Torray FundBuy24712,146$5,644,489
Q1 2023Parnassus Endeavor FundBuy499499$231,895
Q1 2023Hillman Value FundSell-241,290$599,489
Q1 2023Sequoia Financial AdvisorsBuy3,09631,017$14,414,221
Q1 2023Polen Capital ManagementSell-40,2174,412,757$2,050,696,549
Q4 2022Torray FundBuy3,18111,899$4,620,025
Q4 2022Hillman Value FundSell-2901,314$510,187
Q4 2022Sequoia Financial AdvisorsBuy7,58627,921$10,840,887

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.