SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity

SERVICENOW INC (NOW) institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC 13F filings (Q1 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Polen Capital Management, Akre Capital Management, Tiger Global Management, Vulcan Value Partners, and Renaissance Technologies LLC.

Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q1 2017Renaissance Technologies LLCBuy949,4001,072,600$93,820
Q1 2017ARK InvestSell-1,1203,616$316
Q4 2016ARK InvestBuy4,7364,736$352
Q4 2016Renaissance Technologies LLCBuy3,700123,200$9,159
Q2 2016Renaissance Technologies LLCSell-117,500119,500$7,935
Q1 2016Dodge & Cox Stock FundBuy6,5256,525$399
Q1 2015Renaissance Technologies LLCBuy23,500237,000$18,671
Q4 2014Renaissance Technologies LLCSell-52,900213,500$14,486
Q1 2014Renaissance Technologies LLCBuy224,800266,400$15,963
Q4 2013Renaissance Technologies LLCBuy41,60041,600$2,330

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.

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